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Digital Marketing Mastery
2,491 students
Digital Marketing Mastery
End the confusion surrounding digital marketing once and for all and confidently create marketing that delivers results.
Created byAdam Erhart
Last updated 5/2022
English
What you'll learn
- Design a marketing funnel and assign relevant KPI’s
- Create 8 different pieces of content marketing to overcome each potential customer object
- Write a 3-part email indoctrination series to welcome people to your email list and business
- Determine the best marketing strategy for the business objective (search vs discovery)
- Identify and locate their ideal customers online and create a plan to engage with them there
Explore related topics
Course content
7 sections • 35 lectures • 1h 44m total length
Requirements
- This is not a “start a business from scratch” course. They should already have a business idea, experience, or case study in mind.
Description
Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.
You'll discover the proven principles that all great marketing campaigns are built on and learn how to create killer campaigns of your very own.
Learn how to tap into a neverending supply of content ideas and create high converting content that makes sales without sounding "salesy" and the secret to overcoming objections in advance.
Identify and target your perfect market online and create the most effective social media marketing campaigns using today's most popular platforms.
Design and build your own automatic customer-generating marketing funnel and discover the simple strategy that guarantees profitability right from the very first click.
Email marketing is one of the most effective and profitable tools available to today's modern digital marketer. This will show you exactly how to make email your email list your most valuable asset. Ever.
Data is what separates the amateurs from the pros. Discover the most important digital marketing metrics to track and create your very own digital marketing metrics tracking sheet.
Above all else…
Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.
Who this course is for:
- A marketer, marketing director, marketing manager, or CMO who wants to make sure that they understand their field and position and important points and concepts that aren’t taught in business school.
- They are responsible for overseeing the businesses marketing strategy and need to know what’s important and what’s not, where to focus their efforts, attention, and budget, and how to measure and manage their campaigns. They have a basic understanding of marketing but are often unable to apply theoretical knowledge