Digital Marketing Made Easy -Profitable Sales Funnel Tactics

Name: Digital Marketing Made Easy -Profitable Sales Funnel Tactics
Rating: 4.5 (20 reviews)

Build your sales funnel and grow your customer base

Created byManas Roul

Last updated 1/2022

English

What you'll learn

Sales Funnels, Squeeze Pages, Lead Magnet, Conversion Matrix, High Converting Funnels, Hacks Used By Top Brands
Product Launch, Power of Anticipation, Scarcity Marketing, FOMO Tactics, Starbucks, Apple, Amazon Success Hacks
Power of Loss Aversion, How Big Online Brands Use This Techniques, Realtime Examples
What Not To Do, Cold Outreach, Banner Blindness, Facebook Ads Marketing, Create Facebook Advertisements,
B2B Conversions, Online Pricing Tactics, Framing Technique, Decoy Pricing, Pricing Tactics By Digital Marketers
Sales Video Formula, Pricing Tips For Course Creators, Discounting Tips, Decision Fatigue, Avoid Mistakes That Decrease Online Conversion
Use Offers The Right Way, Social Proofing As A Trigger, Pressing Emotional Triggers, The Guarantee Matrix

Course content

5 sections • 28 lectures • 3h 36m total length

Concept of sales & marketing funnel7:18
A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you

Basic Sales Funnel
SEO Sales Funnel
Why use funnels ?
Subscription Service Funnel
Squeeze page12:04
Squeeze page
Elements of a high converting squeeze page
Key factors of high converting squeeze page
Examples of high converting squeeze pages
Lead Magnet9:48
Lead Magnet
What is a Lead Magnet ?
Lead Magnet And Main Offer Has To Be Aligned
What Medium Do I Use For Lead Magnet ?
Types of Lead Magnet
Conversion matrix for online sales8:13
What is a conversion rate ?
Why it is important ?
Examples
Know your conversion numbers
Dissecting Brain For Higher Sales Conversion6:51
Dissecting Brain For Higher Sales Conversion
6 stimuli that speak to the old brain
Why use 6 stimuli in our business ?
6 Stimuli Triggers19:49
SELF CENTRED
CONTRAST
TANGIBLE
BEGINNING & END
VISUAL
EMOTIONAL

Customer behaviour8:33
Applying AIDA Framework
Make Your Prospect Feel The Pleasure
Make your prospect feel the pain or fear
Product launch secret triggers4:05
The power of anticipation
Build Anticipation | Raise Enthusiasm
The Reward Centre
Scarcity marketing3:42
FOMO Tactics
Add Real Urgency To Your Online Business
Techniques to create urgency
Urgency Tactics3:06
The power of loss aversion in Marketing
Big Brands Secrets5:53
Amazon
MakeMyTrip
Groupon
Jeff Walker

What not to do7:20
Identify common scarcity pitfalls in digital marketing, distinguishing time limit and quantity limit urgency. Avoid fake timers and false scarcity, and cultivate a credible, customer-focused sales mindset.
How to use scarcity in your sales page3:24
Learn to use scarcity to boost conversions on sales pages by showcasing countdown timers, real or implied scarcity, social proof, and irresistible offers.
How to use scarcity in your blogs3:40
Utilize scarcity marketing by adding a countdown timer on your blog, counter banner blindness, and vary timer design and color to boost urgency and conversions on your sales landing page.
How to use scarcity in your facebook ads3:34
How to use scarcity in B2B4:43
Learn how to use scarcity in B2B outreach to boost client acquisition through cold emails, social proof, reason for offer, and a clear call to action.

Power of correct pricing6:04
Explore how digital pricing differs from traditional pricing, with zero duplication costs and no shipping costs, emphasizing perceived value to guide strategies that pair quality with price for market leadership.
Pricing strategies13:02
The lecture explains framing effect as a pricing strategy for digital products, showing positive and negative framing to boost perceived value, and converting features into clear benefits.
Pricing Tactics Used By Top Digital Marketers4:22
Explore pricing tactics used by digital marketers, including presenting the product before the price and delaying price and buy buttons to boost conversions, using features and benefits to shape value.
Case Studies Of Top Online Brands12:17
Explore how top online brands use pricing options and the decoy effect to influence decisions, illustrated by case studies of subscriptions and devices.
Pricing strategy for online course creators26:11
Set the right price for your online course by applying pricing tiers, psychology, and value-driven factors like personal support, outcomes, and industry benchmarks.

Online Discounting Strategy7:31
Explore how online discounts shape consumer buying behavior, why frequent discounting can devalue products, and how to use rational discounting with solid reasons or value-adds to drive sales.
Decision Fatigue7:31
Learn how decision fatigue lowers conversions by offering too many choices, and apply simpler squeeze pages, focused pricing, and single clear calls to action to boost sales funnel performance.
Offer Strategy5:53
Social Proofing Strategy7:02
Guarantee Strategy7:39
Learn to craft emotional marketing messages with guarantees, balancing rational and moral appeals, and using design, imagery, and symbols to trigger emotions and justify actions.
Guarantee Matrix5:12
Explore how money back guarantees function as a risk removal device and how to structure durations and risk reversal to boost online conversion, with examples like Zappos' 365-day returns.
Overall Recap1:38
Recap pricing, sales, and marketing insights while celebrating progress; reveal cutting-edge strategies for entrepreneurs to reach financial goals and invite reviews to empower one lakh students.

Requirements

You'll be equipped with confidence and skills during this course, so simply need a willingness to learn
A willingness to learn and upgrade your learnings

Description

What you’ll learn in this class:

How to identify who your target audience is and how to sell to them in a non-salesy way
Why sales funnels are the key to your business growth and where a lot of businesses go wrong
What your strategy should be at the top (or beginning) of your sales funnel
What your strategy should be in the middle of your sales funnel
What your strategy should be at the bottom (or end) of your sales funnel
How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage
How to use metrics to optimise the profitability of your sales funnel and what to look for
How to leverage different pricing levels of your offers to get more value out of each customer
How to map out your profitable sales funnel and execute on your tailored digital marketing strategy

And much much more!

Once you complete this class you will have a solid framework for what your profitable sales funnel will look like and be able to move onto the implementation part with confidence. If you would like to know exactly how to build your sales funnel and begin making money from your customers, I recommend checking out the class below:

Who this course is for:

Anyone who wants to be successful online
Anyone who doesn't want to commit mistakes before launching anything online
Explained in easy and graphical format with contemporary examples from real world
You just need a strong desire to be successful online

Digital Marketing Made Easy -Profitable Sales Funnel Tactics

What you'll learn

Explore related topics

Course content

Conversions in sales funnels6 lectures • 1hr 4min

Applying urgency matrix5 lectures • 25min

Scarcity Marketing5 lectures • 23min

Online Pricing Tactics5 lectures • 1hr 2min

Discounts, Offers, Social Proofing & Guarantee Matrix7 lectures • 42min

Requirements

Description

Who this course is for: