Digital Marketing for Small and Medium Sized Businesses
- 3 hours on-demand video
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Understand the key factors that could be affecting their website
- Take remedial actions to quick fix any issues with their site
- Understand the importance of landing pages and split testing
- Learn about email marketing and what autoresponders do
- Basic IT Skills
Stop! Before you spend any more money on advertising or paid services to improve your website make sure you have the foundations laid.
This course is for all business owners that want to make sure their website is working as best it can in terms of attracting new prospects and converting those prospects into customers. Don't get bogged down in fancy stuff, there are key factors that you should be checking (and implementing) to make sure your website meets the key criteria that search engines now look for.
This is not a course that tries to go off and sell you other services/products. They key here is virtually all the checks/tasks/tools are free. Your investment is time and everything is easy to implement as the course walks you through everything.
It doesn't matter if you business is service based or product based, you need to make everything is setup correctly.
Of course as a business owner time is precious, so we also cover automation and how tools are available that can save you time, if, like many business owners you are having to juggle 101 things.
Even if you have an established website it maybe that new factors in 2016 have come into play which you have not yet implemented.
- Anyone running a website to promote their full-time/part-time business
- Anyone looking to start a website and build a business around it
You have a domain right? NO??? Then you need a domain before anything else!
You may already have webhosting, even if you do its worth understanding the different types available to you. If you are yet to setup your website then you can get started the right way.
Hopefully your webhost supports installing wordpress via cpanel, if they do then do this!
Before we go through each of the steps to analyse your existing site lets look at what we will be doing.
Note that we are using free tools for all of the analysis steps, you can either set aside time to do everything en masse or schedule some time out of your to tackle each one. Not all will apply, you might find that the analysis reveals that your site is already in good shape and that is fine.
The key thing is before looking to do anything else make sure you at least check these key factors.
If you are running a wordpress site then alot of what we need can be obtained via wordpress plug-ins.
Schema markup is relatively new and chances are you are not currently using it.
What is it? Its basically 'rich' data that makes it easier for search engines to understand and interpret the information on your web pages more effectively. It means that users get more relevant results when searching. We all know that Google is big on relevance so it goes without saying that schema markup is currently, and will become, very important for ranking.
In this section we will look at some automation tools to save you time in your business.
IFTTT (If this then that) is an awesome free tool for syndicating content. It works off of 'triggers', if something happens then do something. So for example; when you post a video to your youtube channel then post a link to the video on your facebook page. This is called a 'recipe' and you can have multiple recipes all running and working for you!
You can opt for paid tools like aweber and getreponse but if you are starting out then mailchimp has similar features and is free. Here we look at getting it.