Digital Marketing Fundamentals with Live Projects

Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.
Rating: 4.0 out of 5 (3,555 ratings)
79,221 students
Digital Marketing Fundamentals with Live Projects
Rating: 4.0 out of 5 (3,555 ratings)
79,265 students
Understand different channels of digital marketing.
Integrate components and channels of digital marketing in your overall marketing strategy.
Learn how to track and calculate return on investment.
Have the ability to create online marketing plans.

Requirements

  • Anyone who wants to know and understand digital marketing can take this course.
  • There are some places where the content may seem advanced, but you can skip those parts.
Description

This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..

The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.

Complete with formats and worksheets, that you can apply instantly.

Who this course is for:
  • Suitable for startups, entrepreneurs and in-house digital marketing teams
  • Very suitable for those who want to make their career in digital marketing
Course content
6 sections • 31 lectures • 3h 23m total length
  • Digital Marketing Overview
    00:56
  • Introduction To Digital Marketing
    11:45
  • Terms and Phrases in Digital Marketing
    8 pages
  • Assessment
    10 questions
  • Overview
    01:30
  • The Different Channels Of Digital Marketing
    00:26
  • Organic Search
    08:47
  • Social Media Marketing
    10:28
  • Paid Search
    09:23
  • Email Marketing
    04:48
  • Retargeting
    07:05
  • Case Study In Channel Selection 1
    12:35
  • Case Study In Channel Selection 2
    10:48
  • Assessment
    10 questions
  • Overview
    00:27
  • Components Of Digital Marketing
    01:39
  • Demographics
    03:06
  • Content
    13:28
  • Website
    14:34
  • Influencers
    06:30
  • Assessment
    7 questions
  • Overview
    00:50
  • Profiling Target Audience
    09:51
  • Profiling Competitors
    08:42
  • SWOT Analysis
    06:44
  • Creating Buyer Personas
    09:25
  • Assessment
    6 questions
  • Overview
    01:15
  • Creating A Digital Marketing Plan - Part A
    13:08
  • Creating A Digital Marketing Plan - Part B
    11:53
  • Template For Digital Marketing Plan
    4 pages
  • Defining Goals
    05:38
  • Monetizing Goals
    04:42
  • Calculating ROIs
    00:38
  • Assessment
    4 questions
  • Summary Of The Course
    00:52

Instructors
Vice President Training
Sangeeta Kumar
  • 4.2 Instructor Rating
  • 3,676 Reviews
  • 109,439 Students
  • 2 Courses

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.

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  • 4.2 Instructor Rating
  • 3,548 Reviews
  • 99,598 Students
  • 1 Course