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Keep shoppingLead Generation & LinkedIn Sales for Beginners (B2B Focus)
13 students
Lead Generation & LinkedIn Sales for Beginners (B2B Focus)
Master LinkedIn, cold email, AI lead tools & B2B funnels. Build sales pipelines with digital marketing strategies.
Created byManish Saraf
Last updated 5/2025
English
What you'll learn
- Learn to find ideal B2B leads using AI tools and market research strategies to boost outreach and attract the right audience.
- Write high-converting emails with strong subject lines, personalized messages, and CTAs to turn leads into customers.
- Become job-ready in B2B marketing with practical knowledge, email funnel strategies, and real-world campaign examples.
- Learn how to find B2B verticals using Google advanced search and keyword-based market research for better lead targeting.
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Course content
8 sections • 8 lectures • 5h 26m total length
Requirements
- No coding knowledge required – This course is 100% non-technical and beginner-friendly.
- No prior marketing experience needed – We start from scratch and guide you step by step.
- Anyone from any background can join – Whether you're from commerce, science, arts, or engineering – this course is for you.
- Just basic internet usage skills – If you can browse websites, you’re good to go!
- A laptop or smartphone with internet access – So you can learn anytime, anywhere.
Description
Master the complete B2B lead generation process with this beginner-friendly course focused on LinkedIn outreach, cold email marketing, and modern digital sales strategies. Whether you're a student, freelancer, job seeker, or aspiring digital marketer, this course gives you the essential tools and step-by-step methods to thrive in B2B marketing, sales, or business development.
Start with the basics of lead generation — learn how to identify your target audience, research high-converting keywords, find qualified domains, and locate decision-makers across industries. You’ll then explore practical techniques for building prospect lists using platforms like LinkedIn and AI-powered tools that automate email discovery and lead data — even if you’ve never done email outreach before.
The course then takes you deeper into crafting effective cold emails, writing personalized messages, and designing campaigns aligned with the 8 stages of the B2B marketing funnel. You'll also discover how to improve email deliverability, avoid spam filters, and measure campaign success through key performance metrics like open rates, click-through rates, and conversions.
By the end of the course, you'll have a complete understanding of how to generate leads, run targeted outreach campaigns, and grow a sales pipeline using real-world AI tools and strategies. No prior experience needed. Learn at your own pace and get job-ready for the world of digital marketing, online sales, and B2B outreach.
Who this course is for:
- Job Seekers – aiming to get job-ready in B2B marketing, email marketing, and AI tools with practical knowledge.
- Marketing Beginners – who want to build a strong foundation in B2B strategies, tools, and client engagement
- Business Owners & Entrepreneurs – who want to generate leads on their own and grow their customer base efficiently.
- College Students – who want to learn in-demand lead generation skills and start their career in digital marketing.
- Freelancers – looking to offer lead generation as a high-paying service to clients across industries.