Digital Marketing for Websites: Basics of SEO & Analytics

Name: Digital Marketing for Websites: Basics of SEO & Analytics
Rating: 4.4 (280 reviews)

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

Created byVisitor Analytics

Last updated 3/2021

English

English [Auto],

What you'll learn

Find new ways to increase organic traffic: the basics of SEO
Learn the most important metrics describing your website performance
Learn how to make sense of user behavior data
Learn the most important metrics about Web Analytics, Behavioral Analytics and Content Writing for every website (Wix, Wordpress, etc.)

Course content

2 sections • 30 lectures • 1h 42m total length

1.0 - Module 1 - SEO - Search Engine Optimization3:02
Learn the basics of search engine optimization and website analytics to attract more traffic, track performance, and improve digital marketing results for your site.
1.1 - General SEO Principles5:22
Learn seo basics to boost organic search visibility, aim for the first page top three, and leverage content quality alongside tools like Google Search Console and rank tracking tools.
1.2.1 - Technical SEO - Load Speed5:31
Improve site speed to boost seo by fixing slow loading, especially on mobile, using tools like gtmetrix, and optimize images, fonts, videos, and caching.
1.2.2 - Technical SEO - Website Responsiveness1:37
Ensure website responsiveness across devices and display sizes with consistent ux. Use Google's mobile-friendly test to verify indexability and fix issues like small fonts and crowded clickable elements.
1.2.3 - Technical SEO - Friendly URLs0:49
Friendly URLs help users and search engine bots understand page content. When URLs follow a logical, hierarchical structure, search engines index the page properly.
1.2.4 - Technical SEO - HTTPS1:09
Learn how https and ssl encryption protect visitor data, how to recognize insecure http addresses, and how to obtain, install, and renew an ssl certificate.
1.2.5 - Google Search Console - Creating Search Console4:51
Create and verify a Google search console account, choosing a URL prefix to track your site and verify ownership with the HTML tag in the head.
1.2.6 - Google Search Console - Using Search Console7:12
Submit your sitemap to Google Search Console and inspect new content to request indexing. Track impressions, clicks, errors, and redirects to optimize health, fix broken links, and preserve original content.
1.3 - Content Writing - Part 1 of 44:24
Plan and research seo content to deliver useful, comprehensive information that improves rankings. Tailor topic, language, and tone to a defined audience, and consider multilingual options and audience analytics.
1.3 - Content Writing - Part 2 of 44:19
Identify topic keywords and prioritize long-tail phrases with solid search volume and lower difficulty, using Google Keyword Planner and the Magic Keyword Tool to leverage semantic context.
1.3 - Content Writing - Part 3 of 46:15
Learn how to tailor content length and tone for CEO audiences, balance readability with competitive depth, use headings and meta elements for SEO, and pair text with visuals.
1.3 - Content Writing - Part 4 of 43:40
Learn to use keywords naturally, avoid stuffing, and optimize keyword density. Place terms in titles, headings, metadata, and URLs, then track performance with analytics, search console, and rank tracking.
1.4 - Online Authority8:43
Grow online authority by earning backlinks from trusted domains and refining your link building strategy. Study competitors' backlinks with tools, focus on referring domains, and avoid manipulative or nofollow pitfalls.
1.5 - User Interactions3:55
Learn how user interactions affect rankings and content relevance through click-through rates and post-click behavior, and optimize titles, meta descriptions, and landing pages for a fast, intuitive user experience.
1.6 - Outro to Module 11:21
Explore the basics of seo, including ranking factors, keyword research, text structure, online authority, backlink research, and link building to deliver the best possible user experience.

