Digital Marketing: Generate Leads & Convert Them to Sales
4.4 (442 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,199 students enrolled

Digital Marketing: Generate Leads & Convert Them to Sales

Step-by-step roadmap to propel your business growth, and create an effective digital marketing strategy
Bestseller
4.4 (442 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,199 students enrolled
Last updated 8/2020
English
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 6.5 hours on-demand video
  • 2 articles
  • 15 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand how a modern marketing funnel works for your business
  • Find your audience's pain points and create the right offer for them
  • Generate high quality leads using your content
  • Increase brand awareness with social media
  • Quickly turn social media fans into customers
  • Properly nurture prospects with the right email marketing strategy
  • Create high converting lead magnets and landing pages
  • Drive more traffic to your offers with several strategies
  • Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
  • Turn your website into a lead generation machine
  • Use your metrics to improve your sales and conversions
  • Make more sales and increase your revenue
Requirements
  • There are no requirements, although having an existing business, website, email list, and social media presence will help.
  • You'll need to set up several types of accounts to follow along and implement the techniques taught in this course
Description

This Digital Marketing course will help you get more business leads and convert them to more sales.

Do you have a business that needs more sales and clients?

If you've been desperately hopping from one tactical activity to the next, thinking there is a MAGICAL, secret formula that no one has told you about…

...then I'd like to help you put an end to all of that busy work, by inviting you to enroll in this course-- where I share all the details on a framework I've been using for years that's helped me grow two multiple six figure business and since then helped hundreds of business leaders, brands and entrepreneurs do the same.

Over the years working with so many clients, I’ve come to realize that working hard isn’t the problem for most aspiring business owners.

Neither is being committed to reaching their goals!

Their problem is "what do I need to focus on, that brings me measurable results".

It’s figuring out which activities in which order are going to get them where they’re supposed to be.

Does that sound familiar?

Obviously you’re smart. And, you’re passionate about what you do!

It isn’t a lack of wanting IT that’s keeping you stuck.

It’s a lack of clarity!

But the problem is, how are you supposed to move forward and gain the necessary clarity when you literally have no framework or way of predicting what will work for you specifically and what won’t?

Look, you don’t need more information — you need a clear structure. You need a simple to follow framework to create that thriving business you’ve been dreaming of.

This framework is the antidote to all the BS out there, sharing one simple to follow process, to position yourself as an authority while building your credibility and attracting your ideal buyers so that all of those tactical activities finally start working for you.

So if you're ready to stop struggling, stand out in your niche, and help your tribe get the help they desperately need, then the time to sign up is now!

Looking forward to seeing you inside!

Key topics you'll learn in this digital marketing course:

  • Setting up your business

  • Creating sales funnels

  • Surveying your customers

  • Understanding your audience pain points

  • Creating the right offer for your customers

  • Using content to grow your business

  • Optimizing your content for search engines

  • Using social media to get more leads

  • Create irresistible lead magnets

  • Set up opt-in forms on your website

  • Design landing pages that convert

  • Converting website traffic to sales

  • Building several types of email marketing campaigns

  • Writing persuasive sales pages

  • Using analytics to measure success

  • and so much more!

Get instant access to:

  • Over 6 hours of easy-to-watch video lessons

  • Practical activities and assignments

  • Downloadable resources

  • Lifetime updates to the course

  • Premium instructor support

Our happiness guarantee

We have a 30-day moneyback guarantee. If you aren't completely satisfied with your purchase you can get a full refund, no question asked. We aim to make this the best course for helping you to get more leads and sales. We'll use any student feedback to make the course even better!

Enroll now!

