Digital Marketing Strategy For Managers & Entrepreneurs

Explore Google sponsored results and how relevance drives ad placement, then choose the right ad type: text, display, shopping, video, app, or map, to reach your audience.

Track your Google organic performance with Google Search Console, monitoring impressions, clicks, and keyword rankings across regions. Use the tool to optimize titles and metadata and hold marketers accountable.

Track Google Ads performance by analyzing impressions, clicks, CTR, and conversions, and integrate Google Analytics to measure revenue and profitability.

Explore how Google ranks pages by meaning of the query, relevance, content quality and authority, plus usability, speed, compatibility, context, and regional language settings for targeted results.

Define smart digital marketing goals by setting specific, measurable, achievable, relevant, and time-based targets aligned with business objectives; focus on actionable metrics across SEO, social, ads, content, and email.

Learn to define digital marketing goals using the right metrics, distinguish vanity from actionable metrics, and track progress with a focused, action-driven measurement approach in the Lean Startup framework.

Identify customers through segmentation and personas to shape an outside-in digital marketing strategy. Research with focus groups to align messaging, SEO, lead generation, and campaigns with their needs.

Explore how brand, product, and service dynamics shape campaigns within a coordinated digital marketing strategy, guiding cross-team collaboration and policy alignment across brands and products.

Navigate procurement and contract processes to onboard a digital marketing agency. Coordinate cross-team work, set smart goals, and conduct regular meetings to reduce miscommunication and delays, maximizing agency value.

Explore the Facebook News Feed and its four components: organic content, sponsored content, suggested content, and advertisements, and learn to maximize them with stories and videos for free traffic.

Explore the diverse placements of Facebook ads and learn to select the right ad type for your product, from news feed to marketplace, video feeds, stories, Messenger, and Instagram Explore.

Discover how to use Facebook Watch, groups, pages, and marketplace to grow brand reach beyond the Newsfeed. Actively engage in groups and maintain pages to drive organic traffic and sales.

Install Facebook Pixel to track website visitors, measure ad performance, and optimize campaigns with retargeting and lookalike audiences.

Choose the right Facebook ad type and sharpen targeting by demographics and interests to boost response. Leverage Facebook Pixel, Pages, Groups, Messenger, Instagram, Marketplace to drive traffic and conversions.

Discover how Instagram's algorithm ranks posts by the likelihood of user engagement and craft content with clear calls to action to boost reach, growth, and business traffic.

Tap into the Instagram algorithm by creating engaging content, using relevant hashtags, and producing short vertical videos with reels and stories to boost engagement, reach, and location tagging.

Learn how LinkedIn boosts business by building thought leadership, generating leads, driving website traffic, and increasing brand awareness, and develop a strategy that combines these benefits.

Decide topics to establish thought leadership on LinkedIn as part of your digital marketing strategy, then enlist credible colleagues to write articles with a call to action to a subscription.

Learn to generate leads and drive website traffic on LinkedIn by building a trusted network, using value-first messaging, and leveraging groups, recommendations, and sponsored content to convert prospects.

Learn to build brand awareness on LinkedIn as part of a digital marketing strategy by creating a consistent company page, growing followers, and using employee advocacy.

Celebrate reaching the halfway mark in the digital marketing strategy for managers & entrepreneurs course and keep learning to grow, unlocking ongoing momentum toward the next milestone.

Learn how the Amazon algorithm ranks products by relevance and purchase likelihood, using reviews, ratings, conversion, delivery metrics, stock, and price discounts.

Master Amazon success by delivering high-conversion products with strong ratings, maximizing roi, and creating a win-win relationship that earns commissions while boosting sales.

Create a complete Amazon product page with crisp images, a keyword-rich title, and thorough bullet points. Optimize stock, pricing, brand store, and targeted ads to boost visibility and sales.

Understand the concept of YouTube and its ad-driven model that rewards longer watch time, and create engaging content that attracts clicks, holds attention, and drives views, traffic, and sales.

Discover how to succeed on YouTube with organic strategies that attract clicks, create engaging thumbnails, hold viewer attention, and leverage the YouTube algorithm and targeted ads.

Explore live webinars as a core digital marketing tool, using coaching and interview formats on YouTube to engage audiences and move them through awareness to action.

Explore webinar setup with StreamYard, compare free and paid options, and learn to broadcast to YouTube, Facebook, or LinkedIn from a browser-based workflow.

Celebrate reaching 75 percent of the course and keep learning to grow your digital marketing skills; share feedback in the review or via direct message Q&A for ongoing support.

Drive traffic to your physical store by optimizing Google Maps listings with relevant keywords and encouraging reviews, while leveraging geo-targeted Facebook ads, Instagram location tags, and local deals on Groupon.