Digital Marketing & Performance Marketing fundamental course
What you'll learn
- Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
- Digital Marketing terminology and explanations
- Digital Marketing Ad formats and sizes
- Types of Digital Marketing audience
- Digital Marketing research and audits
- Overview of Digital Marketing channels and modules
- Important digital marketing channels like Google Ads
- Introduction to Web Analytics and tools
- Reporting in Digital Marketing
- Automation tools in Digital Marketing
- Media Planning and Strategy
- No experience required
I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need - theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation
Apart from concepts across industry, this course also includes complete in-depth course on Google Ads and introduction to 20+ tools
This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view. After this course, you will be confident about almost every concept within Digital marketing, whether it is technical, theoritical or related to the day to day operations
What is this course?
Fundamentals of Digital Marketing
Google Ads from scratch to advanced level
Foundational course to make a strong base
Who is it for?
Absolute beginner in the field of Digital Marketing and Performance Marketing
Anyone who wants to learn Digital Marketing to make a career or grow their own business
Preparation for an interview for Digital Marketing roles
What should I expect from this course?
Know how of all aspects of Digital marketing in the current world
Get familiar with Digital Marketing industry
Be ready to to dive into a specific Digital Marketing module
What can I do after this course?
Become an expert in one of the modules of DM or Performance Marketing
What does this course contain?
10 modules or sections to make this fun and easy (Including Google Ads complete course)
Equivalent to a diploma if not better
Some modules contain quizzes with links in description
Important resources that you’ll need forever
How do I use this course effectively?
Attempt the quizzes
A word from creator:
It took almost a year to complete this course and was designed to make the learning process practical and useful. Hope you enjoy and learn
I have run and overseen marketing budgets of more than $50M in my 9 years of career
Love and peace
Who this course is for:
- Absolute beginner who wants to systematically learn digital marketing
- Anyone who wants to learn Digital Marketing to make a career or grow your own business
I have been working in Digital Marketing and Online advertising industry for 9 years. In my career I worked for companies on tech side like Google, Agency side with many boutique and Global agencies like MCN group, Initiaitve, and clients side with companies like Delivery Hero
I have worked in different geographies like Europe, Middle east, and India and worked with local clients from various industries
My passion for training started when I was working with Google and was promoted as a trainer. I have trained global Google Support teams and thousands of students and professional to start a career or excel in career in Digital Marketing and Ad-Tech. I also create videos for my YouTube channel with 100K+ subscriber in 1.5 years
I have worked across the ecosystem of Digital Marketing from Publishing side, Advertiser side and agencies with experience in Ad operations, Programmatic buying and selling, Google advertising products (DFP, DV360AdX, DBM, AdWords, GTM, Google Analytics), Oracle-BlueKai DMP, Account Management, Digital Marketing, ticketing tools