- 32.5 hours on-demand video
- 19 articles
- 28 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.Try Udemy for Business
- You will learn how to use dozens of proven digital marketing strategies
- You will improve your brand identity and grow your brand's audience
- You will learn social media marketing using all of the most popular social media platforms to grow your business
- You will grow your email list, website traffic, subscriber count, and social media following
- You will see tangible results by taking action throughout the entire course
- You will increase conversions and sales with real world techniques
- No prior marketing knowledge required
- You should be ready to take action and see real results!
You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?
You've found the right digital marketing course!
With the skills learned in our digital marketing course, you can:
GROW your own business
LAND a job in this hot marketing industry
HELP a client increase their business
We want to help you grow your business with social media marketing, content marketing, email marketing, and more!
We promise to do everything we can to help you with all of these digital marketing & social media marketing strategies:
SEO (Search Engine Optimization)
FACEBOOK FOR LOCAL BUSINESSES
LIVE-STREAMING ON SOCIAL MEDIA
Most of the tools and strategies we recommend and teach you to use are completely free!
WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?
Lifetime access to the course and all updates
Personalized support and answers to your questions
Udemy certificate of completion
30-Day 100% money back guarantee - no questions asked!
DIGITAL MARKETING COURSE BONUSES?
Downloadable checklists to keep you on track
Downloadable guides to help you take action
Case Studies to show you behind the scenes of our strategies
WHO ARE YOUR INSTRUCTORS?
The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses.
With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They've combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.
GET READY TO TAKE ACTION
Throughout the entire course, you'll be taking action!
You'll learn the proper techniques and strategies for each section. Then you'll see how these strategies are used in the real world with case studies. Finally, you'll take action yourself, and see real results!
NOW IS THE TIME TO START USING DIGITAL MARKETING & SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!
Whether you're completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action.
Enroll now so that you can take advantage of the skills you learn to grow your business!
- Entrepreneurs, business owners, bloggers, YouTubers, social media fans
- Website owners who want to increase web traffic, conversions, and sales
- Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
- Anyone wanting to do your own marketing - and not waste money
Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!
Download these two great resources that will help you through the digital marketing course.
Are you brand new to digital marketing? If so, this is the lecture YOU NEED TO WATCH. We'll break down the strategy that we cover throughout this course in just 10 minutes.
In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?
Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.
In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:
What makes you different?
Why do you do what you do?Finally, we'll come up with our Positioning Statement which will help us with all of our digital marketing in the future.
Here are the key elements to making a great video:
You need anything to capture video. We’ve used everything from smartphones to $50k+ cameras. Of course some cameras have more capabilities than others (resolutions/slow motion/etc), but for everyone starting out a smartphone or cheap DSLR is fine. It’s all about knowing what your camera is capable and how to make it look its best.
A great video needs a subject. You need something or someone captivating with a story. Even if you’re making commercial projects, the more interesting your story (or how you present it) is, the better response your video will have. A story that has heart, that someone can relate too will be better than one without.
You need light to expose your video, ‘to make it bright enough’. Light comes both naturally and artificially. Natural light comes from the sun, while artificial light is man-made. Not only is light essential to expose your video, but it also helps tell your story by creating a mood.
Audio is another essential piece of video. While a video doesn’t need audio to technically make it a video, audio can make or break your video. Knowing how to record great audio in any environment is essential. Luckily, there are different microphones that help you in different situations.
Some say that editing is where the story is build. You use editing to not only put together the best camera takes, but also to create emotion, add comedy, and increase engagement with things like music, graphics, and color grading.
Great videos should be seen, and we live in an amazing world where we can freely share our videos around the world to anyone with a computer. You need to know how to make it easy for people to find your videos, and expand your reach with tools like social media.
Much of what makes a video successful happens before the production. These next three tips will help you come up with the right video for your purpose.
What’s your end goal?
