
This topic is adequately captured in this book Marketing 4.0.
You can see Attachment for detailed summary as well as where to get the complete resource.
It’s written by the father of modern marketing Philip Kotler and holds the foundation to the series of topics that we will be treating in the course of this training. Do well to understudy it as it will make a good part of your assessment & real world application. For now you are required to read the introductory parts coupled with chapter 1 just to be on course with the central theme and idea and keep you braced for our next topic.
The truth is as a marketer you advantage is being able to influence people to take action. Don’t be scared, there is a dynamic to it. The first being communication – your ability to say things in a way that is understood by your customer/audience without much ambiguity.
Another thing is that since the marketer seems to understand people and product better. He or she has and advantage should they want to man the entire business process themselves. Just that for efficiency, people chose to focus on strengths.
So where we’ll be going deep from texting to playing with psychology it matters to having a hang on the fundamentals so you won’t shift when we start getting into bringing and playing with a mix of these things.
The fact is when we look at it from the outside. Marketing can look very sophisticated. But having a hang on the fundamentals will help you understand what’s doing what do you can replicate success for yourself
For today we will be moving into customer and understanding the customer. And the video is going to be doing just that.
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