Digital Marketing Masterclass
What you'll learn
- How to use an integrative plan of social media, search engines, emails, and content to promote your business.
- Various strategies required to convert interest of potential customers into sales.
- How to implement different strategic approaches for an effective digital collaboration with customers.
- Explore how to use targeting options, online influencers and customer decisions for your business.
- Be able to explore the future of digital marketing for your organization with field experts.
- Acquire complete understanding of data collection and analysis methods used by marketing professionals
Requirements
- Internet access
Description
The days of cold-calling, knocking on doors, and using traditional advertising are over. The average person spends at least 5 hours per day online. This simple fact is all the reason why you need digital marketing strategy.
The world of marketing has undergone a complete transformation with the rise of digital technologies. Many organizations today are constantly faced with a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. In order to thrive in this method of marketing, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
It is estimated that around 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models, 40% year-on-year growth for digital marketing industry compared to 5-6% growth in other industries, and that 91% of businesses are engaged in some form of digital initiative.
With the above, it clearly seen that the future of marketing still rests on shoulders of digital marketing, hence the need for the course.
In this course, you will learn how to use an integrative plan of social media, search engines, emails, and content to promote your business. You will learn various strategies required for you convert interest of potential online customers to sales.
In this course, you will be exposed to the following in details
Search Engine Optimization
Email and Content Marketing
Lead Nurturing, Remarketing, Measuring ROI & Tracking Conversions
Ads and Traffic Strategies
Paid Advertising & Organic Opportunities
Strategy Roadmap and Customer Avatar
You will
Learn how to use an integrative plan of social media, search engines, emails, and content to promote your business.
Learn various strategies required to convert interest of potential customers into sales.
Learn how to implement different strategic approaches for an effective digital collaboration with customers.
Explore how to use targeting options, online influencers and customer decisions for your business.
Be able to explore the future of digital marketing for your organization with field experts.
Acquire complete understanding of data collection and analysis methods used by marketing professionals.
Who this course is for:
- Business owners and/or entrepreneurs.
- Website owners who desire to get more traffic and sales.
- Anyone looking to add highly paid skills to their CV.
Instructor
- 3.9 Instructor Rating
- 35 Reviews
- 159 Students
- 10 Courses
Profadev Technologies is a company dedicated for entrepreneurs, business owners and professionals, helping them with business tools (templates, software etc.) and learning resources, including articles by experts from across the world, to enable professionals and entrepreneurs succeed in their career and business endeavors.
Our courses on Udemy are built around practical real world experience to enable learners understand and be able to apply core concepts to improve their knowledge and enhance their skills.
Our platform provides invaluable employability, entrepreneurial and practical skills for careers, business growth and personaldevelopment.
The platform consists of a discussion forum which provides opportunity for you to showcase your knowledge, skills, experience and expertise, and build strong connection with other business owners and professionals.