Digital Marketing Strategy For Managers & Entrepreneurs
What you'll learn
- Learn all digital marketing concepts to create a digital marketing strategy
- Define SMART goals for your digital marketing strategy and understand your role in their success
- The importance of choosing and measuring actionable metrics, not vanity metrics that just feel good
- Manage the interplay between brand, product and campaigns in your organisation
- How to manage a digital marketing agency; procurement, project management & communication
- Understand your customers in the context of your planned digital marketing strategy
- Set time based goals that are not too aspirational but create energy and motivation
- The right metrics for your digital marketing will get people taking the right action to make progress
- Develop personas for your typical customers so you can understand needs, wants, behaviour and life stages
- Learn Facebook organic results, sponsored ads, and Facebook pages, videos and marketplace
- The main benefits of using LinkedIn as a digital marketing tool for businesses; thought leadership, brand awareness, lead generation
- How to achieve thought leadership for your organisation using LinkedIn for digital marketing
- Cultivate your LinkedIn network with highly targeted search that develops quality leads
- Build brand awareness with LinkedIn pages that your employees can follow & help promote; see examples
- How to run coaching and interview webinars to drive YouTube audience growth
- How YouTube livestream can help drive digital marketing success for your business
- Introduction to tools for broadcasting and hosting YouTube livestream webinars
Requirements
- No requirements for taking this course. Each platform will start from the basics and explain each concept.
Description
"The concepts and explanations are very interesting. I was primarily interested in Instagram and now I have a good understanding as to how to really make Instagram work for me." - Bitto
"Yes - this is absolutely what I've been looking for in my business - clear explanation of the platforms and how to begin. Thank you Salil and Peter." - Janet A.
"This course was very insightful and informative. I am happy that I invested my time and money in the right place. Especially, Salil made seemingly complicated terms easy to learn. Thank you." - Roshni K.
"This is a great course. As an entrepreneur there are so many things to manage and setting up the basics can get too much for us but this course is crisp and explains exactly what I need to know. Very good, helpful, and insightful course. This course is a good guide for marketing tools." - Krittika A.
Need - A course for Managers, Business Owners & Entrepreneurs who want a complete understanding of how digital marketing works an overall strategy for each online platform.
Value - This course will give complete insight into each digital marketing platform that will enable managers to devise, execute and analyze their digital marketing strategies.
Features - The course has summary lectures, the secrets to success on each platform to enable quick learning and understanding of all concepts. The course also features assignments, quizzes, and workbooks to change the learning experience and improve retention of key concepts.
This course will truly revolutionize the way you look at Digital Marketing. It will simplify and demystify each platform and give you exactly the knowledge you need to start executing strategies for growth.
The course does not include how-to, primarily how to create a Facebook page or how to schedule an ad campaign. This course will instead explain to you how to leverage a Facebook Page, how to analyze ad campaign performance, the power of Google Search Console and Facebook Pixel.
Popular Reviews -
"An excellent course. Valuable contents, well-organised, and clearly communicated. Assignment activities, check points & final test support application, review & retention of material. Salil Dhawan, the facilitator, is clearly an expert who enjoys sharing his knowledge & experience for the benefit of learners. He does so with a human touch that creates interest & trust. From a learning programme design perspective, too, this course gets top ratings. If you're interested in sales, this is the course to take. I look forward to my next course with Salil."
- Keith Edward Bailey
Your search for a complete to the point practical Digital Marketing Course ends right here.
Thank You
Salil Dhawan, Peter Alkema
Who this course is for:
- This course is for anyone who wants an overview of the most popular topics in Digital Marketing
Instructors
- 4.5 Instructor Rating
- 642 Reviews
- 20,085 Students
- 12 Courses
Salil Dhawan is a serial entrepreneur who has started, grown and automated over 7 businesses including a manufacturing business that supplies to an Amazon seller business that has increased distribution by being in wholesale business as well as 3 wholly-owned retail locations.
He has also used his knowledge from Business School at Boston University along with his experience in Business to start a Coaching as well as Consulting Business so that he can help entrepreneurs through his own learnings and experience.
His motivation to create courses as well as start coaching came from a feeling of lack of support he felt in his journey at times. The feeling changed when he met his mentor who supported him and gave him strength throughout his journey. To emulate the fulfillment his mentor received by helping entrepreneurs, he has started the same journey.
He looks forward to helping everyone achieve their potential and have a great sales career, business and life.
- 4.4 Instructor Rating
- 13,021 Reviews
- 73,305 Students
- 68 Courses
In my courses you learn practical skills: "I feel like I am in a real classroom." - Kira Minehart
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema". Or Tulongeni Shilunga: "This is exactly the jump-start I needed. Very clear and concise"
I also help lead digital transformation at FirstRand, the biggest financial services group in Africa. I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School.
I've taught over 17,000 students about business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies.
Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..."
Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"