Digital Marketing Mastery: The Complete Beginner’s Course
What you'll learn
- Introduction to Digital Marketing. Why Digital Marketing? Where Should you Start? How should you go from Point A to Point B?
- What are the Key Challenges Facing Digital Marketing Industry?
- Why Should you Conduct Marketing Audit first before getting Dazzled by the Shiny Strategies and Techniques? How to Conduct your Marketing Audit?
- 5 Reasons to Why Brand Yourself in Today's Digital economy? How to Create Your Strong Brand that Sets You apart in the Marketplace?
- 8 Techniques to Create Your Strong Online Presence? Difference Between Marketing and Selling?
- What is the Iron Triangle of Digital Marketing? What are its 3 Key Elements? Why is it Important? How to Identify it?
- How to Develop Audience Persona or Customer Avatars? Why is it a Foundational Building Block for Your Business?
- How to Identify Your USP (Unique Selling Proposition) or UVP (Unique Value Proposition)? Importance of Discovering Niche? 7 Steps to Create Your USP and Win
- What is Your Social Media Ecosystem? How to Create it for Your Advantage?
- 9 Reasons Why You Should Incorporate Social Media into Your Marketing DNA? 8-Steps to Dominate on Social Media?
- Difference between Social Media Marketing (SMM), Search Engine Marketing (SEM) and Social Media Management (SMM)
- What is Content Marketing? The Seminal Inportance of Modern Content Marketing? 7 Key Reasons to Produce Good Content?
- How to become a Savvy Content Marketer? How to Publish Value-Added, Cornerstone Content? How to Choose Content Topics? Techniques to Automate
- What is Content Calendar? What is Content Repurposing? What is Content Batching? How to Humanize Your Brand? How to Create Snowball Effect for your Business?
- What is Marketing Funnel? Importance of Driving Traffic and Generating Leads? 10 Strategies to Drive Traffic and Generate Leads on Consistent Basis
- You don't have to have Harvard degree or college degree to get enrolled in this course. All you need is a strong desire to learn digital marketing
- Even if you're new to social media or just getting started, through this course, you can learn ins and outs of digital marketing through course. All you need is a strong desire to learn branding, social media marketing, and content marketing
- You should have access to internet connectivity and you should feel comfortable connecting to the Internet
- No Experience Required. Have an open mind and a learning appetite. You don't need to be tech savvy or marketing savvy
- Suitable for All Types of Businesses (B2B, B2C, Freelance Marketers, startups, business owners, Side-gig entrepreneurs)
If you're looking for a Digital Marketing Masterclass taught by a Practitioner that includes step-by-step strategies, action plan and a roadmap, then you've come to the right place!
You'll learn and accumulate knowledge of the cutting-edge industry and various digital marketing strategies that you can use across various social media platforms.
If you're a brick-n-mortar business owner, solopreneur or an entrepreneur, it will help you grow your business and improve conversion rates.
If you're a startup, early-stage founder, executive leader or CEO, it will help you expedite your learning curve so that you can quickly inject strategies and techniques and get started quickly, effectively and efficiently.
If you're a career professional, marketing manager or a brand strategist, with the techniques taught in this course, you can powerfully brand yourself so that you can become sought-after candidate in the job market.
In this Masterclass, I'm teaming up with Greg Rollett, an Emmy Award Winning Producer and CEO of Ambitious Media to deliver to you the best of the digital marketing strategies from soup to nuts. We'll take you on the journey together with us to the promised land of Digital Marketing.
I've structured my course in 7 modules in such a way that these modules are simple and straight-forward so as to make it easier for you to learn the various aspects of Digital Marketing.
Module 1: Introduction to Digital Marketing
I will cover introduction to digital marketing, different facets of digital marketing, what it means to you and your business/ profession.
I will get into how technology, internet and social media are bringing people closer than ever before and why you shouldn’t neglect it, what are the huge shifts that have transformed the status-quo and how you should take advantage of it.
I will also cover what we can learn from Amazon in terms of disrupting the traditional industries and how we can benefit from it. I will then get into 4 Case studies- Dacia (Facebook Ads), Gucci (Instagram), Dollar Shave Club (YouTube), Individuals as Brands.
Finally, I will cover advantages of digital marketing, key differences between Marketing and Selling and the key challenges facing the Digital Marketing industry.
Module 2: Conduct Your Digital Marketing Audit
In this module, I will talk about what the digital marketing audit is, its importance and why should you conduct it first before getting excited about digital marketing, branding and social media.
What are the key elements of marketing audit, identify the gaps and what steps you need to undertake to perform marketing audit:
Your marketing goals and objectives
Unique value proposition
Branding or messaging
Social media strategy
Social media marketing
Team Skillset, Resource utilization
Module 3: Build Your Unstoppable Brand
Your brand should allow your customers to recognize unique sense of differentiation compared your competition. Here, I will cover what is branding and how the term has evolved from what it used to be and what is its modern connotation. I will also bust certain myths in terms of when business owners think they don’t have a strong brand of their own.
I will talk about the importance of building your brand, building your online presence, how to build your brand, difference between personal and business brand.
I will then talk about the importance of importance of defining your USP (unique selling proposition) and 6-steps to create it.
Module 4: Dominate Social Media
As soon as you enter the social media ballgame, you will realize that the field is bigger than you’ve imagined. Here, I describe what is social media ecosystem is and how to create your own ecosystem.
