Digital Marketing: The Ultimate Guide to Strategic Marketing
What you'll learn
- Constantly Upgrade Your Digital Marketing Skills
- Learn key SEO winning strategies
- Optimize your Marketing for Conversion
- Plan, Deploy, Manage, Audit your Digital Marketing Activity
- Earn good money as consultant or freelancer
- Discover the latest Neuromarketing techniques
- Think like a Digital Chief Marketing Officer
- Implement effective Content Marketing Strategies
- No previous experience required
- Targeted for ALL type of business (B2C, B2B)
Are you looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert?
Our Digital Marketing Management course is perfect for professionals to comprehensively understand the subject, solve practical problems, or talk with subject matter experts easily.
IMPORTANT: This course is very substantial and updated regularly. However, do not be scared! You can decide to learn specific topics OR go for the entire class. If you already know some parts, you can skip them and focus on others. Remember, we are always here to help you!
The Oxford College of Marketing is our education partner for our Digital Marketing material.
All our speakers have at least 15 years of experience working and consulting for top UK and US companies.
TEN GOALS YOU CAN ACHIEVE FROM "DIGITAL MARKETING: The Ultimate Guide to Strategic Marketing."
Optimize your search engine ranking with SEO
Apply the latest Psychology and Neuromarketing techniques to Outperform your competitors
Increase the Conversion Rate of any of your marketing activity
Define a Social Media Strategy to drive traffic and leads
Avoid common mistakes that can cost you a fortune
Perform market research to validate your idea
Write Copy That Sells
Fine tune your email marketing strategy
Create ads with Google Adwords that make you profits
Measure results and track success with Google Analytics
14 TOPICS INCLUDED AND UPDATED IN THIS COURSE:
SEO - Search Engine Optimization
Conversion Rate Optimization (CRO)
Social Media Strategy for Business Growth
Social Media Channels
Web Usability (UX)
Digital Marketing Research
Who this course is for:
- Professional Marketers
- Internet Start-Up
- Website Owners/Managers
- Marketing Consultants
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.