2.0 - Module 2 - Website & User Analytics1:15
Explore website analytics to optimize seo and user experience by selecting privacy-conscious tracking tools, monitoring key metrics, and analyzing advanced user behavior insights.
2.1 - Choosing the right tool3:51
Choose Visitor Analytics, a privacy-friendly analytics tool that simplifies complex data and offers traffic stats, user behavior insights, and easy integrations with WordPress, Whibley, Squarespace, and Shopify.
2.2.1 - Metrics - Visitors, Page Views and Unique Visitors2:24
Learn core web analytics metrics: visitors, unique visitors, and page views, and how time frames and previous period comparisons reveal traffic trends on your dashboard.
2.2.2 - Metrics - Bounce Rate1:28
Analyze bounce rate and session duration to understand why visitors leave after viewing only one page and how to encourage navigation, noting exceptions for single-page sites.
2.2.3 - Metrics - Conversions1:27
Define conversions by selecting a conversion page, like a checkout or signing page, configure it in website settings, and track visits as conversions in overview to measure return on investment.
2.2.4 - Metrics - Visitor Locations1:22
Explore how to view visitors by location with country maps and latest visitors tables. Note privacy limits on exact addresses and approximate locations like the United States and Munich.
2.2.5 - Metrics - Referral Traffic1:03
Explore referral traffic metrics, identify top referrers from search engines, and learn to boost visits by partnerships and placing relevant content on other sites.
2.2.6 - Metrics - UTM Campaigns5:19
Discover how UTM parameters tag links to analyze referral traffic, create unique urls for each channel, and read campaign reports to measure source, medium, and campaign performance.
2.2.7 - Metrics - Devices1:05
Analyze user metrics by operating systems, browser resolutions, and devices to fingerprint unique visitors. Prioritize mobile-friendly content and optimize for Safari and Chrome when most users are on mobile.
2.2.8 - Metrics - Timelines and Traffic Charts1:21
Learn to read visitor analytics, track timelines of visits per hour, per day, and per month, and identify peak days and times to post content across time zones.
2.3.1 - Intro to User Behaviour0:58
Analyze user behavior insights to complement metrics, using session recordings, maps, and conversion files to reveal why users bounce and how they interact with your site.
2.3.2 - User Behavior - Session Recordings4:22
Discover how session recordings reveal user obstacles on landing pages, guiding rapid changes to boost conversions. Learn to set up, filter, and analyze recordings to reduce drop-offs.
2.3.3 - User Behavior - Heatmaps4:52
Explore heat maps to visualize user behavior from session recordings as click and scroll maps, reveal website hotspots through color intensity, and guide design adjustments.
2.3.4 - User Behavior - Conversion Funnels8:07
Master conversion funnels to map user paths from homepage to checkout, identify drop-offs, and boost sales. Set up funnels, track steps, compare variations, and optimize with session recordings.
2.4 - Final Words1:28
Conclude the beginner's introduction to Asulin Analytics by identifying website pain points and fixing them to deliver the best user experience, with future courses offering deeper SEO and analytics.

Requirements

Web Server Basics
You should have beginner knowledge in creating and managing a simple website (even if just on a drag&drop builder)
NO technical background in statistics, analytics or digital marketing needed

Description

With the use of website builders, in 2020, anyone, even people with little to no experience, can create and publish a website in just a few hours. But this is NOT a course about building a website. Almost anybody can do that. This is about how you make your website successful and reach a broader audience.

There are over 1.7 billion websites online right now on the internet, and that number is growing fast. Standing out from that sort of competition is increasingly difficult. You may have something interesting to say or to offer, but it’s very likely that thousands of other websites from the same niche can claim the same thing.

In order to move ahead of the competition, you need to know how to

increase your number of visitors/traffic
gather data about your website & users
interpret the collected data from the tools used
make data based decisions that will turn your website into a visitors’ magnet and convert as many as possible into paying customers.

Our course offers all of these, using a hands-on approach, with video tutorials that actually show you how to use the best tools to reach your digital marketing goals. All of our communicated experience is tried and tested in the field. This is thanks to our work at Visitor Analytics, a company with highly relevant background in the field of website and user analytics.

In a first step, we will cover 2 main topics: SEO & website/user analytics. Since the time allocated for this course is limited, we will not go into the most in-depth details. We consider this to be a beginner’s course, the first step to online success. We will detail each section in future courses that will also offer certificates of completion.

Who this course is for:

SEO Starters, SEO Advance, Wix, WordPress
Entrepreneurs who manage their own website
Freelancers who manage their own website
Small/medium business owners or small/medium business teams that run a website
Beginner digital marketing professionals
Marketing students

Digital Marketing for Websites: Basics of SEO & Analytics

What you'll learn

Explore related topics

Course content

SEO - Search Engine Optimization15 lectures • 1hr 2min

2.0 - Module 2 - Website & User Analytics15 lectures • 40min

Requirements

Description

Who this course is for: