Digital Marketing: Digital Advertising Fundamentals
What you'll learn
- Online Advertising
- Digital Marketing
- Digital Advertising Glossary
- Digital Marketing Glossary
- Basic understanding of the internet
Warning: This is an introductory course about Digital Advertising. This is not a practical course with a step by step guide on creating campaigns on specific platforms such as Google Ads, Facebook Ads, Instagram Ads, etc. This is a course on the main concepts, objectives, analysis and optimization of Digital Advertising campaigns.
Would you like to learn Digital Marketing and how online ads work but don't know here to start?
The "Digital Marketing: Digital Advertising Fundamentals" course offers you an introduction on the main Digital Advertising concepts. This course gives you the necessary basis to start your path on Digital Advertising and shows you different stages of creating an online advertising campaign, from planning to optimization and results analysis.
Introduction and Market Overview
Objectives and KPIs
AdTech Stack Management
Even if you have never worked with Digital Marketing or Digital Advertising you will be able to follow this course and to get ready to learn about specific platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads in the future.
Let's get started and see you in the course!
Who this course is for:
- People interested in learning Digital Advertising Strategies
- Digital Marketing and Digital Advertising Professionals
- Professionals starting to work with Digital Marketing and Digital Advertising
Ex-Google Account Manager and Product Specialist and Digital Marketing Director for tech companies with over 14 years experience in Digital Marketing (MarTech).
Throughout my Career I've created strategies for over 500 advertisers at the tech companies and agencies I've worked for.
My mission is to deliver Digital Marketing knowledge to as many people as possible.
See you in class!