Ecommerce and Digital Marketing mastery for entrepreneurs

HI, Im Wazma! founder of Inspire Her Learning.  Welcome to this learning content!

´Hi there, I'm wazma and I'm the founder of Inspire Her!

´I create engaging learning content to help people who are starting up get the most knowledge and experience before jumping from an Idea to a feasible business I also have helped women who have experienced breaks in work due to family commitment get back to work as a coach

´You'll get to know more about me throughout this course.

About Me;

´Bridging gender pay gaps, back to work coach and MBA graduate. here to help you!

´inspire her learning

´Copywriting and marketing

´Mum of 3

´Enjoys spending time with kids and going on holidays

´Well besides funding which is experienced by many startup studies found that Customer acquisition was the second largest concern for startups. Having customers from just viewers to fully known advocates of your brand is the next biggest challenge for startups.

´Hopefully, this learning module will help you in the pursuit of growing your business in the digital world using digital marketing or help you with ways to use digital marketing as a marketer to your clients advantage and be familiar with which e-commerce channel to help them reach their goals with

´Before we begin, just wanted to ask if you can rate my learning content at the end and follow my socials on Inspire her on Instagram, it will help me with feedback and learn more about your endeavours and how I can help you more!

Goals of this learning content:

•Understanding of e-commerce technologies and what the scope is

•how to sell and add products on websites eg Shopify and page setups for better visibility on Google search

•knowledge of ways to find keywords used in a website and search-friendly words that make your page visible

Digital marketing and the AIDA and RACE model to attract clients from viewers into advocates

content and structure:

´Section 1.

´Introduction and foundations to ecommerce and digital marketing for startups

´quiz

´Section 2. Ecommerce SEO and SEM

´Ecommerce outlets and what your page should look like

´Assignment

´Keyword search

´Search engine optimization

´SEM

´Quiz

´Section 3

´Introduction to digital marketing

´AIDA

´Customer reach strategies, AIDA model we will be going through various digital marketing activates and what part of AIDA they fall under

´quiz

´Ending credits certificate and templates to use.

see Video explainer of E-commerce

Did you know that the first sale made completely online was in 1994 by a person named Dan Kohn who sold a CD for $12.90 on the web called Net market?, a CD called 10 Summoners Tales in by Sting?

- Contrary to popular belief it was not weed.

Since then online sales have contributed tremendously to a global multi-billion-dollar industry.

But why?

E-commerce is generally cheaper than brick-and-mortar sales and more convenient and more accessible to, open anytime and it has introduced man roles for e-marketers and distributors and introduced pathways to learning which is what you are doing today in this module.

E-commence the process of buying and selling of goods and services Online

most of ecommerce sales are:

•tangible or physical products:

•Digital products like ebooks and online learning that you are commencing on learning this module, online artwork, online wallpapers, NFTs

•Cryptocurrency traders

•services like vacations, online counselling, scheduling doctors’ appointments etc

´and

•Software as the website: such as Canva, word press, Shopify etc offering ready-made templates to do commerce with

´And in the modern world we live in , AI-assisted software

The whole ecommerce strategy has transformed the way we do business making it easier to transact.

´Some retailers like to maintain brick-and-mortar stores but still have an online presence to ensure they are meeting the demands of the world for e-commerce stores.

´E-commerce introduces your products and services that open your options to a wider market without the cost of having brick-and-mortar expenses.

´nowadays without the costs associated with running a store many millions of retailers offer online services, with this introduction means e-commerce stores are in the trillions. So to set themselves apart and get their specific customers' attention many e-commerce stores use search engine optimization or digital marketing to target ads specifically to their consumer segment.

Digital marketing is reaching consumers online through channels that aim to turn them into customers! it can be connecting, advertising, direct mailing, or any process that reaches the customer is known as digital marketing

´Digital marketing is any communication method or platform a business uses to reach their target audience online. such as search engines, websites, email, and social media platforms. if ecommerce aims to sell products the aim of digital marketing helps the business make that happen.

´but that's not all, Digital marketing helps businesses build trust, inspire loyalty and better service

´ Digital marketing strategies are to help businesses identify cost-effective methods to serve their customers and for digital marketers to learn strategies to help businesses by way of marketing to a specific audience and the right ads, and the right moments, and strategies to spread awareness for a business using social media

Common duties for a digital marketer may include:

•Conducting research to understand consumer or audience needs and the best way to reach them

•Planning, creating and managing content production, ad campaigns and lead-generation activities

•Publishing posts, articles and videos on the company's social media pages or website

•Tracking key performance indicators (KPIs) like social media shares, impressions and email click-through rates

•Using web analytic tools to measure website traffic and optimise search engine marketing, email marketing and display advertising campaigns

•Coordinating the design and functionality of a company website with designers and developers

•Creating and implementing a content strategy to meet a company's online marketing objectives

•Analyzing the results of digital marketing campaigns to identify what did and did not work

•Optimizing the structure and content for search engines to ensure a target audience finds a website

•Improving users' experience with digital channels and products

•Creating high-converting sales funnels that turn website visitors into buyers

•Using pay-per-click (PPC) marketing, social media marketing and influencer marketing to drive relevant traffic to a website