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30-Day Money-Back Guarantee
Marketing Digital Marketing

Digital Marketing for Counsellors & Psychotherapists

Get more therapy clients using Google, Facebook, Eventbrite and WordPress
Rating: 3.7 out of 53.7 (6 ratings)
1,880 students
Created by Chris Worfolk
Last updated 8/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Build a simple website
  • Understand and use Google My Business
  • Setup and run Google ads
  • Create a Facebook page
  • Run Facebook adverts
  • Analyse your website visitors with Google Analytics
  • Sell tickets with Eventbrite

Requirements

  • No experience in digital marketing is required
  • Some knowledge of marketing fundamentals is helpful, but not required

Description

Are you a therapist, counsellor or wellbeing practitioner? Do you want to learn the fundamentals of digital marketing so that you can get more clients?

Maybe you get all of your clients through referrals and think digital marketing won't work. That's true if you do it the old way. In this course, I'll show you how to systematically build up trust with a digital audience to bring them knocking on your door.

I'll take you step-by-step through the process of building a website, using Google My Business, setting up Google Ads, creating Facebook pages, running Facebook ads, promoting events with Eventbrite and more.

You'll watch my screen as I create a digital marketing campaign for Courthouse Street Therapy. This course isn't a dull academic lecture: you'll see exactly how and what I press so that you can do it for your practice.

I'll also take you inside the campaigns we've run at my practice, Leeds Anxiety Clinic, so that you can see the tricks and secrets that get us all of our clients.

Why wait? Click the "Buy Now" button to get started now.

We're sure you will love the course. But in case you don't, it comes with a 30-day money back guarantee. Try it at no risk to you.

Who this course is for:

  • Therapists, counsellors and wellbeing practioners
  • Anyone working in a related profession
  • Those looking to get new clients from digital marketing
  • This course is focused on marketing and not ecommerce

Course content

11 sections • 57 lectures • 3h 5m total length

  • Preview03:03
  • How to get help
    00:34

  • Preview03:03
  • Trust markers
    04:25
  • Preview07:51
  • Preview03:16
  • Preview07:16
  • Custom domain names
    04:56
  • Getting a pro job done
    02:09

  • Why list on Google?
    02:01
  • Registering with Google My Business
    03:17
  • Exploring Google My Business
    03:49
  • Preview01:44

  • Why use Google Ads?
    03:43
  • Registering with Google Ads
    00:55
  • Using Keyword Planner
    03:44
  • What keywords should I bid on?
    04:27
  • Google Ads structure
    01:59
  • Creating a campaign
    03:31
  • Creating ad groups
    01:58
  • Creating ads
    03:38
  • Writing good sales copy
    12:17
  • Keyword matching explained
    03:30
  • Enabling auto-tagging
    00:56
  • Adding a call link
    01:34
  • Adding site links
    02:52
  • Viewing your Google ads
    00:45
  • How much should I bid?
    04:42

  • Why be on Facebook?
    03:37
  • Creating a business account
    01:58
  • Creating a Facebook page
    02:25
  • Customising your Facebook page
    05:31
  • Facebook page templates
    01:46
  • Facebook Messenger options
    02:17
  • Inviting friends to like your page
    01:25
  • Creating a post
    02:26

  • Preview05:33
  • Viral posts case study 1
    03:03
  • Viral posts case study 2
    01:48
  • Trust building case study
    02:57

  • Why use Facebook ads?
    01:54
  • Boosting a post
    03:39
  • Facebook ads structure
    00:59
  • Types of Facebook ads
    03:04
  • Creating a Facebook ad
    09:08

  • What is Google Analytics?
    01:11
  • Tour of Google Analytics
    03:44
  • Setting up Google Analytics
    01:47
  • Installing Google Analytics in WordPress
    02:29

  • Why use Eventbrite?
    03:58
  • Registering with Eventbrite
    01:04
  • Creating an event
    05:19
  • Selling tickets
    02:00
  • Public talk case study
    04:24

  • Conclusion
    02:14
  • What about online bookings?
    05:26

Instructor

Chris Worfolk
Psychologist and software consultant
Chris Worfolk
  • 4.4 Instructor Rating
  • 1,809 Reviews
  • 35,556 Students
  • 38 Courses

Chris Worfolk is a psychologist and software consultant. He is the author of nine books and has taught over 15,000 students on Udemy. He specialises in software, career coaching, mental health and resilience.

Chris is the founder of mental health charity Anxiety Leeds and co-founder of the Leeds Anxiety Clinic. He is the author of Do More, Worry Less: Small Steps To Reduce Your Anxiety. He has a degree in psychology from Leeds Beckett University.

Previously, he has spent over ten years working in the IT industry helping companies including Sky, Asda, Capita and the NHS improve the digital products. He is the author of numerous books including How to Exit VIM and the IT Contracting Master Class. He has a degree in computing from the University of Leeds.

In his spare time he is an ironman triathlete, ultramarathon runner, competitive public speaker. He lives in Leeds with his wife and daughter.

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