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2021-03-19 20:00:46
30-Day Money-Back Guarantee
Marketing Digital Marketing

Digital Marketing: The Ultimate Guide to Strategic Marketing

Master Digital Marketing: Instagram, Optimization, Social Media, Analytics, SEO, PPC, Email, WebCopy, UX, Content Mkt
Rating: 3.7 out of 53.7 (893 ratings)
7,619 students
Created by Oxford Learning Lab
Last updated 4/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Upgrade Your Digital Marketing Skills for new Job or Career
  • Optimize your Marketing for Conversion
  • Plan, Deploy, Manage, Audit your Digital Marketing Activity
  • Earn good money as consultant or freelancer
  • Discover the latest Neuromarketing techniques
  • Avoid costly mistakes

Requirements

  • No previous experience required
  • Targeted for ALL type of business (B2C, B2B)

Description

Latest Update - March 2021

At Oxford Learning Lab we know how busy you are to keep up with the latest development in technology. We decided to introduce a Fast-Track program starting from SEO.

These powerful lessons enable you to be a more effective marketer without waste time in useless presentations.

Our Digital Marketing Management course is perfect for the professionals - either independent or working for a company - to have an all-around understanding of the subject and able to solve practical problems or talk with subject matter experts with ease.

IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!


Our Digital Marketing material has been developed with the support of top professionals from The Oxford College of Marketing. All our speakers have at least 15 years experience in working and consulting for the top UK and US companies.

TEN GOALS YOU CAN ACHIEVE FROM "DIGITAL MARKETING MANAGEMENT."

  • Apply the latest Psychology and Neuromarketing techniques to Outperform your competitors

  • Increase the Conversion Rate of any of your marketing activity

  • Define a Social Media Strategy to drive traffic and leads

  • Avoid common mistakes that can cost you a fortune

  • Perform market research to validate your idea 

  • Write Copy That Sells

  • Fine tune your email marketing strategy

  • Optimize your search engines ranking with SEO

  • Create ads with Google Adwords that make you profits

  • Measure results and track success with Google Analytics

14 TOPICS INCLUDED AND UPDATED IN THIS COURSE:

Conversion Rate Optimization (CRO)

Social Media Strategy for Business Growth

Web CopyWriting 

Web Analytics 

Social Media Channels 

Email Marketing 

SEO - Search Engine Optimization 

PPC 

Web Usability (UX) 

Content Marketing 

Campaign Planning 

Digital Marketing Research

Affiliate Marketing

Neuromarketing 


Who this course is for:

  • Professional Marketers
  • Internet Start-Up
  • Website Owners/Managers
  • Marketing Consultants

Course content

19 sections • 241 lectures • 32h 44m total length

  • Preview00:19
  • Introduction to SEO Course + Course Slide Deck
    03:01
  • Intro to SEO Strategy
    06:12
  • Defining your Keywords: selection and strategy
    13:27
  • Setting Page Titles and URLs
    02:58
  • Setting Meta Descriptions
    03:27
  • SEO On-Page considerations
    03:50
  • Off-Page considerations
    03:43
  • Conclusion: Measuring success
    06:51

  • Is Instagram posing a threat to Facebook?
    04:08
  • A systemic approach to Instagram for Business
    10:06
  • Instagram Stories for Business Guide
    05:18

  • Preview02:21
  • Course Outline: How CRO can help your business
    09:52
  • We Need Help! Exploring why some marketing campaigns fails
    07:14
  • How to Integrate CRO in Your Marketing Plan
    05:34
  • The Science of CRO: learn more about human behaviour
    09:10
  • Social Psychology : individuals and groups interaction
    07:28
  • Social Psychology : scarcity
    04:50
  • Social Psychology : the power of Authority
    08:40
  • Social Psychology : Consistency and Commitment
    07:38
  • Neuroscience and Marketing
    18:23
  • What are You Selling Really?
    12:38
  • Choose Your Goals
    05:49
  • Clarity beats Persuasion
    07:41
  • Grab their Attention!
    22:42
  • Keep them Engaged
    08:50
  • Tell stories : a very powerful tool
    07:07
  • Tell stories : a practical approach
    07:52
  • Tell stories : how to relate to people
    07:01
  • Tell stories : let your customers feel safe
    06:19
  • Make your Claims
    19:26
  • Call them to Action - Build Momentum
    17:56
  • Summary - Put it all Together & Keep It Going
    25:55
  • Bonus Lecture: Keep Up with More Marketing Strategy
    00:17
  • 5 New Marketing Trends for 2019
    03:57

