Product Marketing Course: Sell More Products Using ChatGPT
What you'll learn
- Sell more products through understanding your CUSTOMER’S NEEDS and market to your target audience.
- Entice your audience by learning how to highlight your KEY PRODUCT BENEFITS.
- Stand out from your competitors by creating a UNIQUE SELLING PROPOSITION.
- Learn how to WRITE DIGITAL MARKETING COPY using ChatGPT with the best prompting tips and tricks.
- Discover how to write the most effective Amazon product descriptions.
- Get more engagement by creating catchy and targeted social media marketing content.
- Save time and energy by discovering how to prompt ChatGPT like a pro.
- Craft the best marketing emails, blogs, product landing pages, paid ads, and more.
- Learn the basics of SEO content to help customers more easily find your product.
Requirements
- No copywriting experience needed. You will learn everything you need to get you up to speed, so you can get things going.
- You don't need to know any complicated steps and there is no confusing lingo. This digital marketing course is designed as an easy-to-follow guide.
- Just get comfortable, grab your favorite snack, and bring your drive and motivation to learn!
Description
POWER UP YOUR DIGITAL MARKETING SKILLS, COPYWRITING ABILITIES, AND AI KNOWLEDGE IN JUST 4.5 HOURS
Have you ever seen a product advertised online so well that it not only captured your attention, but turned you into a loyal customer? Now, imagine that being your product.
If that sparks a fire in your marketing soul, then let the Product Marketing Copywriting Course help you get there.
Prepare to become a pro in the world of AI-powered copywriting, where in a matter of hours, you’ll discover secrets to skyrocket your product’s appeal and make sales like never before.
HERE'S WHAT YOU'LL LEARN IN THIS DIGITAL MARKETING COURSE...
Module 1: Know Your Customer’s Needs (unlock the treasure trove)
In this module, you’ll discover how to understand your customer’s needs in order to market your product to them in the most enticing way. Get clear on the problems you’re solving for your target audience by putting yourself in their shoes and creating a Customer Persona, so that you can market your product in the most enticing way.
Module 2: Highlight Your Key Product Benefits (sell the dream, not just the product)
In this module, you'll learn how to market your product in relation to HOW you're solving your target audience's problems. This is about selling your product's benefits, not just the features. You'll learn how to highlight your key product benefits in just 2 easy steps.
Module 3: Find Your Unique Selling Proposition (stand out in the sea of sameness)
You'll discover how to create your USP, which is a game-changer for your product's success on the market. It sets you apart from your competitors, helps you define the reasons why a customer would buy your product, and you'll learn how to create your own with the perfect prompts.
Module 4: How to Prompt ChatGPT (like a pro)
You'll uncover how to create the 10 most common types of content for marketing your product using targeted prompts on ChatGPT, which you can also use on other AI platforms. I’m going to show you the best ways to prompt to get the most targeted content for your consumers to sell more products for everything from product descriptions, to Amazon descriptions, email marketing, blogs, landing pages, SEO content, and more.
Module 5: ChatGPT Prompting Tips (learn the tricks of the trade)
This module is going to arm you with tools that make a massive difference in how effective, accurate, and impactful your copywriting can be, especially when you’re leveraging the power of ChatGPT and other AI platforms. These are the hottest tips and only tips you'll ever need to prompt like a pro! You'll also discover your Ultimate Prompting Steps to help you structure the best prompts, every time.
UNSURE ABOUT TAKING THIS COURSE?
This course is perfect for entrepreneurs, small businesses, start-ups, and really just everyone in-between.
The most successful businesses know how to market their products effectively, and in this day and age, knowing how to use AI for copywriting is the most powerful tool you can use to save you time and get ahead of your competitors.
No matter if you’re a small business or part of a multinational company, product marketing principles are universal.
In this course, you’ll get to understand and be given practical, real-life examples on how to be a product marketing pro.
As with all my courses, this course is designed to be easy to follow.
· No confusing lingo or jargon.
· No overload of content.
· No jumbled sections that are hard to keep track of while trying to learn.
You'll be able to track your progress with ease and soak in the information at your own pace with an organized course structure that follows a simple 5-Module process.
PRODUCT MARKETING ISN’T JUST ABOUT FEATURES...
