
Define a clear marketing strategy by setting objectives, identifying your target audience and branding, and planning acquisition and retention tactics across traditional and digital channels, with measurement and adaptation.
Prepare by gathering ideas and materials, staying organized, and sourcing simple, effective restaurant website designs, then collect essential content—location, hours, contact info, parking, reservations, and social links—and map major pages.
Emphasize mobile presence to influence dining decisions, as 83% rely on phones to decide where to dine, 67% read about restaurants online, and 35% order via mobile.
learn to build an email list, choose a provider, and design responsive templates for newsletters or deals; emphasize trust, context, engaging subject lines, and calls to action to boost conversions.
Master restaurant SMS marketing by leveraging keywords, campaigns, auto responders, segments, and disclaimers to build opt-in audiences and run coupons, limited offers, weekly specials, and polls with compliant guidelines.
Optimize your restaurant's Instagram profile as your home page by presenting your bio, brand tagline, and profile picture to drive traffic to your website with a single link.
Learn Twitter advertising with promoted tweets and Twitter ads to boost reach and engagement. See how paid content complements organic strategies for broader exposure.
Explore pins and boards to post your menu and curate recipes, cocktail recipes, wine pairings, and restaurant design, while using private messages, visual search, instant ideas, and search filters.
Market on Pinterest by distributing content, building a community, educating customers, and boosting online sales with rich pins, keywords, categories, images or videos, and sharing on other networks.
Explore essential Snapchat terminology and features like snaps, stories, custom stories, snap streaks, filters, lenses, Snap Map, Discover, Spotlight, Snap Codes, chat, memories, location-based content, and restaurant bookings.
Harness word of mouth and online reviews from sites like Zagat, TripAdvisor, Google, Yelp, and Facebook to build relationships, manage positive praise, and address negative feedback professionally.
Learn how to claim and manage your TripAdvisor listing, upload photos, update details, respond to reviews, and drive bookings with menu, reservation links, map, and premium ads.
Summarize digital marketing tactics, including websites, email, SMS, social media, reviews, deals, loyalty programs, and integrate them with traditional tactics through awareness, desire, interest, and action to shape a plan.
Digital marketing has become essential for bars, cafés, and restaurants that want to stand out in a competitive and fast-moving industry. Whether you're preparing to open your doors or looking to grow an existing venue, having a clear and effective marketing strategy—both online and offline—is key to attracting customers and building long-term loyalty.
While many hospitality owners are familiar with traditional marketing, the digital landscape introduces a whole new set of tools, platforms, and opportunities. From websites and email campaigns to social media, review platforms, and search marketing, the number of channels available can feel overwhelming. On top of that, trends and consumer behaviors are constantly evolving, making it difficult to know where to focus your efforts.
That’s where this course comes in. In just two hours, you’ll gain a practical, step-by-step blueprint for digital marketing tailored specifically to the hospitality industry. By the end of the course, you’ll understand the full online marketing landscape, learn how modern customers discover and choose venues, and develop a strategy that complements your offline efforts.
We’ll guide you through key channels including websites, mobile optimisation, email and SMS marketing, social media, review sites, search marketing, and loyalty programs. You’ll leave with a clear marketing plan and the confidence to execute it effectively.
Best of all, the course comes with a 30-day money-back guarantee, so you can get started risk-free and begin attracting more customers right away.