The Ultimate Digital Marketing Case Studies 2021

Name: The Ultimate Digital Marketing Case Studies 2021
Rating: 3.3 (2 reviews)

Learn Digital Marketing in a Practical Manner. Get Hands-on Live experience with our new daily crafted case studies.

Created byKaushik Mhadeshwar

Last updated 4/2022

English

What you'll learn

Understanding Digital Marketing in Practical Case Study Format
Digital Marketing Tools and Strategies
Building Website from Scratch and get it Ranked on Google organically
Developing, Creating and Optimizing your own Google Ads Campaigns.
Practical SEO with Live Examples
Practical SMO with Live Example
Practical Social Media Ads with Latest examples
Learn Content Marketing with execises
Learn Email Marketing with execises

Course content

8 sections • 103 lectures • 6h 53m total length

Introduction1:04
Explore practical digital marketing through real-world case studies, covering government sites, schools, event sites, shopping, and mobile apps, with business context, required tools, and actionable strategies.

Q. First Level Seo On-Page Audit For Karthik Outdoor Ad Services0:01
Soln. First Level Seo On-Page Audit For Karthik Outdoor Ad Services6:55
Perform a first level on-page seo audit, identify non-friendly tags, and optimize content for advertising keywords. Research user search terms, add geographic context, and improve internal linking with blog ideas.
Q. Kala Ghoda Festival New Website | Search Engine Friendliness Check0:01
Soln. Kala Ghoda Festival New Website | Search Engine Friendliness Check6:35
Q. How To Pick The Right Seo Jobs From A Freelancing Platform0:01
Soln. How To Pick The Right Seo Jobs From A Freelancing Platform4:32
Q. End to End SEO audit of a site | Karthik Outdoor advertising services0:01
Soln. End to End SEO audit of a site | Karthik Outdoor advertising services10:42
Q. Keyword Research for a challenger messenger App | Bubble App0:01
Soln. Keyword Research for a challenger messenger App | Bubble App9:36
Q. Preliminary SEO Tech Audit for a school website | JES Public School0:01
Soln. Preliminary SEO Tech Audit for a school website | JES Public School11:32
Q. Writing the headline of a trending story using Google Trends Data0:01
Soln. Writing the headline of a trending story using Google Trends Data3:55
Learn to write headlines for trending stories using Google Trends data, analyzing real-time trends, related terms, and market sentiment to optimize article ranking.
Q. App businesses to have content rich websites | FoodBuddy vs Whats Cooking0:01
Soln. App businesses to have content rich websites | FoodBuddy vs Whats Cooking2:30
Q. Approach to do keyword research and write tags for an E-com site0:01
Soln. Approach to do keyword research and write tags for an E-com site17:53
Q. Quick Check of the tags on a page using SEO Scout chrome extension0:01
Soln. Quick Check of the tags on a page using SEO Scout chrome extension3:36
Perform a rapid on-page tag audit with the SEO Scout chrome extension, analyzing tags, headings, and keywords to spot missing descriptions and optimization opportunities.
Q. Toothsi website SEO audit using Uber Suggest0:01
Soln. Toothsi website SEO audit using Uber Suggest10:46
Perform a practical seo audit of the toothsi site using Uber Suggest, uncover current rankings, keyword opportunities for aligners, and on-page optimization tips.
Q. How to group or cluster keywords using a free tool ? Advanced SEO Hack0:01
Soln. How to group or cluster keywords using a free tool ? Advanced SEO Hack2:32

Q. Landing page optimization of adwords campaign | policybazar vs maxlife0:01
Soln.. Landing page optimization of adwords campaign | policybazar vs maxlife8:45
This lecture compares landing page optimization for an adwords campaign, focusing on messaging consistency, fast form-led conversion, benefits clarity, mobile-friendly design, and data-backed claims across policybazar and maxlife.
Q. Setting up Google My Business for Ceat Tyres Outlet | Local Area Marketing0:01
Soln. Setting up Google My Business for Ceat Tyres Outlet | Local Area Marketing6:21
Q. Make Adwords Campaign Structure for a Rental Book Platform | BookThisBook0:01
Soln. Make Adwords Campaign Structure for a Rental Book Platform | BookThisBook17:13
Q. Setting up Display campaign in Google Adwords for a Books Rental Platform0:01
Soln. Setting up Display campaign in Google Adwords for a Books Rental Platform19:08
Set up a dedicated Google Ads display campaign for a books rental platform. Use audience targeting and placements to reach parents and affinity audiences.
Q. Choosing the right metrics from Google Analytics and Google Search Console0:01
Soln. Choosing the right metrics from Google Analytics and Google Search Console37:04
Q. How to improve performance of your Adwords Campaign Important PPC metrics0:01
Soln. How to improve performance of your Adwords Campaign Important PPC metrics1:35