It’s about getting to know the reasons why your customer is going to buy your product. It’s about writing effective copy that connects with their heart. And it’s about knowing how to put your product above your competitor’s.
The best product marketing strategy can mean the difference between your product failing to sell, versus your product skyrocketing.
You’re not selling your product’s features, you’re selling its benefits. And part of that is creating a Customer Persona and Unique Selling Proposition that both give you a clearer vision on why your customer would actually buy your product, and not someone else’s.
We’re so lucky to be living in an age where AI will speed up the process for creating content for your product.
And that’s what is going to give you the edge in the market.
WHAT'S SO SPECIAL ABOUT THIS COURSE, ANYWAY?
I know how intimidating it can seem to take that first leap. That's why I designed this course to be easy to follow.
· You're getting industry secrets from a real-life copywriter.
· No fluff, no silly stuff.
· I know that anyone can write strong, effective copy - all it takes is a little determination, and a willingness to learn.
· Rather than bombarding you with an overload of lectures and information, the Product Marketing Copywriting Course takes you deeper into the core of product marketing and copywriting, which is about knowing how to use AI effectively to grow product sales.
This course helps you emotionally connect with your target audience through defining what makes your product unique - and then create copy that influences your customer to take action.
DO I NEED THIS COURSE? CAN'T AI JUST DO THINGS FOR ME?
You’ve probably heard all the buzz around AI like ChatGPT taking over, but the thing is, AI is only as effective as how the human is using it.
If you don’t know the right ways to prompt, AI will actually slow you down.
You’ll end up wasting time with:
Irrelevant or off-target responses.
Copy that misrepresents your product or brand.
Hours wasted sifting through unusable outputs.
Content that can damage your brand’s reputation.
The key here is to use AI like your very own marketing resource.
Bad prompts = Bad content.
Understanding the art and science of prompting can mean the difference between generating content that’s merely okay and content that's absolutely out-of-this-world.
The Product Marketing Copywriting Course shows you how to do just that, in a quick and easy way, so that you can get a head start.
Whether you're using the free or paid version of the most popular platform, ChatGPT, you'll learn everything you need to get you off on the right foot and get that digital content flowing.
By using the methods in this course, you'll be able to get AI to help your copywriting, without compromising the quality of your content or the reputation of your product.
Who this course is for:
- People already in the marketing field and who want to upskill themselves on how to use AI to market a product using strong and effective copywriting. Even if you’re already familiar with AI, you can use this course to help expand your skills.
- First-timers who don’t know anything about AI and want to get a basic understanding of the fundamentals to start them off on the best foot forward.
- Online digital entrepreneurs who are launching new products on marketplaces like Amazon, Ebay, etc.
- Or just anyone who wants to learn the fundamentals of ChatGPT prompting, copywriting, and digital marketing content creation to give them a kick-start!
Instructor
Hey there! I'm Em, a copywriter and content creator with almost a decade of experience under my belt.
But honestly, my love affair with writing goes way back - my first memory is sitting cross-legged on the floor, reading a book about fairies at the ripe old age of four (okay, maybe just looking at the pictures and babbling, but you get the idea).
I've been obsessed with words my whole life. It’s my passion. It’s what gets me excited in life! You know, what gets me out of bed and all that.
After several internships during university, I landed a copywriting job, but in 2019 I moved to France and became a freelancer. It's been a dream come true, combining my passion for writing with my love of travel.
I gain inspiration from everything I see, everyone I meet, and every experience that comes my way.
Now, my passions lie in sharing everything I know and the expertise I’ve gained along the way with others.
Don’t forget: Every copywriter started out as a beginner.
I want to foster that passion for words in others to help them grow as a writer. Even if I can give someone an insight into copywriting and just how wonderful it is, or help them discover something about copywriting they didn’t know before, then that’s all that matters to me in the end.
Whether you're a fellow word-nerd like me, or you're looking to develop your skills to write killer copy for your business, I'm here to give you the kick-start you need.
I offer a fresh take on copywriting and digital marketing that doesn't leave you feeling overwhelmed or unsure. For me, it's all about truly demystifying what it involves so that anyone can gain the confidence they need to write copy that actually sells.
Come learn the ins-and-outs with me and take the first step to copywriting and using AI like ChatGPT with confidence. And hey, maybe you'll end up falling in love with copywriting, just like I did all those years ago.