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Digital Marketing 3.0: Retargeting (Focus On Real Estate)
10 students

Digital Marketing 3.0: Retargeting (Focus On Real Estate)

Why the 'gold' is in retargeting and how to transform cold into warm and hot audiences who eventually will buy from you
Created byJochen Siepmann
Last updated 2/2025
English

What you'll learn

  • How to get audiences who interacted with you before, but did not submit their contact details to get action
  • Why the 'gold' is in retargeting and remarketing
  • How to transform 'cold' into 'warm' and subsequently 'hot' audiences who eventually will buy from you

Course content

7 sections • 21 lectures • 2h 22m total length

  • Introduction1:46

    Welcome to my course. This is the first step to improve your digital marketing skills and become more successful (i.e. potentially earn more commissions) as a real estate agent or marketing/sales person. Now more than ever before it is important to go with the times and ride the digital trend. And Funnels are the next big thing, especially if you are not tech savvy, FB and Google Ads are evergreens (but more relevant than ever before), but the real 'gold' is in retargeting and remarketing, which you will be learning in this course. Don't worry if some of the screens/user interface pages might have changed a bit, the basic functionality is still there.

  • Retargeting Learning Objectives1:28

    Learn why retargeting is so important, how to retarget audiences in FB and Google, show them your ads so that they will give you their contact details

  • Remarketing Learning Objectives1:46

    Once you have received a prospect's contact details and hence turned him/her into a lead, it is important to continuously follow up for long-term results

Requirements

  • Speak and understand English
  • Marketing/Selling real estate/property
  • Have a Facebook account

Description

How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of Digital Marketing In Order To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What 'Digital Marketing 3.0' Is All About. While targeting prospects through funnels, FB and Google targeting through ads can be lucrative (as taught in my courses on those subjects), the real 'gold' is in retargeting and remarketing.

Why? Because the prospects you are targeting in re-targeting have interacted and heard of you before, they are not 'cold' any more, but already 'warm' prospects. They are much more likely to give you their contact details at that time. And once you have them, if you are lucky you can make a sale right away. But more often than not, it is only after a number of interactions and a few weeks or months later that they actually buy a property from you. So it is important to have the right follow up strategy. How to do that is what you will learn in this course.

How to set up your retargeting campaigns in FB and Google, what to say (write), how to contact them, following up short-term and long-term and consumer psychology is all part of this course, which is the last part of the 'Digital Marketing 3.0' programme.

Sign up now and get going right now.

To Your Success!

Jochen Siepmann (The Online Agent)

Who this course is for:

  • Real Estate Agents / Property Agents
  • Real Estate/Property Marketing people
  • Real Estate/Property Sales people

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