  • Preview01:10
  • Preview11:08
  • Key Principles: The SCARF model
    19:23
  • Social Media Strategy
    07:24
  • Situation Analysis
    09:03
  • Stakeholders
    08:34
  • The Competition
    03:44
  • Audience Research
    09:34
  • Objectives
    14:38
  • Strategy
    10:46
  • Tactics
    10:16
  • Your Content Strategy
    12:22
  • Content Audits
    09:41
  • Audience Research
    09:34
  • Content Ideas
    08:01
  • Map the Customer Journey
    12:15
  • Content Distribution
    05:53
  • Actions: Curate - Schedule - Socialise - Analyse your posts
    15:57
  • Controls
    07:52
  • Learn from Analysis
    06:17
  • Test and Learn: The PHAME process
    06:57
  • Show ROI
    09:37
  • Analyse the data
    16:09
  • Conclusion to Social Media Strategy
    03:15
  • Bonus Lecture: Keep Up with More Marketing Strategy
    00:17
  • Facebook Marketing 2018: Facebook Live
    03:30
  • 8 Reasons to Master Facebook Groups
    03:30

  • Preview07:01
  • Understand the different online platforms to write on
    03:58
  • Learn Where CopyWriting Sits on Your Marketing Plan
    05:41
  • Best Practices
    11:19
  • Create Killing Headlines
    10:28
  • How to Write Links People Want to Click On
    13:01
  • Examples: Learn From Who Is Already Doing It Right
    06:01
  • Summary and Resources
    03:53
  • Avoid This Mistake - Or Get Busted!
    01:04

  • Preview05:10
  • Understand Analytics
    12:39
  • Learn what is working and what is not working on your site
    08:39
  • Track the results of your marketing campaign
    11:22
  • Describe your outcome & meet your goals
    12:36
  • Examples on using analytics to draw conclusions on incoming traffic
    09:35
  • Lagging and Leading Indicators: learn what will happen next
    08:13
  • How Organizations are using analytics to make more money
    05:26
  • Summary and Resources
    05:30

  • Preview03:45
  • Meet the most powerful digital marketing tool
    08:28
  • The Best Acquisition Channel System
    09:38
  • Step One: Clarify Your Email Marketing Goals
    04:55
  • Step Two: Create Your Email Marketing Machine
    11:22
  • Step Three: Analyse Your Data
    14:21
  • Step Four: Create email content that people want to read from you
    12:37
  • Step Five: Test your emails in different platforms
    12:26
  • Examples from leading companies
    05:06
  • Summary and Resources
    03:52
  • Email Marketing Resources Sept 2015
    00:19
  • Email A/B Test Made Simple
    02:10
  • 7 Email Subject Lines you Must Know
    02:16

  • Preview05:23
  • How We can Make the Most from Social Media
    11:37
  • How to Make It Work for You 1
    06:25
  • How to Make It Work for You 2
    09:11
  • Social Media Marketing Plan 1
    10:05
  • Social Media Marketing Plan 2
    09:50
  • Social Media Marketing Plan 3
    10:29
  • Learn from Who Applies It
    06:30
  • Further resources and Summary
    07:30
  • How to Use Twitter Ads
    03:05

  • Preview10:55
  • What is it
    07:57
  • The Search SuperPower
    05:54
  • Strategy and Techniques to Get to The Top 1
    12:26
  • Strategy and Techniques to Get to The Top 2
    13:33
  • Strategy and Techniques to Get to The Top 3
    07:26
  • Who applies it and Summary
    07:54

  • Preview08:15
  • First Steps on Getting the Site Your Customers Want
    04:44
  • Start Testing Your Current Website
    07:21
  • Learn How to Build a Better Site 1
    10:55
  • Learn How to Build a Better Site 2
    12:52
  • Learn How to Build a Better Site 3
    10:19
  • Learn How to Build a Better Site 4
    07:09
  • Examples: Who applies it
    05:49
  • Further resources and Summary
    04:10
  • New simple way to boost your subscription rate - Update Sept 2015
    00:43

Instructor

Oxford Learning Lab
Professional Marketing Courses by Top Experts
Oxford Learning Lab
  • 4.0 Instructor Rating
  • 2,600 Reviews
  • 25,204 Students
  • 24 Courses

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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