All in One Digital Marketing Fundamentals and Basics 2022

Explore how search engine optimization makes pages discoverable by crawlers, covering keyword research, on-page optimization, name tag and meta description, content quality, and fast, mobile-friendly design to boost Google rankings.

Discover how content marketing builds brand awareness and boosts site traffic, leads, and customers through blogs, articles, e-books, white papers, infographics, and video or audio content.

drive brand awareness and generate leads by promoting content across social media channels, scheduling posts, and connecting networks in HubSpot to manage messages in one place.

Learn pay per click strategies across Google, Facebook, and LinkedIn to reach a business audience with targeted ads and sponsored messages that drive website visitors, engagement, followers, and downloads.

Explore affiliate marketing as performance-based marketing that pays a fee for sales through affiliate links. Learn how influencers, content creators, and social media, including YouTube partner programs, power campaigns.

Automate repetitive marketing tasks with marketing automation software to send targeted emails, schedule social media posts, support lead nurturing workflows, generate leads and conversions, and monitor campaign performance.

Explore how email marketing communicates with audiences and sells content through blogs, newsletters, welcome emails, follow up emails, and customer nurturing.

Online pr uses blogs, websites, and media outreach to protect your reputation; engage reporters on Twitter, respond to feedback, and humanize your brand.

Explore sponsored content and subsidized content, where logos, sponsors, and influencers create and disclose posts for brands on social media. Formats include blogs, posts, and articles.

Learn how inbound marketing attracts customers online through valuable content across blogs, social media, webinars, and other channels, contrasting outbound tactics and measurable results.

Explore the benefits of inbound marketing, a non-invasive, educational approach that lets prospects engage via blog posts or webinars, is measurable, and grows with updated content toward qualified leads.

Explore the challenges of inbound marketing, including the need for continuous content updates, a holistic approach, and substantial effort to align content with evolving customer needs and drive conversions.

Discover how outbound marketing targets a broad audience through traditional ads such as billboards, direct mail, newspapers, and radio, and digital interruptions like email and online ads to drive sales.

Explore the benefits of outbound marketing, including building brand awareness, reaching people who haven’t heard of your services or products, and delivering instant results through traditional ads.

Explore the challenges of outbound marketing, including its generalized approach, high costs, difficulty measuring effectiveness, and the tendency for consumers to tune out, compared with inbound advertising.

Explore digital marketing fundamentals and basics, including affiliate marketing, search engine optimization, and email marketing, and explore other courses on digital marketing topics.