To create the right video, you need to know what your end goal is. Are you trying to entertain with a music video or comedy sketch? Are you trying to teach with a tutorial or educational documentary? Are you trying to sell with a commercial or promotional video? What's the best way to visually show this genre of video? You can achieve your goal with any type of video, but generally there is one type that will accomplish your goal best.
Who is your target audience?
While it would be great if every person in the world was interested in watching your video, that’s probably not the case. You need to find out who your target audience is. These are people searching for stories like yours who are more likely to like and share your video and help it reach even more people. Before making your next video, really think about who you want to reach with it. Keep them in mind as you write a script, come up with shots, and design a style through editing.
Where do you want to share?
Different platforms call for different types of videos. Youtube is great for creators putting out consistent work looking for an audience already searching for video content. Vimeo is for higher quality creative video makers aspiring to be paid for their video work, not just use video as a tool for their business. Twitter and Instagram are great for shorter videos. Facebook is another place you can upload directly to. It’s also a place you can share links to your videos from YouTube or Vimeo.
We recommend YouTube as the ultimate place to grow a video brand and audience. But if you’re a business that already has an audience on multiple platforms, it’s a good idea to make specific content for each platform. At the same time, it’s easier to grow if you focus on one platform.
Great videos start with a great story.
And videos are one of the best mediums of telling stories - we live in a visual world. You might already have the perfect story in your mind. Other times, you might need to come up with a story. Or maybe you’re starting a YouTube channel, but don’t know what to make your videos about.
This lesson will cover different ways to come up with great video ideas.
Pre-production is important, even for videos that seem like they don’t need it. We spent weeks preparing for this video course - writing outlines, scripts, planning shoot days and locations, writing out shot lists.
For us, pre-production includes: concept, timeline, equipment list, personnel list, budget.
Depending on if you’re making this video for yourself or for another company, you might need to write up a treatment and pitch it to your client. This includes a description of the work, schedule, and how much it will cost. This can also act a sort of “Bible” for you to come back to when you feel you may have lost sight of your original vision.
This lesson in the video production bootcamp will teach you how to plan your video.
This next set of videos is put together for those of you interested in equipment. We always get questions about equipment we recommend, so in the following lessons we will cover the equipment we recommend at the time of filming.
Technology changes rapidly and that’s why we try to make this course ‘camera agnostic’... meaning we believe you can shoot great videos with any camera, and they way we teach the course should work for you… no matter what camera you’re using.
In these next few vidoes, you'll learn basic cinematography. How do you expose your video? How do you compose better shots? How do you choose a background? Basically, you'll learn how to use your camera to tell your story.
Settings and Exposure
The main thing you need to do with your camera is be able to set the settings so it is properly exposed. Exposure is how bright or dark your video is. You want it to be not too bright or not too dark.
You control exposure on your camera with three tools - Shutter Speed, ISO, and Aperture. You can also add or decrease light to make it brighter or darker.
Now that you know how to expose, you have to compose. Composition is basically understanding how to set your frame to tell your story. What is in your frame? What is not in your frame? Where are things in your frame? Everything in your frame matters.
This lesson will teach you about frame sizes, shot types, and how to position a subject.
Your video background should help tell your story. It shouldn’t be an afterthought.
You background depends on the type of video. Real backgrounds create an environment for your story. They shouldn’t be distracting, messy, or have things that shouldn’t be seen. Paper or cloth backgrounds are an option educational and promotional videos. They are great for consistency, even when setting up in different locations. Green screen is another option that allows you to replace the green screen with any background you want. A proper green screen that looks natural isn’t easy, and isn’t recommended for beginner video creators.
This lesson in the video production bootcamp will teach you about three-point lighting, the basic lighting setup for any video - interviews, narrative films, etc. You'll learn about the key light, fill light, and back light. You'll see us demonstrate the use of each light and set them up. By the end of this lesson, you'll be confident when going out to shoot your first project.