Digital Marketing Course for Beginners
4.2 (137 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,109 students enrolled

Digital Marketing Course for Beginners

Learn how to Plan, Launch and Analyze various Digital Marketing Campaigns.
4.2 (137 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,109 students enrolled
Created by Rahul Khedkar
Last updated 12/2017
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Plan, Launch and Analyze various Digital Marketing Campaigns
Requirements
  • You should have basic knowledge of how to use the internet through your PC.
Description

In this course your will learn how to create the website, how to bring traffic to the site through Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Affiliate Marketing and how to convert the incoming traffic into paying customers. You will also learn how to analyze and improve your digital marketing efforts. 

Who this course is for:
  • Anyone who wants to learn Digital Marketing
Course content
Expand all 12 lectures 05:17:43
+ Introduction
1 lecture 09:23

In this video, you will see what all topics are going to be covered in this course. You will also learn what is "Online Sales Funnel" and how this course will help you in that. 

Preview 09:23
+ Digital Marketing Landscape
1 lecture 12:18

In this video, you will get to know what is digital marketing, how is it better than the traditional marketing and how learning it will benefit you.

Preview 12:18
+ Website Creation
1 lecture 15:51

In this video, you will learn what is domain, what is web hosting and how to create a self-hosted website on custom domain name. 

Website Creation
15:51
+ Traffic Generation
5 lectures 03:17:33

In this video, you will learn;
What are search engines?
How they work?
What is Search Engine Optimization?
What is On-Page SEO?
What are various techniques of On-Page SEO?
What is Off-Page SEO?
What are various strategies of Off-Page SEO?

Search Engine Optimization
57:05

In this video, You will get to know:

What is "Search Engine Marketing"?
What is "Google Search Network"?
What are "Search Ads"?
How to bid for the search ads?
How to make account on "Google AdWords"?
Understanding the Google AdWords platform.
How to create search ads on Google Adwords?
How to select "Keywords" for targeting the Search Ads?
What is "Google Display Network" and how it works?
What is "Google AdSense"?
What are various targeting options in Display ads?

Search Engine Marketing
55:50

In this video you will learn;
What is social media marketing?
Which are various social media platforms?
How Social media helps in demand generation?
How to launch an ad campaign on Facebook?
How to launch an ad campaign on Twitter?
How to launch an ad campaign on LinkedIn?

Social Media Marketing
55:53

In this video, you will learn.
What are various types of Contents?.
What is Content Marketing?
How to create the content?
How to distribute the content   
And Content Marketing Examples.

Content Marketing
12:55

In this video, you will learn:
What is Affiliate Marketing?
Who are Affiliates and Advertisers?
What are affiliate Networks?
How traffic and sales can be improved through affiliate marketing?
How bloggers can earn money through Affiliate Marketing?

Affiliate Marketing
15:50
+ Conversion Optimization
3 lectures 01:06:18

In this video, you will get to know:

How to acquire email Id of the website visitors?
How to make prospective customers experience your products or services?
How to increase the life time value of the customers?
How marketing automation helps the business?

Customer Acquisition Strategy
08:09

In this video, you will learn:
What are landing pages?
What are various types of landing pages?
What are core elements of landing pages?
What are landing page best practices?
How to create the landing pages?

Landing Pages
25:01

In this video, you will learn:

What is whole Email Process?
What is email marketing?
What are the steps of email marketing?
What are Email Service Providers (ESPs)?
How to create and send the single email to a group?
What is Email Automation?
What is Lead Nurturing?
What are drip emails?
How to create and send a series of emails to a group?

Email Marketing
33:08
+ Analytics
1 lecture 16:20

In this video, you will get to know:
What is Web Analytics?
How to analyze incoming traffic on the site?
How to use Google Analytics and use its various reports.
What is competitor analysis and how to leverage it?

Analytics
16:20