Q. Making a plan for the mobile app notifications | Bada Business0:01
Soln. Making a plan for the mobile app notifications | Bada Business3:31
Plan mobile app push notifications to promote flagship programs and onboard subscribers. Time offers after days of use and prompt ratings after course completion.
Q. Website revamp Ideas for a website | Brainstorming before website design0:01
Soln. Website revamp Ideas for a website | Brainstorming before website design4:41
Brainstorm color palette options aligned to the logo, optimize homepage content and information architecture, and design inner pages with header images, key benefits, and icons to showcase services.
Q. Choosing the right Wix template for your site0:01
Soln. Choosing the right Wix template for your site5:05
Q. Muditam Ayurveda Website Chatbot Scope0:01
Soln. Muditam Ayurveda Website Chatbot Scope5:45
Q. How to revamp a B2B SAAS product to encourage free trials0:01
Soln. How to revamp a B2B SAAS product to encourage free trials5:48
Revamp a B2B SaaS product by creating landing pages for a messenger-based survey tool on WhatsApp and Facebook Messenger to boost free trials, targeting marketing, agile, and customer success teams.

Q. How Amazon India did a user generated campaign around Global Recycling Day0:01
Soln. How Amazon India did a user generated campaign around Global Recycling Day2:09
Analyze how brands harness user-generated content through contests like the Starbucks white cup contest and the shot on iPhone campaign to boost brand awareness and follower engagement.
Q. Using Whatsapp for Business effectively for a retail outlet | Monginis0:01
Soln. Using Whatsapp for Business effectively for a retail outlet | Monginis6:11
Explore how to set up WhatsApp for business for a retail outlet, including a product catalog with images and pricing, automated messages, and FAQ-based responses.
Q. Effective use for Whatsapp for marketing of a store | Manyavar Store0:01
Soln. Effective use for Whatsapp for marketing of a store | Manyavar Store8:23
Q. How to research on interests of audience on Facebook | Marketing Gin in US0:01
Soln. How to research on interests of audience on Facebook | Marketing Gin in US4:29
Q. Whatsapp Marketing Plan for Godrej Nature’s Basket | Marketing on Chat0:01
Soln. Whatsapp Marketing Plan for Godrej Nature’s Basket | Marketing on Chat9:42
Q. Twitter Ads | Hotstar doing an App download campaign around IPL0:01
Soln. Twitter Ads | Hotstar doing an App download campaign around IPL7:11
Q. Marketing an agency on Linkedin | Linkedin Ads 20210:01
Soln. Marketing an agency on Linkedin | Linkedin Ads 20216:01
Q. Targeting parents using Facebook Ads | CueMath0:01
Soln. Targeting parents using Facebook Ads | CueMath4:51
Q. Improving YouTube Thumbnails | Best practices from latest research0:01
Soln. Improving YouTube Thumbnails | Best practices from latest research3:09

Q. Evaluating pros & cons of email marketing as Digital Marketing Tactics0:01
Soln. Evaluating pros & cons of email marketing as Digital Marketing Tactics6:46
Evaluate the pros and cons of email marketing as a digital tactic. Explore direct reach, low costs, tracking, and challenges like spam, open rates, and building email lists.
Q. Setting up Branding colors on email template for Aegon Life Insurance0:01
Soln. Setting up Branding colors on email template for Aegon Life Insurance5:56
Q. Make a plan for segmentation & Automation around Email Marketing | The Ken0:01
Soln. Make a plan for segmentation & Automation around Email Marketing | The Ken7:11
Q. Make email list-building plan for baby e-commerce in Australia | Babynest0:01
Soln. Make email list-building plan for baby e-commerce in Australia | Babynest8:35
Develop an email list-building plan for a baby e-commerce business in Australia by offering site incentives, using app-based access, and leveraging Facebook and Instagram lead ads.
Q. Cold Outreach Email Copy Writing for IT companies0:01
Soln. Cold Outreach Email Copy Writing for IT companies3:34
Learn to tailor cold outreach emails for IT companies by matching scenarios to templates, using events, interests, ideas, and revenue-sharing angles to engage recipients.
Q. Implementing Email Automation for Health Factory0:01
Soln. Implementing Email Automation for Health Factory22:32

