Digital Marketing

Digital Marketing is the comprehensive phrase for marketing products and services online. It includes all digital channels like search engines, ads and social media. Lecture introduces the same.

Digital Marketing is the comprehensive phrase for marketing products and services online. It includes all digital channels like search engines, ads and social media. Lecture introduces the same.

This lecture talks about basics of online search. We will also try to understand current size of search engine queries and its impacts on internet marketing. Also, we will see segmentation of online consumers based on their queries.

Let us understand what value search engines are adding to the search

In general internet users can be classified into six categories based on usage and search behavior - Lets understand that

In this lecture we will explain in detail how search engines function and how they decide the order of results displayed in the search results.

Lecture talks about keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms

Queries are related with the users i.e. those who want to search something on the web

What users write to search anything is called query. The query is something that as a writer or marketer you can’t predict. They will type anything to search and you have to catch that query using the keyword

Understanding SEO further by understanding the Google page rank in detail. this would become the foundation for future sections where we talk about the details of site optimization.

Google also considers authority of the web page as well as the domain in which the web page is present, to rank the web page.

Google also considers authority of the web page as well as the domain in which the web page is present, to rank the web page.

Lecture let's talk about another key concept related to website domains

In this lecture we will learn about Search Engine Optimization and why it is so important. Discuss about the limitations of SEO and its evolution and future.

As with all things mechanical search engines do have their limitations. no matter how sophisticated they become they will never be able to be as perceptive as a human brain. they have the following main limitations.

In this lecture we will give you a brief overview of the steps or phases involved in the execution of a successful SEO project for a site

We will focus on explaining the concepts that will help you in starting off with the base of the SEO pyramid. we will primarily focus on concepts of site architecture and optimization techniques to build a user-friendly site.

We will focus on explaining the concepts that will help you in starting off with the base of the SEO pyramid. we will primarily focus on concepts of site architecture and optimization techniques to build a user-friendly site.

Before getting into further details, let us look at the importance of keywords . the classic SEO approach is to target specific keyword phrases and optimize pages on your site to appear top in the search rankings for them.

Before getting into further details, let us look at the importance of keywords

The meta keywords tag is one of several of meta tags that you can insert into your web pages to provide search engines with information about your pages that isn't visible on the page itself.

Discuss about different kinds of keywords

Let us understand Methodology of Optimizing Key words in this lecture.

There are many tools that can help us to find out the right keywords. each tool has its own advantages and disadvantages we should include them in our workflow at different times for maximum benefit based on their capability and usage.

Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Lecture talks about link building and is the process of acquiring hyperlinks from other websites to your own.

What links mean for search engines - Lecture discusses in detail.

Weightage for Ranking factors in Google which influences ranking

Discusses different types of Links

There are various metrics associated with links that you should be aware of - Lecture discusses the same.

Lecture discusses various benefits of KRA

in this section you are going to learn the basics of Internet like what is an Internet, world wide Internet users, Internet penetration etc

People consume news and information by surfing and search through the web.In simple terms search can be understood as the process by which a user can find any required information about the topic which he or she is looking or searching for. the tool which helps users search information is called as a search engine. Using that to  Market your product is search engine marketing

how does the search engine decide to display ads for a user query.

Search engine marketing is a powerful tool to increase the website traffic inorganically.

it helps companies or marketers to reach their own goals like revenue generation, lead generation and creating brand awareness of the website.

both organic and PAID search techniques can help drive traffic. but each of these have their own advantages and disadvantages.