Erik Ernesto Vázquez is the Founder and Director of the MSc in Digital Business & Analytics and a Tenured Research Professor at Leonard de Vinci Business School (EMLV) in Paris, France. He started his career in the private sector holding positions as a consultant, financial accountant, marketing representative and was promoted to a position abroad as regional manager of marketing, pricing and sales for Caterpillar Inc, a company from the Fortune 100s list. Erik moved into the higher education sector becoming the youngest MBA Director for UDEM, an institution accredited by SACS, AACSB and AMBA. In this role, he launched the AMBA accreditation process that drove the institution to obtain this accreditation in 2019. Erik has been an active research member of the SNI National Research Council of Science and Technology (CONACYT) as well as a reviewer for the European Academy of Management in the track of international competitiveness since 2016. He has a doctoral degree from the University of Newcastle upon Tyne in the United Kingdom and Grenoble École de Management in which he specialized in digital business. Erik also holds an MBA of the University of North Carolina and EGADE Business School as well as an Engineering degree from UDEM. His research has been published in top international academic journals such as Harvard Business Review, MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing. Erik also works as a consultant for multinational tech companies such as Oracle. He has contributed to the practice in strategic projects such as the acquisition of the startup Shopnet by the multinational FEMSA as well as its due diligence process during 2018-19.