Q. Social media monitoring | CEO level customer support :)0:01
Soln. Social media monitoring | CEO level customer support :)1:50
Learn to select keywords to monitor brand mentions - your company name, branded hashtags, and CEO or influencer mentions - to compare against competitors and assess brand preference.
Q . Find out what's trending with respect to budget 2021| INDIAN UNION BUDGET0:01
Soln . Find Out What'S Trending With Respect To Budget 2021 | Indian Union Budge6:58
Q . How to audit a website for it’s mobile friendliness0:01
Soln . How to audit a website for it’s mobile friendliness11:20
Audit a site for mobile friendliness by checking responsive design, consistent aesthetics and behavior, design for fingers, collapsible navigation, readable fonts, clear labels on forms, and avoidance of pop-ups.
Q . Making a Content calendar | Content planning for social for a wellness brand0:01
How OK Computer - the Indian Scifi movie used social media to market on the web8:48
Analyze how Indian film marketing uses behind-the-scenes content, cast interviews, trailers, short videos, and hashtags to drive social engagement, with success measured by user posts and audience interaction.
Q . Social Media plan for a FMCG category company | Organic Honey business0:01
Soln . Social Media plan for a FMCG category company | Organic Honey business11:23
Develop a social media plan for an organic honey brand by outlining content buckets, contests, and a calendar that blends product posts with bees, recipes, and lifestyle themes.
Q . Social media promotional plan for a new workshops platform around Hobbies0:01
Soln . Social media promotional plan for a new workshops platform around Hobbies10:23
Q . Suggesting blog post titles for a digital marketing education services0:01
Q . Writing tags for a Youtube Video | Birds Animation Video0:01
Soln . Writing tags for a Youtube Video | Birds Animation Video9:10
Q . Yahaa Pawri Ho Rahi Hai | Piggybacking On Trending Topics | Real Time Market0:01

Q. Approach For Digital Marketing For New Education Businesses0:01
Soln. Approach For Digital Marketing For New Education Businesses7:31
Q. Making A Digital Marketing Plan For A Webinar Series0:01
Soln. Making A Digital Marketing Plan For A Webinar Series7:35
Learn to craft a digital marketing plan for a webinar series using email marketing, speaker promotion, hashtags, stories, and cross-platform promotion across YouTube, Facebook, Instagram, Twitter, and Eventbrite.
Q. App Store Optimization for a business motivational speaker | Bada Business0:01
Soln. App Store Optimization for a business motivational speaker | Bada Business10:31
Q. Use cases for mobile app for a business | ICICI Prudential0:01
Soln. Use cases for mobile app for a business | ICICI Prudential8:21
Q. How to make a persona for your target audience?0:01
Soln. How to make a persona for your target audience ?5:27

Requirements

No Prior Digital Marketing knowledge or experience required

Description

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. The use of digital marketing strategies has a direct impact on profit margins and the ability of a business to grow. For any business marketing strategy, Digital marketing is the most focused way. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

Our digital marketing case studies are good enough to give you a real-time experience. Setting up, applying approaches as per user flow, analyzing results. The bunch of digital marketing case studies consists of important lingo that you should know that will help your digital marketing strategy. Also, the actual tools need to be understood in a hands-on manner. This is what prompted me to start recording these videos.

The best way to learn social media is to learn it in a case study format. That is what we have attempted to do in this course.

Every case study starts with an initial business context.
And then goes into the approach to be taken and how the SEO can be leveraged for that business context.

All the major tools have been covered: SEMRush, HubSpot, Google Analytics, Moz, and Ahrefs.

Who this course is for:

Interested in digital marketing

The Ultimate Digital Marketing Case Studies 2021

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Search Engine Optimization (SEO)24 lectures • 1hr 31min

Search Engine Marketing (SEM)12 lectures • 1hr 30min

Website Designing10 lectures • 25min

Social Media Marketing18 lectures • 52min

Email Marketing12 lectures • 55min

Content Marketing16 lectures • 1hr

Miscellaneous10 lectures • 40min

Requirements

Description

Who this course is for: