Digital Marketing Strategy For Managers & Entrepreneurs

Explore Google sponsored results and how relevance drives ad placement, then choose the right ad type: text, display, shopping, video, app, or map, to reach your audience.

Track Google Ads performance by analyzing impressions, clicks, CTR, and conversions, and integrate Google Analytics to measure revenue and profitability.

Explore how Google ranks pages by meaning of the query, relevance, content quality and authority, plus usability, speed, compatibility, context, and regional language settings for targeted results.

Define smart digital marketing goals by setting specific, measurable, achievable, relevant, and time-based targets aligned with business objectives; focus on actionable metrics across SEO, social, ads, content, and email.

Learn to define digital marketing goals using the right metrics, distinguish vanity from actionable metrics, and track progress with a focused, action-driven measurement approach in the Lean Startup framework.

Explore how brand, product, and service dynamics shape campaigns within a coordinated digital marketing strategy, guiding cross-team collaboration and policy alignment across brands and products.

Navigate procurement and contract processes to onboard a digital marketing agency. Coordinate cross-team work, set smart goals, and conduct regular meetings to reduce miscommunication and delays, maximizing agency value.

Explore the Facebook News Feed and its four components: organic content, sponsored content, suggested content, and advertisements, and learn to maximize them with stories and videos for free traffic.

Explore the diverse placements of Facebook ads and learn to select the right ad type for your product, from news feed to marketplace, video feeds, stories, Messenger, and Instagram Explore.

Discover how to use Facebook Watch, groups, pages, and marketplace to grow brand reach beyond the Newsfeed. Actively engage in groups and maintain pages to drive organic traffic and sales.

Choose the right Facebook ad type and sharpen targeting by demographics and interests to boost response. Leverage Facebook Pixel, Pages, Groups, Messenger, Instagram, Marketplace to drive traffic and conversions.

Tap into the Instagram algorithm by creating engaging content, using relevant hashtags, and producing short vertical videos with reels and stories to boost engagement, reach, and location tagging.

Learn how LinkedIn boosts business by building thought leadership, generating leads, driving website traffic, and increasing brand awareness, and develop a strategy that combines these benefits.

Learn to build brand awareness on LinkedIn as part of a digital marketing strategy by creating a consistent company page, growing followers, and using employee advocacy.

Celebrate reaching the halfway mark in the digital marketing strategy for managers & entrepreneurs course and keep learning to grow, unlocking ongoing momentum toward the next milestone.

Learn how the Amazon algorithm ranks products by relevance and purchase likelihood, using reviews, ratings, conversion, delivery metrics, stock, and price discounts.

Understand the concept of YouTube and its ad-driven model that rewards longer watch time, and create engaging content that attracts clicks, holds attention, and drives views, traffic, and sales.

Explore webinar setup with StreamYard, compare free and paid options, and learn to broadcast to YouTube, Facebook, or LinkedIn from a browser-based workflow.

Celebrate reaching 75 percent of the course and keep learning to grow your digital marketing skills; share feedback in the review or via direct message Q&A for ongoing support.