Digital Marketing Automation: Tips, Tools & Strategies
3.7 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,316 students enrolled

Digital Marketing Automation: Tips, Tools & Strategies

Discover how to save time and optimize business performance through online marketing automation
3.7 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,316 students enrolled
Created by MindMekka ®
Last updated 10/2018
English
English
Current price: $86.99 Original price: $124.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 10 articles
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Establish clear marketing goals
  • Create a social media marketing automation strategy that can be implemented right away
  • Implement email marketing automation focused on list-building
  • Build long-lasting relationships with customers through customer follow-up automation
  • Formulate an effective overall marketing automation strategy
Requirements
  • Basic Computer Literacy
Description

In today's day and age, marketing automation is absolutely essential for any business to survive and thrive. This is because of one simple reason; it saves time, money and energy. Automation takes care of routine tasks and frees you up to focus on more important things such as growing your business.

Join me in this course and I'll show you how you can use marketing automation to free up hours of time and optimize business performance. When you enroll you'll:

  • See how automation can make the difference between being ‘stuck in the weeds’ and being able to focus on the big picture   

  • Learn how automation tactics can not only free up your time, but improve your business performance 

  • Explore automation tactics that help with each part of your sales process…. so that you’re always growing your business (even when you’re not there)

Enroll now and let's get started!


Who this course is for:
  • Small Business Owners
  • Entrepreneurs
  • Bloggers
  • Professional Service Providers
Course content
Expand all 27 lectures 51:00
+ Introduction & Course Overview
5 lectures 05:53

This lecture provides a definition of marketing automation and describes its role in business performance & growth.

Preview 01:20

Here, we discuss the numerous benefits of marketing automation, which include:

  • Lead generation
  • Taking over repetitive tasks to free up your time
  • Improving customer service, and more...
Preview 02:18

Firstly, this lecture identifies instances where marketing automation is not appropriate. Thereafter, it gives an overview of the learning objectives for this course.

Why & When Automation Isn't Always Appropriate
02:03
Activity Workbook
00:05
Marketing Automation Tools
00:06
+ Identifying The Goal of Your Marketing Automation Strategy
2 lectures 03:57

Before you begin implementing an automation strategy, you must first identify your goals and priorities. In this lecture, we explore the 4 key phases of the sale process, which are:

  1. Awareness
  2. Consideration/Engagement
  3. Conversion
  4. Retention

In doing so, you'll be able to identify which parts of the sale process you want to automate based on your goals.

Preview 03:55
Activity 1⇒ Identify Your Marketing Automation Goals
00:02
+ Social Media Marketing Automation
4 lectures 09:38

This lecture discusses how you can automate repetitive tasks through scheduling, monitoring and posting across platforms.

Automating Repetitive Social Media Tasks
04:19

This lecture provides an overview of the most popular social media automation services like Buffer, Hootsuite and Sprout Social.

Popular Social Media Automation Services
01:54

This lecture provides tips and best practices for social media automation regarding:

  • Optimal Post Frequency for Different Social Media Platforms
  • Content Ratios (promotional–original–shared)
  • Optimal Post Length & Times
  • Best Content Types for Different Platforms (Images, videos, tips, etc.)
Preview 03:15
Activity 2 ⇒ Select Tools, Methods & Content for Social Media Automation
00:10
+ Email Marketing Automation
3 lectures 07:29

Here, we discuss how vital automation is for effective email marketing.

Why Automation is Essential for Successful Email Marketing
01:25

This lecture discusses the most popular autoresponder programs like Aweber, MailChimp & GetResponse. Thereafter, it provides tips and best practices for email marketing automation with regard to greetings, types of content, content ratios and so forth.

Tools, Tips & Best Practices for Email Marketing Automation
06:02
Activity 3 ⇒ Outline An Automated Email Marketing Campaign
00:02
+ Content Marketing Automation
6 lectures 12:01

This lecture provides ideas and examples for repurposing content and discusses popular content management tools.

Repurposing Content & Content Management Tools
03:59

This lecture explores SEO automation by looking specifically at keyword research and split-testing.

Automating SEO
02:16

Here, we discuss popular webinar automation tools, content visibility tools to help promote and distribute content and tools you can use to streamline the content creation process.

Webinars, Content Visibility & Content Creation Tools
02:26

This lecture explores ways of automating content curation through various tools and sites to use when outsourcing content creation.

Content Curation
02:00

Here , we look at analytics programs like CrazyEgg, Mint and Google Analytics that can be used to monitor website and content performance.

Website Analytics
01:18
Activity 4 ⇒ Select Your Tools & Areas for Content Marketing Automation
00:02
+ Customer Follow-Up Automation
2 lectures 08:15

This lecture explains why it's important to keep your existing customers happy and how marketing automation can help in this regard through the use of:

  • Customer Loyalty Programs
  • Customer Retention Programs
  • Gamification
  • Tools for automating retention
Using Automation to Keep Existing Customers Happy
08:13
Activity 5 ⇒ Choose a Customer Follow-Up Automation Strategy
00:02
+ Conclusion
4 lectures 02:42
Putting it All Together to Form Your Overall Marketing Automation Action Plan
02:31
Activity 6 ⇒ Create Your Marketing Automation Plan
00:02
Course Summary
00:05
★Student Discount Booklet: Course Discounts & Special Offers★
00:03