Name: Digital Marketing: The Ultimate Guide to Strategic Marketing
Rating: 3.7 (893 reviews)

What you'll learn

Upgrade Your Digital Marketing Skills for new Job or Career
Optimize your Marketing for Conversion
Plan, Deploy, Manage, Audit your Digital Marketing Activity
Earn good money as consultant or freelancer
Discover the latest Neuromarketing techniques
Avoid costly mistakes

Requirements

No previous experience required
Targeted for ALL type of business (B2C, B2B)

Description

Latest Update - March 2021

At Oxford Learning Lab we know how busy you are to keep up with the latest development in technology. We decided to introduce a Fast-Track program starting from SEO.

These powerful lessons enable you to be a more effective marketer without waste time in useless presentations.

Our Digital Marketing Management course is perfect for the professionals - either independent or working for a company - to have an all-around understanding of the subject and able to solve practical problems or talk with subject matter experts with ease.

IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!

Our Digital Marketing material has been developed with the support of top professionals from The Oxford College of Marketing. All our speakers have at least 15 years experience in working and consulting for the top UK and US companies.

TEN GOALS YOU CAN ACHIEVE FROM "DIGITAL MARKETING MANAGEMENT."

Apply the latest Psychology and Neuromarketing techniques to Outperform your competitors
Increase the Conversion Rate of any of your marketing activity
Define a Social Media Strategy to drive traffic and leads
Avoid common mistakes that can cost you a fortune
Perform market research to validate your idea
Write Copy That Sells
Fine tune your email marketing strategy
Optimize your search engines ranking with SEO
Create ads with Google Adwords that make you profits
Measure results and track success with Google Analytics

14 TOPICS INCLUDED AND UPDATED IN THIS COURSE:

Conversion Rate Optimization (CRO)

Social Media Strategy for Business Growth

Web CopyWriting

Web Analytics

Social Media Channels

Email Marketing

SEO - Search Engine Optimization

PPC

Web Usability (UX)

Content Marketing

Campaign Planning

Digital Marketing Research

Affiliate Marketing

Neuromarketing

Who this course is for:

Professional Marketers
Internet Start-Up
Website Owners/Managers
Marketing Consultants

19 sections • 241 lectures • 32h 44m total length

Preview00:19
Introduction to SEO Course + Course Slide Deck
03:01
Intro to SEO Strategy
06:12
Defining your Keywords: selection and strategy
13:27
Setting Page Titles and URLs
02:58
Setting Meta Descriptions
03:27
SEO On-Page considerations
03:50
Off-Page considerations
03:43
Conclusion: Measuring success
06:51

Preview02:21
Course Outline: How CRO can help your business
09:52
We Need Help! Exploring why some marketing campaigns fails
07:14
How to Integrate CRO in Your Marketing Plan
05:34
The Science of CRO: learn more about human behaviour
09:10
Social Psychology : individuals and groups interaction
07:28
Social Psychology : scarcity
04:50
Social Psychology : the power of Authority
08:40
Social Psychology : Consistency and Commitment
07:38
Neuroscience and Marketing
18:23
What are You Selling Really?
12:38
Choose Your Goals
05:49
Clarity beats Persuasion
07:41
Grab their Attention!
22:42
Keep them Engaged
08:50
Tell stories : a very powerful tool
07:07
Tell stories : a practical approach
07:52
Tell stories : how to relate to people
07:01
Tell stories : let your customers feel safe
06:19
Make your Claims
19:26
Call them to Action - Build Momentum
17:56
Summary - Put it all Together & Keep It Going
25:55
Bonus Lecture: Keep Up with More Marketing Strategy
00:17
5 New Marketing Trends for 2019
03:57

Preview01:10
Preview11:08
Key Principles: The SCARF model
19:23
Social Media Strategy
07:24
Situation Analysis
09:03
Stakeholders
08:34
The Competition
03:44
Audience Research
09:34
Objectives
14:38
Strategy
10:46
Tactics
10:16
Your Content Strategy
12:22
Content Audits
09:41
Audience Research
09:34
Content Ideas
08:01
Map the Customer Journey
12:15
Content Distribution
05:53
Actions: Curate - Schedule - Socialise - Analyse your posts
15:57
Controls
07:52
Learn from Analysis
06:17
Test and Learn: The PHAME process
06:57
Show ROI
09:37
Analyse the data
16:09
Conclusion to Social Media Strategy
03:15
Bonus Lecture: Keep Up with More Marketing Strategy
00:17
Facebook Marketing 2018: Facebook Live
03:30
8 Reasons to Master Facebook Groups
03:30

Preview05:10
Understand Analytics
12:39
Learn what is working and what is not working on your site
08:39
Track the results of your marketing campaign
11:22
Describe your outcome & meet your goals
12:36
Examples on using analytics to draw conclusions on incoming traffic
09:35
Lagging and Leading Indicators: learn what will happen next
08:13
How Organizations are using analytics to make more money
05:26
Summary and Resources
05:30

Preview03:45
Meet the most powerful digital marketing tool
08:28
The Best Acquisition Channel System
09:38
Step One: Clarify Your Email Marketing Goals
04:55
Step Two: Create Your Email Marketing Machine
11:22
Step Three: Analyse Your Data
14:21
Step Four: Create email content that people want to read from you
12:37
Step Five: Test your emails in different platforms
12:26
Examples from leading companies
05:06
Summary and Resources
03:52
Email Marketing Resources Sept 2015
00:19
Email A/B Test Made Simple
02:10
7 Email Subject Lines you Must Know
02:16

Preview08:15
First Steps on Getting the Site Your Customers Want
04:44
Start Testing Your Current Website
07:21
Learn How to Build a Better Site 1
10:55
Learn How to Build a Better Site 2
12:52
Learn How to Build a Better Site 3
10:19
Learn How to Build a Better Site 4
07:09
Examples: Who applies it
05:49
Further resources and Summary
04:10
New simple way to boost your subscription rate - Update Sept 2015
00:43

Oxford Learning Lab

Professional Marketing Courses by Top Experts

4.0 Instructor Rating
2,600 Reviews
25,204 Students
24 Courses

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Digital Marketing: The Ultimate Guide to Strategic Marketing

What you'll learn

Requirements

Description

Who this course is for:

Course content

SEO Fast-Track: How to get the essentials rights and understand the new rules9 lectures • 44min

Instagram Business Strategy Guide3 lectures • 20min

Conversion Rate Optimization - How to have more traffic, leads and sales24 lectures • 3hr 55min

Social Media Strategy for Business Growth27 lectures • 3hr 57min

Web CopyWriting9 lectures • 1hr 2min

Web Analytics9 lectures • 1hr 19min

Email Marketing13 lectures • 1hr 31min

Social Media Channels10 lectures • 1hr 20min

SEO7 lectures • 1hr 6min

Website UX10 lectures • 1hr 12min

Instructor