Digital marketing Full course in Urdu/Hindi

• Click on the second last icon on the right in the menu bar • Click on “privacy checkup” • Review who will view your posts; to change post privacy click on the button on the left side of the “post”. • Select between: ‘Friends’ ‘Public’ ‘Friends of Friends’ or ‘Friends Except....’ • To learn more click on ‘Learn More’ • Click ‘next’ • You haven’t logged in to an app at the moment so click ‘Next’ • Check privacy of your email and D.O.B in the same way as before; click on the buttons on the right and select one option from ‘friends’ ‘public’ or ‘friends of friends’ or ‘ONLY ME’ • To check more, click on ‘my about page’ below or ‘finish’ to end.

On your ‘homepage’, a text box will appear • With ‘what in your mind?’ • Start typing whatever you want to express/convey • Click on ‘POST’ to post • To attach a Photo/video to the text: a. Click on ‘Photo/Video’ beneath the text box b. Select photo from folder after pop-up appears, and click ‘open’ c. After the photo finishes uploading, click ‘POST’ • To tag your friends on the post: a. Click ‘Tag Friends’ b. Type name of your friend c. Select profile of your friend from drop down search result menu

Go to your Facebook page • Click on ‘See more’ from the menu list under the page name • Select ‘ABOUT’ • Edit General Information • Remember to save changes after you finish each of these steps • Edit Business information • Enter Contact Details • Enter info regarding products founding date etc. • Write ‘Our Story’ on the right hand column to let people know about the journey and inspiration for the business • Settings • Click on the ‘Settings’ button on the right hand side of your ‘Page Toolbar’ • Select the type of changes you would like to perform in the page settings for e.g.: General • Click on ‘General’ • Click on the concerned setting type from the list that appears for e.g.: Page visibility, Visitor Posts, Messages • Click or Select your option from the pop-up that appears • Click on ‘Save Changes’ after you have completed the desired changes.

Page visibility • Visitor post • Tagging ability • Other tagging this page • Country restrictions • Page restriction

Open Facebook page • Go to page settings • Select ‘page roles’ from the menu list on the left of the screen • To add a new role, scroll to ‘Assign a new page role’ • Type the name of the person to be assigned a role • Select the profile • Select the type of role by clicking the button right next to the text box • Click on ‘add’ to finalize • To change an existing role, scroll down further to ‘Existing page roles’ • Click ‘Edit’ on the right of the person you want to change role of • Select the type of role • Click ‘save’ to save the changes you made.

Facebook insights provide a lot of information for a digital marketer. The most important out of these perhaps I the figured is“reach”. What is reach? Reach is the number of people who have viewed your page or your post or your ad. Organic reach is the number of people who have viewed your page/post without the need for an ad. This figure is different from the number of your followers, this is because people may mention friends in comments on a post or someone may mention your page on their profile as well. Reach you get from paid advertisement is called paid reach.

1. Knowing the most important goal of organic reach methods 2. Learning techniques that improve organic reach Description: Improving organic reach is an important goal in the social media marketing industry. Organic reach can only be improved if the content is great and promotes sharing. Some tricks to use for better organic reach include: 1) Creating different types of content: educate, entertain, add value and promote 2) Creating content that does not get old with time will get everlasting shares 3) Targeting posts with respect to a specific audience: people share more if they relate more 4) Posting when the users are most active 5) Posting more links with interesting content 6) Including other pages in your posts 7) Using the perfect images 8) Sharing captivating videos 9) Using hashtags and tags 10) Promoting conversations between the followers.

Understanding the utility of using Paid Reach for your marketing campaign Description: Paid Reach Methods refers to the use of paid advertising to attract more people to your business page on social media. Paid reach is best if you want to reach out to a lot of people, want to target your efforts, guarantee visibility and use a cheap option compared to all other forms of advertising. Paid reach is somewhat bad sometimes as well as it shows an ad that people generally avoid, it requires a sophisticated strategy for it to be successful, and even if you do everything right, you may experience low conversion rates or bad customer leads. Paid reach is a useful tool that has its pros and cons and should be used with care.