Digital Marketing Campaign Strategy and Planning
- 40 mins on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- How to create a campaign brief, how to create a digital marketing plan, how to create a digital campaign strategy, campaign launch & optimizing, campaign reporting
- Digital campaign strategy and planning
- Interest in learning about Digital Marketing
This course is a must-do for all Digital Marketers. This course will not only help you plan your campaigns better but will also help you understand what all should be considered when you plan a campaign. After taking this Digital Marketing course you will be able to do the following.
Prepare Campaign Brief document
Define target audience
Select online Channels
Select KPI's for different channels and objectives
Create a Digital marketing Media plan
A/B testing Plan
Launch and Optimize campaigns
- Anyone who is interested in digital marketing
- students, entry-level professionals, mid-level marketing managers, senior level marketing managers, CMO's
This course is a must-do for all Digital Marketers.
After taking this Digital Marketing course you will be able to do the following:
1. Prepare Campaign Brief Document
2. Define target audience
3. Select Channels
4. Select KPI's
5. Create a Digital marketing Media plan
6. Launch and Optimize campaigns
7. Campaign Reporting
In this part you will learn how to define the KPI's for your campaigns and how to measure them. After going through this chapter you will be able to assign the right KPI's to your campaigns, thereby setting you up for success and having a goal you can focus towards.
In this chapter you will learn how you can collaborate with different teams to refine your media plan. IT will also take you through all the considerations from the launch of the campaign to optimizing during the campaign and finally reporting on the campaign.