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Social Media Marketing for Filmmaking: How to Sell Your Film
Rating: 3.9 out of 5(36 ratings)
1,794 students

Social Media Marketing for Filmmaking: How to Sell Your Film

Learn how to use social media marketing to tell a story & sell you film, brand or product. Filmmaking is tough enough!
Last updated 8/2022
English

What you'll learn

  • Students will learn how to market and monetize their film or video project, and themselves.

Course content

1 section9 lectures2h 46m total length
  • Introduction14:15

    Explore how transmedia marketing, including social media, engages audiences across evolving media ecosystems. Leverage case studies, branding, crowdfunding, and distribution platforms to monetize and promote your film.

  • What is Transmedia and Film Marketing?30:26
  • Glossary of Marketing18:13

    Define and apply marketing terms like user experience, user journey, and non-linear storytelling to build community, leverage user generated content, and develop rabid fans for your film.

  • Case Study Lizzie Bennet Diaries27:36

    Explore the Lizzie Bennet Diaries case study to learn how multi-platform social storytelling, audience engagement, and monetization through live interactions, Kickstarter, and fan content drive a successful web series.

  • If You Build It...They Will Come. Building an Audience7:13
  • Crowdfunding – Pros and Cons17:48
  • Audience Engagement18:10
  • Monetization: Ads, Branded Entertainment, Sponsorships, Grants14:06
  • Creating Your Personal Brand18:20

Requirements

  • A thirst for knowledge on how to market you film, self or project

Description

Join over 110,000+ students learning from our courses!

Have a film idea or project but have no idea how to get the word out? Want to learn how to sell you film or brand?

The world of independent film and media is rapidly evolving and the industry will be nearly unrecognizable within a few years. With the wide adoption of second screen viewing and cross platform storytelling, it’s more important than ever for film and media makers to understand how to use the myriad of tools available to establish relationships with customers and monetize your film or video projects. 

These are big words and even bigger concepts, so it can be difficult to know where to begin. That’s why Indie Film Hustle and Producer Foundry has teamed up with TransmediaSF to bring you a primer on what you’ll need to know to utilize new and burgeoning tools to market and monetize film productions.

Don’t miss your chance to learn some of the most important skills you’ll need to know to succeed in the new frontiers of independent media.

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What people are saying about our courses: 

"By far, the best director and cinematography course on the Internet." - Nate Carroll

"I really enjoyed taking this class. It wasn't just that the subject was interesting to me, but the teacher also made the class intriguing. I would gladly recommend this class to anyone who would be interested." - Leah Ames

Very helpful. Adds depth to your understanding and intuitive insights which you surely had if you happened to play with video shooting and editing without doing any learning beforehand. It's enriching. The movie samples are great as the clarify the points. Love it! - Yosi Tsitsu

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TOPICS TO BE COVERED

  • If you build it – they will come – building an audience to engage with your project from the get go – tips on social media and audience engagement

  • Crowdfunding – Pros and Cons

  • Transmedia’s audience engagement  – planning, deploying and measuring

  • Plethora of monetization: Ads, branded entertainment, sponsorships, grants and more.

  • You are your best marketing and sales person – the Filmmaker’s Personal Brand!

Transmedia Digital Marketing: Future of Brand Storytelling & Storymaking

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly…through Transmedia storytelling. Transmedia storytelling is a technique of telling a story across multiple platforms and formats using current digital technologies.

So what are you waiting for filmmakers and screenwriters? Whether you are fresh out of film school, a screenwriter who wants to create his/her own content or just someone who wants to make a feature film this course is for you. 

Join over 110,000+ students that have already taken IFH filmmaking and screenwriting courses. 

If you've got the dream.

If you've got the drive.

If you've got the passion - but you're missing the knowledge and experience...this course will help you market and sell your feature film, short film, web series, or brand.

Enroll NOW! Let's get started!

Who this course is for:

  • Filmmaker
  • Screenwriters
  • Anyone with a product to sell
  • Producers
  • Directors
  • Cinematographers