Digital Marketing 3.0: Google PPC Ads (Focus On Real Estate)

Lay the foundation to enable you to place Google PPC ads. Learn how to set up a new Ad Account, Campaigns, Ad Groups, Keywords and Extensions and of course Ads, plus how to set up and track the metrics you will need to track your success

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Learn how to set up a new Google Ads account (you can have as many as you like, for different purposes)

Learn how to find your way around Google Ads in the different menus

Find out what is the hierarchical structure of Google Ads accounts

You can only manage what you can measure. Learn how to measure and manage your critical numbers like e.g. CTR (click through rate), CPC (cost per click) and other important metrics

How to set up conversion events and the remarketing tag in Google for enhanced tracking and remarketing

Further sharpen your craft with additional tools for Google, Google Search Console (a.k.a. “Webmaster Tools”), Google Analytics and the Keywords Everywhere tool

Learn about Ad types, Audiences, Placements, Account Settings and Locations and which ones are right for you

Learn which different types of campaigns and ads Google offers and which of those you should choose

Discover how to select the right audiences who are more likely to respond to your ad

Discover how you can place your ads on many different relevant websites, including potentially some major property portals

How to set up your Google Ad account correctly

Find out which geographic location(s) you should target and how to set them up

Which demographics are most suitable to be targeted by your ads

Learn how to create effective search, display and video campaigns, which bidding strategy to use and how to optimize your campaigns

Discover how to find people with intent who are looking for something that you have to offer

Discover how you can place your ads on many different relevant websites, including potentially some major property portals

Video campaigns are cheap and effective as many people are visual and respond to video better

Find out which bidding strategies Google offers and which of them you should use

How to optimize your campaigns so that you get the best results for the least amount of ad spend

Should you run your ads all the time (24x7) or when are the most effective timings?

Choosing the right settings for your campaigns

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types.

Learn which match types to use and how to choose positive and negative keywords

Discover which match types (of keywords) Google offers and which one you should choose.

(Note: Broad Match Modified has been discontinued)

Sometimes certain keywords that are similar to the ones you are marketing should NOT trigger your ad (else you are wasting money), with negative keywords you can exclude those

How to group and organize your keywords for better performance

Want to add additional keywords, but can't think of which ones? Let Google help you

Learn about Ad types, Ad ranking, Improving Quality Score, How to write Laser-targeted specific ads and Extensions and how to Access Your Leads In Google Ads

Discover which ad types Google offers and which ones you should choose

What is Ad Ranking and how is it relevant and important to you?

What is Quality Score and why you need to pay close attention to it and improve it so you pay less and your ad ranks higher

Prepare to write your laster-targeted specific ads

Get your Laser-targeted Specific Ads done

Advanced and more 'clever' ads: dynamic and responsive search ads

Increase the size of your ads on the screen and allow users to go directly to the most important parts of your offer via extensions

To get the fruit of your hard work, find out how to access your new leads from/in Google Ads

Which specific ad groups, keywords and ads work better for real estate (property) project marketing

Additions, changes and deletions from Adwords by Google

What is Artificial Intelligence (AI) and how it can be used in Digital (Real Estate) Marketing

Live Demo (recorded) on how to use ChatGPT for Google PPC Ads

Trends in Marketing with AI in 2025

A quick summary about Google PPC Ads