Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Digital Marketing for Websites: Basics of SEO & Analytics
Rating: 4.4 out of 5(280 ratings)
16,823 students

Digital Marketing for Websites: Basics of SEO & Analytics

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics
Created byVisitor Analytics
Last updated 3/2021
English

What you'll learn

  • Find new ways to increase organic traffic: the basics of SEO
  • Learn the most important metrics describing your website performance
  • Learn how to make sense of user behavior data
  • Learn the most important metrics about Web Analytics, Behavioral Analytics and Content Writing for every website (Wix, Wordpress, etc.)

Course content

2 sections • 30 lectures • 1h 42m total length

  • 1.0 - Module 1 - SEO - Search Engine Optimization3:02
  • 1.1 - General SEO Principles5:22
  • 1.2.1 - Technical SEO - Load Speed5:31
  • 1.2.2 - Technical SEO - Website Responsiveness1:37
  • 1.2.3 - Technical SEO - Friendly URLs0:49
  • 1.2.4 - Technical SEO - HTTPS1:09
  • 1.2.5 - Google Search Console - Creating Search Console4:51

    Create and verify a Google search console account, choosing a URL prefix to track your site and verify ownership with the HTML tag in the head.

  • 1.2.6 - Google Search Console - Using Search Console7:12
  • 1.3 - Content Writing - Part 1 of 44:24
  • 1.3 - Content Writing - Part 2 of 44:19

    Identify topic keywords and prioritize long-tail phrases with solid search volume and lower difficulty, using Google Keyword Planner and the Magic Keyword Tool to leverage semantic context.

  • 1.3 - Content Writing - Part 3 of 46:15

    Learn how to tailor content length and tone for CEO audiences, balance readability with competitive depth, use headings and meta elements for SEO, and pair text with visuals.

  • 1.3 - Content Writing - Part 4 of 43:40
  • 1.4 - Online Authority8:43
  • 1.5 - User Interactions3:55
  • 1.6 - Outro to Module 11:21

    Explore the basics of seo, including ranking factors, keyword research, text structure, online authority, backlink research, and link building to deliver the best possible user experience.

Requirements

  • Web Server Basics
  • You should have beginner knowledge in creating and managing a simple website (even if just on a drag&drop builder)
  • NO technical background in statistics, analytics or digital marketing needed

Description

With the use of website builders, in 2020, anyone, even people with little to no experience, can create and publish a website in just a few hours. But this is NOT a course about building a website. Almost anybody can do that. This is about how you make your website successful and reach a broader audience.

There are over 1.7 billion websites online right now on the internet, and that number is growing fast. Standing out from that sort of competition is increasingly difficult. You may have something interesting to say or to offer, but it’s very likely that thousands of other websites from the same niche can claim the same thing.

In order to move ahead of the competition, you need to know how to

  1. increase your number of visitors/traffic

  2. gather data about your website & users

  3. interpret the collected data from the tools used

  4. make data based decisions that will turn your website into a visitors’ magnet and convert as many as possible into paying customers.

Our course offers all of these, using a hands-on approach, with video tutorials that actually show you how to use the best tools to reach your digital marketing goals. All of our communicated experience is tried and tested in the field. This is thanks to our work at Visitor Analytics, a company with highly relevant background in the field of website and user analytics.

In a first step, we will cover 2 main topics: SEO & website/user analytics. Since the time allocated for this course is limited, we will not go into the most in-depth details. We consider this to be a beginner’s course, the first step to online success. We will detail each section in future courses that will also offer certificates of completion.

Who this course is for:

  • SEO Starters, SEO Advance, Wix, WordPress
  • Entrepreneurs who manage their own website
  • Freelancers who manage their own website
  • Small/medium business owners or small/medium business teams that run a website
  • Beginner digital marketing professionals
  • Marketing students

Report abuse