Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Digital Marketing Foundation CDMA | CDMP Pathway Essentials
Rating: 4.4 out of 5(104 ratings)
12,558 students

Digital Marketing Foundation CDMA | CDMP Pathway Essentials

Upon successful completion, you will become a Certified Digital Marketing Associate | Digital Marketing Essentials!
Created byOMG - Mastermind, Kareem Mostafa
Last updated 5/2025
English

What you'll learn

  • Learn how to promote your brand or business online effectively
  • Develop a targeted marketing strategy that engages potential customers across the digital landscape.
  • Critical digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital m
  • How to build a successful online marketing campaign across channels: Search, social media, email, and display.
  • Build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful.
  • We'll equip you with the essential skills and strategies to navigate today's digital landscape.

Explore related topics

Course content

9 sections • 37 lectures • 1h 37m total length

  • Introduction2:53
  • The Building Blocks for Digital Marketing2:00
  • Marketing Funnels3:51
  • Buyer's Journey2:35

    Explore how the marketing funnel maps the buyer's journey from awareness to action, highlighting non-linear paths, agile iteration, and messaging decisions across digital marketing.

  • Creating a buyer journey map3:56

    Create a simple buyer journey map to align audience needs with funnel stages—awareness, interest, desire, action, loyalty—using a lean template in a spreadsheet to track activities, goals, and touchpoints.

Requirements

  • Access to a computer with an internet connection.

Description

This course covers the fundamentals, including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.

CDMA | Upon successful completion, you will become a Certified Digital Marketing Associate!


Discover how to effectively promote a brand or a business online and create a targeted marketing strategy that engages potential clients across the digital landscape. In the Digital Marketing Foundation | CDMP Pathway Essentials course, we articulate today's digital marketing methods—including how to build a successful digital marketing campaign across multiple channels: Search, social media, email, and display.


Understand how to build and connect with communities on social networks, the best techniques for paid media, and learn what makes a successful email marketing campaign. This course also covers critical digital marketing skills, like content marketing, marketing analytics, and customer engagement, and recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, We'll equip you with the essential skills and strategies to navigate today's digital landscape.


We hope you enjoy taking this course just as much as we enjoyed sharing it with you. We encourage you to continue exploring the digital marketing landscape.


Your next stop might be our Certified Digital Marketing Professional. You might also enjoy keeping up with the latest in marketing, and for that, we'd suggest watching Digital Marketing Trends so you can learn the newest tools and techniques marketers use to reach their customers.


We covered much material in this course, so feel free to revisit it from time to time and brush up on your skills as you explore the digital marketing world. Have fun and good luck.

Who this course is for:

  • Anyone interested in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.

Report abuse