Digital Marketing: The Ultimate Guide to Strategic Marketing
What you'll learn
- Constantly Upgrade Your Digital Marketing Skills
- Learn key SEO winning strategies
- Optimize your Marketing for Conversion
- Plan, Deploy, Manage, Audit your Digital Marketing Activity
- Earn good money as consultant or freelancer
- Discover the latest Neuromarketing techniques
- Think like a Digital Chief Marketing Officer
- Implement effective Content Marketing Strategies
- No previous experience required
- Targeted for ALL type of business (B2C, B2B)
Latest Update - June 2021
At Oxford Learning Lab we know how busy you are to keep up with the latest development in technology. We decided to introduce a Fast-Track program starting from SEO.
These powerful lessons enable you to be a more effective marketer without waste time in useless presentations.
Our Digital Marketing Management course is perfect for the professionals - either independent or working for a company - to have an all-around understanding of the subject and able to solve practical problems or talk with subject matter experts with ease.
IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!
Our Digital Marketing material has been developed with the support of top professionals from The Oxford College of Marketing. All our speakers have at least 15 years of experience in working and consulting for the top UK and US companies.
TEN GOALS YOU CAN ACHIEVE FROM "DIGITAL MARKETING MANAGEMENT."
Apply the latest Psychology and Neuromarketing techniques to Outperform your competitors
Increase the Conversion Rate of any of your marketing activity
Define a Social Media Strategy to drive traffic and leads
Avoid common mistakes that can cost you a fortune
Perform market research to validate your idea
Write Copy That Sells
Fine tune your email marketing strategy
Optimize your search engines ranking with SEO
Create ads with Google Adwords that make you profits
Measure results and track success with Google Analytics
14 TOPICS INCLUDED AND UPDATED IN THIS COURSE:
Conversion Rate Optimization (CRO)
Social Media Strategy for Business Growth
Social Media Channels
SEO - Search Engine Optimization
Web Usability (UX)
Digital Marketing Research
Who this course is for:
- Professional Marketers
- Internet Start-Up
- Website Owners/Managers
- Marketing Consultants
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.