Digital Marketing Overview | Beginners Guide

A Complete Introduction To Online Marketing
English [Auto]
Digital Marketing
Online Marketing


  • Basic understanding of web based technologies


This course provides an overview of online marketing for beginners. It goes through everything you need to know before you start building traffic to your web properties.

We start by looking at how online marketing works, the ins and outs of running traffic. Then we look at the scientific method of performance marketing and optimisation. The next module goes on to show you how to setup analytics and track key performance indicators to measure campaign success. We then move on to design and conversion rate optimisation. The next module looks at how sales funnels are put together along with things like autoresponders and lead magnets. We go through some popular traffic sources such as Google Ads and Facebook Ads. Then we discuss banner and video creative design. We'll walk you through retargeting campaigns and lookalike audiences which provide some of the best opportunities right now in the digital marketing space. Then we finish by discussing continuous improvement of campaign metrics and the methods to scale up winning campaigns.

  1. Introduction

  2. How Online Marketing Works

  3. Performance Marketing Process

  4. Analytics & Tracking

  5. Website, Landing Page Design and CRO

  6. Anatomy of a Sales Funnel

  7. Traffic Sources

  8. Creative Design Banners & Videos

  9. Retargeting & Lookalike Audiences

  10. Optimizing and Continuous Improvement

  11. Scaling Up Winning Campaigns

I am making this course available for free on Udemy in the hope that it offers an introduction to anyone looking to get into the digital marketing space. There is more extensive information and tutorials on my website.

Who this course is for:

  • Founders
  • Online Entrepreneurs
  • Business Owners

Course content

11 sections11 lectures30m total length
  • Introduction


James Bachini
  • 4.0 Instructor Rating
  • 23 Reviews
  • 877 Students
  • 1 Course

I’m James Bachini and I’m based in Cambridgeshire, England and Capbreton, France

I started out doing web design for local clients in my late teens. Around 2005 I discovered PPC ads and by 2010 I was running high volume performance marketing campaigns to affiliate networks.

At that time there were very few people sharing information on what actually worked in online marketing.

Today there is infinitely more noise in the space but actionable information is perhaps even harder to find.

In 2011 I started a personal blog to educate and document my journey.

I went on to build an independent ad network and developed demand side advertising technology. Between 2017 and 2020 I worked on a blockchain project focused on monetisation of web content.

Since the coronavirus outbreak my focus is to expand my portfolio of passive income streams and to work on things that I enjoy and find interesting.