DIGITAL MARKETING: Learn Fundamentals of Digital Marketing

Name: DIGITAL MARKETING: Learn Fundamentals of Digital Marketing
Rating: 3.6 (121 reviews)

Digital Marketing Basics, Grow Online Business; Market your services Online, Better Digital Marketing

Created byAli Haider

Last updated 11/2021

English

What you'll learn

Learn a very cost-effective method to market your products and services
Learn how to grow your business on the internet
Learn fundamentals of digital marketing
Learn how to make an effective website for customers
Learn better decision making about marketing your business

Course content

10 sections • 75 lectures • 3h 49m total length

Introduction1:53
What is Digital Marketing & it’s Benefits?6:44
Digital marketing uses online channels like websites and social media to promote products, engage customers, and build a measurable, cost-effective online presence.
what is Digital Marketing?0:07
Digital opportunities for you4:10
Discover how a digital presence makes your business visible online through websites with pricing, testimonials, maps, and videos, and how targeted advertising and analytics reach local customers.
Your online Goals3:35
Staking your claim online3:10
Explore how to stake your claim online by stacking your digital presence across local listings, social media, mobile apps, and websites, with actions like calling, directions, appointments, and e-commerce.
How to Market Your online presence?4:24
Make Your Digital plan geared towards the long haul3:51

User-Centered Website Introduction3:21
4 STEPS TO FOLLOW0:36
Step 1: Have Good Hosting3:19
Step 2: Choose an Effective URL6:57
Choose an effective URL by keeping it short, simple, and relevant to your business. Use your company name or what visitors will find, and stay consistent across platforms.
Step 3: Build a Strong, Effective Website5:39
Build a strong, effective website at the center of your online presence using a content management system, templates, and plugins to drive traffic from social media, search engines, and ads.
Step 4: Create Useful Content3:12
How a blog can increase your search engine rankings?5:30

SEO1:26
SEO Search Engine Optimization Introduction7:11
Most foundational ways in which you should optimize your website9:01
Optimize your website with foundational practices: craft relevant titles and meta descriptions, submit an up-to-date sitemap, publish relevant content and keywords (including long-tail), and earn links from high-quality sites.
How SEO Works?6:10
Key Ranking Factors To Focus On0:23
Importance of SEO in Digital Marketing1:20

SMM Social Media Marketing Introduction1:54
Social Media Marketing Benefits2:00
Social Media Platform You Should Use2:54
Master social media advertising by choosing platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn to target audiences, engage your audience, and drive purchases.
Social Media Managment0:46
Best SMM Practices4:50
How to take advantage of social media and drive sales?2:18
Social Media Strategies You Should Follow0:44
Top Social Media Marketing Tips0:42

Email Marketing Introduction1:59
Elements of Effective Email Marketing4:59
Craft brief, attention-grabbing subject lines and avoid spammy words to boost open rates, then end with a clear call to action and personalize messages for each reader.
Email Marketing Basics1:33
Email Marketing To Help Grow Business1:39
What to Put in Your Email Newsletters0:05
Special Tricks2:19
Best Tips For Successful Email Marketing3:06
Digital marketing tips for your online marketing success6:45
Fundamentals For Digital Marketing Success5:54
How To Use Digital Marketing For your Business Promotion5:03
Combine Digital Channels !1:12
Questions to help you develop your digital strategy0:08

Reasons For Making Online Purchases On Social Media Sites1:35
FACEBOOK3:57
Products & Features5:01
Explore Facebook products and features, including search, groups, events, and pages, to boost reach and engagement. Use call to action buttons, Facebook Live, insights, and marketplace drive awareness and transactions.
What To Post3:37
When To Post1:12
Targeting Ability4:36
INSTAGRAM3:50
Products & Features1:09
What To Post1:23
When To Post0:47
Targeting Ability1:35
TWITTER4:16
Twitter empowers real-time customer conversations, helps brands optimize profiles with a profile photo and header image, use hashtags, and grow audiences through engagement, lists, and giveaways.
Products & Features3:30
What To Post2:11
Discover how to post on Twitter to maximize engagement with images that evoke emotion. Tweets with photos attract reads and help you share events, promotions, teasers, and pin posts.
When To Post0:31
Discover how posting timing differs on snaps versus other networks, with content visible for a brief window of one to ten seconds and vanishing to capture attention.
Targeting Ability1:11
SNAPCHAT5:00
Products & Features5:33
What To Post4:14
Discover what to post on Snapchat to boost engagement by showcasing business personality, behind-the-scenes content, product in action, audience participation, stories, contests, and integrated campaigns with other marketing channels.
When To Post1:01
Targeting Ability4:43

Requirements

You must have computer, laptop or mobile plus internet connection
No prior knowledge of Digital Marketing is required

Description

DIGITAL MARKETING: Learn Fundamentals of Digital marketing

The main goal of this Digital Marketing course is to help businesses experience the online success they deserve. It will give you instruction about the main concepts of website optimization and also about the advertising on a basic level. This course is to help those just starting out to have a clear understanding of what to know about Digital Marketing and resources required towards making their businesses more successful. You will learn a lot about email marketing, SEO, SEM, SMM, UX Design and website optimization in this course.

Learn a very cost-effective method to market your products and services through Digital Marketing.

Learn how to grow your business on the internet
Learn fundamentals of Digital Marketing
Learn how to make an effective website for customers
Learn better decision making about marketing your business
The fundamentals discussed will help you solve the two most important questions of online marketing:

• To get more traffic on your website

• How to increase your website conversions

I am sure that this guide will give you clear direction as you strive to make your business grow. I welcome you to this course and wish you all the luck in the world to learn and implement these points in real life. Stay blessed!

Who this course is for:

Anyone who wants to grow business on the internet
Anyone who wants to upgrade their knowledge about digital marketing

DIGITAL MARKETING: Learn Fundamentals of Digital Marketing

What you'll learn

Explore related topics

Course content

Introduction8 lectures • 28min

A User-Centered Website7 lectures • 29min

Digital Marketing and your Business Success Factors!2 lectures • 9min

SEO Search Engine Optimization6 lectures • 26min

SEM Search Engine Marketing4 lectures • 11min

SMM Social Media Marketing8 lectures • 16min

UX Design User Experience Design5 lectures • 13min

Email Marketing12 lectures • 35min

Additional Information: How To Use Social Media Channels For Online Business21 lectures • 1hr 1min

Conclusion2 lectures • 3min

Requirements

Description

Who this course is for: