Digital Marketing Campaign Strategy and Planning
2.1 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
14 students enrolled

Digital Marketing Campaign Strategy and Planning

Digital Marketing
2.1 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
14 students enrolled
Created by Geetika Kaushik
Last updated 4/2019
English
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 40 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to create a campaign brief, how to create a digital marketing plan, how to create a digital campaign strategy, campaign launch & optimizing, campaign reporting
  • Digital campaign strategy and planning
Requirements
  • Interest in learning about Digital Marketing
Description

This course is a must-do for all Digital Marketers. This course will not only help you plan your campaigns better but will also help you understand what all should be considered when you plan a campaign.  After taking this Digital Marketing course you will be able to do the following.

  • Prepare Campaign Brief document

  • Define target audience

  • Select online Channels

  • Select KPI's for different channels and objectives

  • Create a Digital marketing Media plan

  • A/B testing Plan

  • Launch and Optimize campaigns

  • Campaign Reporting


Who this course is for:
  • Anyone who is interested in digital marketing
  • students, entry-level professionals, mid-level marketing managers, senior level marketing managers, CMO's
Course content
Expand 5 lectures 39:54
+ The Complete Digital Marketing Campaign Strategy and Planning Course
5 lectures 39:54

This course is a must-do for all Digital Marketers.

After taking this Digital Marketing course you will be able to do the following:

1. Prepare Campaign Brief Document

2. Define target audience

3. Select Channels

4. Select KPI's

5. Create a Digital marketing Media plan

6. Launch and Optimize campaigns

7. Campaign Reporting


Preview 09:40

In this part you will learn how to define the SMIT (Single Most Important Thing) for you campaign and why is it important.

Part02: Defining the Single Most Important Thing (SMIT)
01:47

In this part you will learn how to define the KPI's for your campaigns and how to measure them. After going through this chapter you will be able to assign the right KPI's to your campaigns, thereby setting you up for success and having a goal you can focus towards.

Part03: Defining the KPI's and measurement
03:04

This part will take you through the steps on how to create your media plan. It will give you insights on how to select channels, decide budgets, assign KPI's etc.

Part04: Media Planning
12:16

In this chapter you will learn how you can collaborate with different teams to refine your media plan. IT will also take you through all the considerations from the launch of the campaign to optimizing during the campaign and finally reporting on the campaign.

Part05: Collaboration, Lanching & Optimizing a media campaign
13:07