I talk about discovering 8 elements of why social media is exactly where your customers are spending their time and why you need to turn your attention there. Also, discover that social media is an equal opportunity medium no matter your business size
Finally, I cover 8 ways on how to dominate on social media
Module 5: Content Marketing Crash Course
Content is the cornerstone of any digital marketing strategy and you shouldn’t underestimate its power. Content Marketing is a specialized approach to create, publish and distribute content for your online audience.
I give an overview of what content marketing is and why it is the heart and soul of digital marketing, examples of different types of content, content marketing goals and objectives, 7 reasons why you need to create great content
Then, I cover my best strategies for creating compelling content so you can go and produce your own content immediately and become “go-to” expert for your marketplace.
Finally, I cover basic rules of content marketing, 4 content marketing setup strategies, the fastest ways to create real value through your content and how to create your content marketing game plan using 7 key strategies
Module 6: Internet Traffic and Lead Generation
Getting a consistent flow of traffic is one of the key challenges you will have to overcome. With an explosive promise of digital marketing comes high competition. Thus, every passing day presents a challenge to drive traffic. This is because no traffic means no leads, no leads means no customers and no customers means no revenues.
In this module, I cover the importance of Traffic in relation to Customers and Revenues, understand what marketing funnel is and how you can take your prospects on a journey from being a cold lead to becoming a paying customer, 5 steps involved in Marketing Funnel
I end this module by covering 9 best strategies to drive traffic, attract leads and generate sales
Search Engine Optimization (SEO)
Customer Reviews and Testimonials
3rd Party Visibility
Social Media Platform Integration
Module 7: Closing Deals and Acquire Customers
Once a lead is generated, it’s all about making sure that those leads turn into sales. Thus, you’ve to successfully manage closing the deals. Digital marketing is a process that, when well-planned, can map out your customers’ journey all the way from the beginning to the end.
At this point, you're looking for "money in the pocket".
•If you've done everything right,
You are talking to the right prospects who fit in with your target audience characteristics (aka audience persona) and align with your branding message
You may have conducted digital marketing audit for them highlighting areas of improvements and gaps. If not, you can offer this service as a precursor in order to close a deal
You have educated them and offered enough value (through your blogs, white papers, case studies that speak to their pain-points, challenges, likes and dislikes) that your prospects know precisely what to expect from you
•8 Ways to close the deals
Listen more, speak less
Compete on the basis of value
Adopt "Before" and "After" transformation story
Be precise about your value propositions
Coffee in One Hand and Confidence in the Other Hand
Don't burn the Bridges
Ask "What Else?"
Believe in the power of Follow-ups
With the skills learned in this Digital Marketing Masterclass, you can:
Build strong online presence that you've always desired for
Get found and discovered efficiently on Google and Social Media Channels
Set yourself apart from your peers and your competition
Drive traffic and generate sustaining leads
Close deals, generate steady revenues and acquire paying customers
WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?
Lifetime access to the course and all updates
Udemy certificate of completion
Practical strategies and tips for you to get on the fast-track
You can ask me any questions and I'll respond to every single one of them in a thoughtful manner
30-Day 100% money back guarantee - no questions asked!
We're in this together! Let's take the journey together!
You Got This!
Who this course is for:
- Startups and Early Stage Founders
- Social Media Beginners
- Heart-centered entrepreneurs
- Brick and mortar business owners
- Marketing Leaders
- Anyone who wants to make a positive impact with digital marketing
Summary of Masterclass:
The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. In order to ensure your business success, it is vital that you adapt yourself to the new rules.
Digital marketing is one such industry that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine. Digital Marketing has completely shattered the status-quo and is changing the rules of how businesses are developing their branding, conducting their advertising and social media activities.
Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.
Packed with 7 different modules that are full of actionable strategies that you can start applying today and experience the results not in 6 years or 6 months but in 6-weeks, this masterclass will teach you how to promote yourself, create an unstoppable brand, build authority, get your message heard and generate trust, drive traffic, attract prospects, leads and customers, charge more and increase your sales.
Are you going to be the one that will “survive and thrive”?
It's about time you take the bull by the horns and get serious about your personal branding and make your business a marketing growth machine.
About Makarand Utpat:
Adversities were not a novelty to Makarand Utpat that began with his humble childhood. After completing his Masters, he worked with the numerous prestigious firms, including the likes of IBM and Johnson & Johnson. After accidentally discovering that he had zero Google footprint and that he was irrelevant in the new cyber lane, he rebranded himself.
Makarand has authored or co-authored 3 best-selling books ranging from technology transformation, leadership, personal growth, digital marketing and business coaching. A featured guest on prominent radio shows, his expertise has also been featured on NBC, C-Suite TV, FOX and TV Asia channels.
Makarand was selected as Top-100 Influencer and Gamechanger by the Influence Magazine. Makarand was also chosen as Top 750 Digital Innovators by the Data Bird Research Agency.
Praise for Makarand Utpat
"Makarand knows what he's talking about. Check his book out. This guy is on fire."- John Lee Dumas, The King of Podcasting
"Makarand has a remarkable curriculum vitae. He is a digital marketing expert. He is a best-selling author. He is a leadership trainer. He works with series of corporations to help them dramatically improve their operations. He is a man of many talents."- Brian Tracy, the legendary sales expert and world-renowned thought leader