Digital Marketing Crash Course For Non-Techie Entrepreneurs
What you'll learn
- Crash Course for Know-How on Social Media and Digital Marketing
- Proven Powerful Digital Marketing Strategies to Make this Digital World Work for You
- How much of Digital Marketing you must know for Your Business
- Understand Why Digital Marketing is NOT working for you
- Know the Language of the Digital World so you do not get fooled again
- Know What you require to Make it Work for You
- Find Your Vendors with Confidence to Build Your Online Presence
- Know How to Get ROI on your Digital Marketing Spend
Requirements
- Ready to Invest in Your Learnings by Taking Necessary Actions
- Only Actions will give your Results
- Ready to come out of your comfort zone to adapt yourself to changing world
Description
Digital marketing refers to marketing through an electronic device or the internet.
Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier and more cost-effective to find and reach a large number of people who need their products/services
Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, flyers and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels.
You need to be where your target audience are, right?
So get Handle on the 8 Pieces of the Digital Puzzle and 5 Pillars of Digital Marketing to Build Your High Converting Online Presence NOW.
Get an end-to-end perspective of the digital marketing ecosystem
This will empower you to take your offline business online or create another revenue-generating vertical using the strategies shared in the course
Once you Learn the Language of the Digital World, it will benefit you as follows
· Increase Customer Loyalty with Frequent Communications
· Find & Target the Right Audience with Your Content
· Engage the Customer at Every Buying Stage.
· Optimize and Obtain Better Conversion Rates
· Accurately Measure All Results.
· Gain Brand Credibility.
· Generate a Consistent Lead Pipeline.
Time to Go Digital & Grow Digital!
Keep Growing, Keep Evolving!
Who this course is for:
- Non Techie Small & Medium Business Owners who want to understand Digital Marketing fundamentals
- Teachers/Trainers/Coaches/Consultants who feel Tech Challenged
- If the Digital World is Over Whelming for You and you dont know where to start
- Those Who Want to Cut-Short Years of Learning Curve to less than 1 hour of Deep Insights and Wisdom related to Digital World
Instructor
![Vandana Mehrotra](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 100 Reviews
- 15,066 Students
- 8 Courses
26 yrs. of Business Expertise in Diverse Business | IT/Non-IT across B2B, B2C, D2C Products
16 yrs. Serial Entrepreneurship
10 yrs. Corporate Executive in Multi-Nationals
Revenue USD$20M+, Zero Debt Company
Team Size: 15-200
Corporate Clients 200+
Individuals’ lives touched significantly - 50K+
Media Coverage
Featured in CNBC TV | LiveMint | Yourstory | Enterprising Woman | CIOReview
How it Started?
At the age of 31, with two infants in my arms, I left my stable job without no other job in hand to start my first business as first-generation entrepreneur, followed by 6 other business between 2006-2017 thru which I was able to
- Provide high income job ready, global skills to hundreds of struggling job seekers from tier 2 and tier 3 cities in India
- Uplifted the lives of lower section of our society by creating opportunities
- Educated, Enabled & Empowered people to live a better-quality life via life hacks, mindset shifts & perspectives
- Mentored over 33K+ aspiring entrepreneurs (my List Size) to start/scale their business since 2017 with entrepreneurship mindset & skills.
What it took to be here today?
Year 1996-1999 | Post Graduation
I failed more than 20+ aptitude test of Corporate & 10+ direct interviews though being among so called toppers
Struggled to find right job that aligned with my talent & capabilities, while my friends were well-placed & even traveled to US, UK on Work Visa.
I felt stuck in life, I was both broke & broken at this stage of my life.
I felt so low about myself. I had disappointed my physically handicapped father who had so many expectations from me.
My mother who had been slogging since 1979 making meal boxes to earn some income so she can give us good education & better life as my father met with a road accident, hospitalized for 2 yrs. being on loss of pay and no other financial & family support (as they eloped and got married being from different caste, hence were outcast from the family)
I did not want to be a burden on my family as I was not able to get some decent income home and be a helping hand, I was turning 24…That was killing me from inside.
Year 1999-2006
Everyone deserves a little sunshine and I just needed one chance to prove myself.
Luck did shine upon me & I finally got into TCS in 1999.
