
Digital marketing matters because you have five seconds to capture visitors on your web to print store, be found by the right people, and use data to optimize shopping experience.
Explore organic search and seo, learning to use buyer-focused keywords across search engines to optimize your storefront and be found by the right customers for banners and business cards.
Discover how social media targets prospects, partners, influencers, and media to build brand memory through ten interactions, boosting awareness and nurturing repeat business for printers.
Explore video marketing as a powerful channel for your audience—prospects, customers, partners, influencers, and media—by creating clips, testimonials, and tutorials you can produce in-house and repurpose across platforms.
Learn to set up seo foundations by identifying ideal buyers, researching keywords and competitors, and configuring analytics, search console, and sitemap to optimize page speed and conversions.
Learn how to use keywords to boost Google rankings with meta titles and descriptions, create search-friendly content, and tailor keywords by geography across blogs, hashtags, and social platforms.
Explore how paid search campaigns, from branded AdWords to remarketing and Performance Max, drive target buyers to display banners and conversions.
Gain a high-level overview of paid marketing channels, including PPC search, display ads, Google AdWords, and Facebook/Instagram, with KPIs like clicks, conversions, CPC, CTR, and ROAS.
Learn four-step budgeting for digital marketing, measure success, invest in dollars and human capital, identify target audiences, and select channels like Google, YouTube, Facebook, and LinkedIn with practical budgets.
This BootCamp is the perfect opportunity for Print Businesses to learn the latest and most effective Digital Marketing strategies. The BootCamp is designed to help businesses maximize their online presence and drive more print orders. Attendees will learn how to optimize their website, increase visibility, and develop effective campaigns. They will also learn strategies for tracking customer data and analyzing results. In order to conduct this BootCamp, we teamed up with a marketing mogul: Joanne Gore. She is a digital marketing expert with 30+ years of experience working in the printing industry.
Learning digital marketing is like learning the alphabet of a new language; once you understand the individual letters, you can start to construct words, sentences, and paragraphs that convey complex ideas and messages. The purpose of this course is to teach entrepreneurs and small business owners the fundamentals of digital marketing. This includes SEO, content marketing, pay-per-click advertising, and social media marketing. The course also covers best practices for setting up and managing an effective online print business. The course equips learners with the skills and knowledge they need to succeed in online businesses.
Learning participants will gain a better understanding of effective marketing, reaching their target audience, and growing their businesses in an ever-changing digital environment.