Digital Marketing: Lead Generation Using Facebook Ads

Name: Digital Marketing: Lead Generation Using Facebook Ads
Rating: 4.2 (66 reviews)

Learn how to create effective Facebook ads and high converting landing pages to send your business to the next level.

Created byFred Williams

Last updated 9/2016

English

What you'll learn

Understand how to create targeted, relevant Facebook ads
Understand what makes a highly converting landing page

Course content

8 sections • 48 lectures • 1h 29m total length

Welcome To The Course1:17
What Is Lead Generation & Why Does It Matter?3:00
Why do we spend time getting to know people in real life? Why should we behave the same way when we sell online?
Find Your Lead Magnet1:28
Once you've decided to generate customer leads, you need to consider what it is you can offer in exchange for someone's email address.
Lead Magnet Examples3:14
In this lecture we'll cover off some examples of what you can use as a 'lead magnet' to tempt your potential customers into handing over their personal details to you. There will be an example of how to avoid being too generic, and instead drilling down and getting ultra specific in order to improve your chances of obtaining a highly qualified lead.

Why Knowing Your Audience Is So Important0:35
Knowing your audience means understanding who they are and what they need from you.
For starters, it’s important to be aware of where they spend their time online and who they are
seeking out for knowledge and insights related to your niche.
Create ‘Buyer Personas’ For Your Customers1:24
Understand why properly researching your ideal customer can help you to create the best and most relevant Facebook ads that will increase the chances of a response.
Large Audience vs Niche Audience1:16
Your options for defining an audience by their interests have changed in the last year. In the early days of interests targeting, the interests you could choose were limited and usually on a high level, but now you're able to drill down into specific niche areas.
Don't Go 'Fishing' With Your Ads - Get Personal2:53
If you treat every potential customer as though they are essentially the same person, your Facebook ads are doomed to fail. Let's explore further and discuss the importance of recognising that your customers fall into all kinds of different categories. The good news is, Facebook is aware of this and we're able to drill down and target users in all kinds of ways.
Example: Fishing With Facebook Ads2:23
Find out how Isabel reacted to a laundry detergent ad on Facebook and what the brand could have done to actually encourage her to become a real life customer. All it would have taken was a little more time and effort from the brand instead of just blasting out a generic message.
Why Your Facebook Ads Need To Be Targeted1:49
Learn about the phenomenon known as 'banner blindness' and why this is resulting in businesses throwing their money away by failing to understand the need to create carefully planned and targeted Facebook advertising for their customers and potential customers.

Creating A Solid Facebook Ad Design1:27
Visual Information In Facebook Ads1:58
Think about how quickly Facebook users scroll through their news feed. You need something to make them stop and engage..A great visual is far more likely to grab your target audience than plain text. Let's explore some of the basic principles of strong visuals within Facebook ads.
Value Proposition In Facebook Ads1:14
What are value propositions and why should you bother including them within your Facebook ads?

Targeting Other Facebook Pages1:34
Facebook expert Amy Porterfield is a huge advocate of targeting other Facebook pages. Find out why this simple method is so effective and what questions you should be asking yourself to select the best pages.
Targeting Facebook Users By Interests2:29
One of the most basic ways of targeting potential customers on Facebook is by their 'interests'. After all, we find it hard to ignore ads that are focused on something we're genuinely interested in. In this lecture,we'll look at two very simple examples of targeting a potential customer via their interests.
Targeting Facebook Users By Purchasing Behaviour1:28
In its infancy, advertising professionals claimed Facebook was a fun place to hang out but had no real commercial value or any potential forconsumer insight. However, in 2013 Facebook starting partnering with data brokers such as Datalogix, and the way in which businesses could target customers on Facebook completely changed.
Using Facebook Custom Audiences2:24
It's easier to sell to current customers than to look for new ones, and using Facebook 'custom' audiences can help strengthen your existing connections. If you have a customer list or data from your site, such as purchaser email addresses, you're ready to get started. Facebook will compare your data with theirs to help you find the customers you already know, for some targeted and relevant ad opportunities.
3 Simple Ways To Use Facebook Custom Audiences2:11
Learn some very basic techniques to using Facebook custom audiences, including retargeting website visitors who leave without making a purchase and encouraging your most loyal customers into referring a friend.
Using Facebook Lookalike Audiences1:35
Understand how you can find more people who look like your current customers, visitors to your website or Page fans. Using Lookalike audiences is a great way of uncovering brand new customers who share the same online behaviours as your existing customers.
How Banana Republic Used ‘Lookalike’ Audiences To Find More Customers1:58
Find out how Banana Republic received a nearly four times return on its ad spend than other display advertising channels by using 'lookalike' audiences.
Targeting Facebook Users By Life Events2:36
Life events offer Facebook users the opportunity to tell their story and share it with their friends. Life events also offer businesses the chance to target potential customers.