Received various Performance Awards in my work life
Trained 80+ IITians fresher's on how to become Productive & Performers
(I will spare you the stories of how I got the job and how I became a performer for now)
Then I started wondering? Why did I struggle to the find right job?
Was it problem with me or our education system or the hiring process?
My strength was
Observe, Absorb & Apply (Proactive & Detail Oriented)
Sense of Ownership & belonging
(Solution & Result Oriented, Mission Driven)
Abundance of Common Sense,
Apt Written & Verbal Communication
Do they count?
Life felts like a video game ...
Level 1 crossed, Level 2 opens...
Year 2003-2006 | Office politics hits...
I received thank gifts for all my contribution to growing project in the form of lowest rating while i was on maternity leave twice.
That meant no recognition, no promotion, no growth - only stagnation, stress & unhappiness...
It also meant taking out all my anger & frustration on my family members.
I confess - i did that...
It seems I was too emotionally involved with my work.
Is that also a weakness?
Without emotions, i don't feel human...
How can I contribute if I am not emotionally invested in my relationship with my employer along with my intelligence?
Year 2006-2017
Crisis times are opportunity times,
so my crisis time blossomed the budding entrepreneur within me.
With a 3 &1 yrs. old in my arms,
I left my job without anything in hand, I do have a appetite for taking risks in life. (Remember -That job for which I struggled to get-in at first place)
Some decisions don't come easy - do they?
The conflict was between mind and heart...
A broken heart once again...
Transformation happens only when it hurts the most...
Don't know if I wanted to prove something to my peers or myself, the quest for most & more from life led to my entrepreneurship journey.
I will spare you the stories of how, what & why of my 7 diverse business ventures in a period of 11 years from 2006-2017
Here's the list
List of my Successful Ventures
2007 - Present | Meteonic Innovation Pvt Ltd - IT Consulting
2009 - Present | Kanika Jewels
2017 - Present | Social Ventures Solutions - Social Impact Products
List of my Failed/Closed Ventures
2008 - Talent Time (Hobby Studio) | Closed Now, No Profit/No Loss
2012- Food & Beverages | Sold at 10% profit
2013 - Luxury Gifting Boutique - Closed | No Profit/No Loss
2014 - Apparels Showroom - Hard Shut | Failed Business | Lost Quarter Millions
That's Level 3 of the video game of my life.
As you keep crossing levels to go to higher levels, does the game become simple or more difficult?
Yup - no award for guessing that right...
After all the success I got on my personal benchmark,
Yeh dil maange more - This is truth, that which is brutal too (trust me)
Desire's Fulfilled = Desire Upgraded
The next big Question I asked - What am I desiring from my life?
Call it mid-life crisis or depression zone or existential crisis,
Something still felt amiss /incomplete within. It was no longer material aspirations though.
It had something to do with my reason of existence.
I felt like a burden on the planet - simply breathing & not living!
Why am I alive? Why I exist in the first place?
Thought like those shook me deeply. I went into self-talk mode for months & couple of years.
This was level 4 and it was really going tough for me & my family.
Though for the world, I was super successful, some people even think – I have a fairy tale story, but deep inside, I felt a void which I could not express or explain or voice it out freely ( feared being judged and written off)
Some soul searching led to intersection of my Passion, Purpose & Products
1. Creation of a Technology product called GiGa (Give & Gain) giving Marketplace in 2016, shortlisted by Economic Times – Power of ideas amongst 2 lakh entries.
2. Speaking & Inspiring with my own experiential insights
A Struggling job seeker to serial entrepreneur to social entrepreneur, desiring to live a higher purpose by contributing to other's life, I turned towards teaching.
Year 2017 Onwards
This is where level 5 of the videos game begins 2017 onwards.
I opened Pandora's box of the coaching industry.
From how to convert my expertise to courses/programs to creating a personal brand as a solopreneur, discovering gaps in my skills, my own internal fears, my external growth blockers (like hurdles race),to learning the language of the digital & social media world, making tons of mistakes, leaking money bucket, no sales, no revenue...
It has been quite an adventurous journey.
So, working with over 50K+ Creators, I gathered deep insights & wisdom related to Pains of knowledge professionals and developed expertise in various solutions available for creators & knowledge professionals to go online & grow online.
Most upcoming platforms still don’t understand the customer side completely while building their products that could give them edge, customer retention & loyalty.
Does it ever get easy?
Level 6 of the game begins...story is unfolding