Who this course is for:
  • Startups and business owners wanting to find more customers and make more sales
  • Existing businesses struggling to create a modern digital marketing campaign that works
  • Online entrepreneurs who have a great product, but aren't able to sell it
  • Anyone who works or wants to work in the marketing field
Course content
Expand all 72 lectures 06:41:47
+ The What, Who, and How of Delivering Results
11 lectures 01:02:38
Why Surveying Your Customers Will Mislead You, and What to Do Instead
10:50
Start With Your Why
04:13
Case Study: The Importance of Starting With Why
07:36
FInd Your Big Why
01:38
Finding Your Audience's Pain Points
06:51
Validating Your Topic Idea Using Keyword Planner Tool and Google Trends
05:56
Creating Your Unique Process of Getting Result
06:22
Exercise Creating Your Unique Process
05:30
It's Your Turn: Create Your Unique Process
01:18
Creating the Right Offer (s)
05:18
Case Study: How Phil Delivers Results to His Audience
07:06
+ Generate High Quality Leads Using Your Content
7 lectures 42:53
Using Your Content to Build Authority
03:16
How to Create Your Buyer Personas and User Journeys
06:39
Defining Your Content Goals
03:33
Creating Your Content Marketing Plan
08:03
Optimizing Your Content for Search Engines
08:57
Using Your Unique Voice
04:06
Case Study: How Phil Generates Leads with Content Marketing
08:19
+ Increase Brand Awareness and Engage With Your Audience Through Social Media
6 lectures 35:31
Social Media Basics
03:10
Two Key areas to Focus on for Maximum Results
04:19
Social Media Content Strategy
06:21
Finding the Right Platform for Your Particular Niche
04:31
Fastest and Most Effective Way to Turn Social Media Fans into Customers
05:04
Case Study: How Phil Uses Social Media to Grow His Brand
12:06
+ Nurture your Prospects With the Right Email Marketing Strategy
13 lectures 01:14:02
What is a Lead Magnet
02:48
Top List Building Mistakes to Avoid
06:19
Using Content Upgrades to Grow Your List
06:28
Creating High Converting Lead Magnet Landing Pages
05:12
How and Where to Display Your Lead Magnet Offers
07:52
Using Convertkit to Build Your Email List
04:36
Setting Up Your Opt-in forms
07:35
Configuring your Forms and Delivering your Lead Magnets
05:13
Integrating Your opt-in forms onto Your Website
04:33
Setting up Your Landing Pages
04:27
Putting It All Together
00:59
Creating Pop-up opt-in Forms
10:03
Case Study: Phil's Email Marketing Strategy
07:57
+ Driving Traffic to Your Offers
8 lectures 52:26
Your Social Media Strategy to Drive Traffic
04:36
LinkedIn Marketing Strategy
05:37
Pinterest Marketing Strategy
05:36
Instagram Marketing Strategy
07:20
YouTube Marketing Strategy
08:08
Facebook Marketing Strategy
06:14
Case Study: How Phil Drives Traffic to His Offers
05:46
Case Study: How Phil Uses Paid Promotion
09:09
+ Conversion
9 lectures 43:04
Benefits of Creating a Thank You Page
04:28
Benefits of Creating a Tripwire Offer
07:03
On boarding Your New Subscribers for a Higher Conversion
04:57
Different Email Marketing Campaigns
01:28
Evergreen Email Marketing Campaign
07:09
Launch Sequence Campaign
05:17
Flash Sale Campaign
03:44
Re-engaging Your Cold Subscribers
05:29
Choosing the Right Campaign for Your Business
03:29
+ Turning Your Website into a Lead Generation Machine
5 lectures 29:57
Creating Your Differentiator
09:11
Communicating What You Offer on Your Homepage
05:06
Effectively Positioning Your About Page
02:31
Writing a Persuasive Offer Page
08:58
Case Study: Phil's Lead Generation Machine
04:11
+ Important Metrics to Measure Your Success
5 lectures 15:00
The importance of Measuring, Analyzing and Tweaking Your Approach
03:14
Important Website Metrics to Track and Measure
05:45
Top Social Media Metrics to Track and Measure
02:11
Email Marketing Metrics to Track and Measure
01:31
Other Important Metrics
02:19