Remove Distractions0:38
Conversion - The #1 Goal Of Your Landing Page0:43
It's easy to become distracted with all the different elements that come into play when you start creating your landing page(s). Always remind yourself of the one key outcome that you're looking for.
Be Clear About The Action You Want Visitors To Take1:08
There's no quicker recipe for landing page failure, than when you try and get a potential customer to do more than one thing. Let's look at examples using a few established online marketing experts.
The Anatomy Of Your Landing Page1:20
Let's understand what the anatomy of a landing page means, and how it can have an impact on whether a potential customer decides to leave their personal details or exit without taking action.
The Importance Of Credibility2:09
A quick understanding of why 'credibility' matters both online and offline. What would happen if you were looking for advice on writing, would you ask me or Stephen King?
Ways To Show Credibility On Your Landing Page3:50
From media logos to accreditations and social followers, there are multiple ways to demonstrate to potential customers that you and your brand are worth trusting. Explore some of the different tactics that can be used to build trust when creating your landing page.
Using Directional Cues2:09
Discover the simple use of directional cues to gently encourage (persuade) someone to give up their personal details such as name, email address and phone number.
Why You Should Consider Offering A Video On Your Landing Page0:52
Learn how making a little extra effort can position you ahead of your competition.
Use An Effective Call To Action (CTA) Button2:53
Thinking about using the usual 'Submit' on your call to action button? Think again. In this lecture we'll explore why it's important to be creative with your call to action buttons and how it makes a difference when it comes to winning new customers or chasing people away from what you have to offer.

Carousel Ads For Selling Just One Product0:50
Some inspiration for using Carousel Ads, even if you have just one product available to sell.
Using Carousel Ads To Sell Seasonal Products0:50
See how retailer Bourbon & Boots use Carousel ads to sell their seasonal range.
Case Study: How Wayfair uses Facebook Carousel Ads3:04
A real life Facebook case study explaining how Wayfair used Facebook's Carousel Ads.
How King Boosted Candy Crush Using Carousel Ads3:03
When the social games company ran tests to understand the value of carousel ads for Candy Crush Soda Saga, it made a sweet discovery: the new format was significantly increasing game installs, at a lower cost.
Deezer - How The Music Service Rocks Carousel Ads4:02
The music streaming service teamed up with Marin Software on a series of carousel ads to encourage people to install its mobile app, cutting account signup costs by 50% and installation costs by 60%.
The Turkish Fashion Retailer Riding Carousel Ads To Success2:39
The Turkish fashion retailer tripled its return on investment by using carousel ads to showcase its amazing product range to exactly the right audience.

Requirements

Students do not need to download any software

Description

This course is designed to simplify the best practices of Lead Generation using Facebook Ads, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the art of Facebook ads & lead generation using proven, simple and effective techniques.

Discover the basics of Facebook advertising
Learn how to properly identify with your customers and avoid wasting money
Discover the tricks to creating a landing page that converts
Understand the different formats of Facebook Ad Targeting

Knowing how to create effective landing pages is an essential element of online lead generation.

In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant Facebook ads. We'll also examine the elements that make up a high converting landing page onlione. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies.

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook and convince them to leave you their personal details.

I designed this course to offer you an easy to follow, comprehensive guide to lead generation using Facebook ads. Lead generation and Facebook advertising are two topics that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.

Who this course is for:

This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation

Digital Marketing: Lead Generation Using Facebook Ads

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 9min

Understand Your Audience & Stay Relevant6 lectures • 10min

Some Basic Advice For Your Facebook Ads3 lectures • 5min

Copywriting For Facebook Ads4 lectures • 10min

Facebook Targeting Options8 lectures • 16min

Creating Your Landing Page9 lectures • 16min

Facebook Lead Ads8 lectures • 9min

Facebook Carousel Ads6 lectures • 14min

Requirements

Description

Who this course is for: