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Digital Marketing Automation: The Beginners Guide
Rating: 2.0 out of 5(1 rating)
1 students

Digital Marketing Automation: The Beginners Guide

Learn digital marketing automation from the ground up
Last updated 4/2021
English
English [Auto],

What you'll learn

  • Learn the fundamentals of marketing automation
  • Learn the common CRM tools
  • Learn all about lead generation and sales funnel development

Course content

5 sections21 lectures2h 14m total length
  • Introduction6:18

    Discover the benefits of marketing automation, learn key tools and techniques, and master CRM, lead generation, email marketing, landing pages, and the sales funnel.

  • Definition of Marketing Automation1:55
  • Benefits of Marketing Automation?5:34

    Marketing automation boosts efficiency and saves time by automating tasks. Lead scoring improves lead quality, aligns sales and marketing, and delivers multi-channel insights for higher conversion and return on investment.

  • Improving Marketing ROI11:03

    Learn to calculate marketing ROI by dividing net profit by campaign investment, set specific, measurable, achievable, relevant, and time-bound goals, choose metrics to optimize platforms like Google, Facebook, and Instagram.

Requirements

  • Basic knowledge of digital marketing is required to complete the course

Description

Learn marketing automation to boost your productivity & ROIs!

Today, marketing automation is way more than just a topic discussed among digital marketers. It has become a go-to choice for a majority of marketers mainly because of all the benefits it provides.

As per 1 research, the marketing automation industry is expected to reach $7.63 Billion by 2025. This clearly states that nothing could be a better time than now to master this marketing solution for your projects or campaigns.

To help you learn this concept, here’s an exclusive course that will teach you everything about marketing automation from the scratch. It is designed with the goal of giving complete insights into the automation, importance, its implementation, various strategies & other important concepts.

The Importance Of Automation In Marketing?

  • Helps in creating a consistent customer experience.

  • Effective in delivering the right content to the right customer at the right time.

  • Saves time & allow marketers to schedule the campaign.

  • Increasing productivity by automating repetitive tasks.

  • Provides tailored & unique experience for each customer through personalization.

  • Allows multichannel campaign management.

  • Increases ROI by targeting customers more specifically.

How This Course Can Be Useful For You?

This online tutorial will help you to understand the importance of marketing automation in a step-by-step manner. It begins with the basics of automation, all the fundamentals & benefits along with the strategies to improve ROI. Once the basics are clear, it will help you in learning CRM, its applications, benefits & the right strategies.

In the later section, you will understand the importance of content marketing and its automation. It will also give you insights for automating a landing page & the right CTAs. In the end, an important case study is included along with an exclusive project for a complete understanding.

Key Concepts That You Will Learn

  • Marketing automation

  • Automation strategies

  • CRM & its applications

  • Content marketing

  • Content marketing automation

  • Landing page automation, Landing page CTA

  • Case study on marketing automation

  • Popular marketing platforms

  • Project on creating Hubspot Integration with your Gmail accounts


Upskill with automation for digital marketing today from scratch!


Who this course is for:

  • Any one who wants to learn marketing automation from ground up can take up this course