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30-Day Money-Back Guarantee
Marketing Digital Marketing

Learn Digital Marketing (12 Courses in 1)

Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More
Rating: 4.3 out of 54.3 (381 ratings)
55,705 students
Created by Jacek Kułak
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Work From Home as a Digital Marketing Manager
  • Grow Your Business With Digital Marketing Tools
  • Make Money Online and Reduce Your Costs
  • Master All Important Aspects of Digital Marketing - Quick and Easy Way
  • Analyze Digital Data and Make Informed Decisions
  • Track Behavior of Your Website Visitors
  • Choose the Best Email Marketing Tool and Use it to Your Advantage
  • Automate Sales and Marketing Tasks to Save Time and Increase Efficiency
  • Social Media Marketing
  • Advertising on Facebook, LinkedIn and Twitter
  • Display Advertising Best Practices
  • Be Higher in Google Search Results
  • SEO (search engine optimization) Ranking Factors
  • SEO Tools
  • Advertising in Search (PPC, Google Ads and Microsoft Ads)
  • Write Articles That Sale (Content Marketing & Copywriting)
  • Maximize Your Customer Relationship Management (CRM)
  • Video Marketing on YouTube and Other Platforms
  • Mobile Marketing Working Strategies

Requirements

  • No experience needed
  • Relevant to all types of businesses (selling products, services, local or global)

Description

If you ever wanted to learn digital marketing, but didn't know where to start, how to find a time for it or whether you will be able to do that, you're in the right place. This course is easy to understand and you can use presented techniques right away with a great success. I cut the essence out of the 100 hours course and squeezed it into a very efficient learning experience. I value your time, so only important things are kept. I removed theoretical only concepts, unnecessary digressions and stuff that is not working, with little to no influence on the results of your digital marketing. I divided the course into 12 chapters/segments:

1) Digital analytics

2) Customer relationship management

3) Email marketing

4) Digital marketing automation

5) SEO - search engine optimization

6) Search engine advertising

7) Content marketing

8) Social media marketing

9) Social media advertising

10) Display advertising

11) Video marketing and advertising

12) Mobile marketing and promotion

Each chapter includes a short introduction and then we move right into the battlefield. My goal is to provide you the insights that you will use right away to improve your business from the first video. You will learn digital marketing tools used by the marketing professionals. They will help you to save time and generate amazing results like more revenue or reduced costs. You will know both the strategy and the implementation phase. Digital tools you will use in practice: Google Analytics, Google Ads, Hubspot, Hotjar, Leadfeeder, Boardreader, Google Alerts, Wordpress, Google Trends, Mailchimp, Yoast SEO, Google Search Console, Ahrefs, LSI Graph, Microsoft Ads, Headline Analyzer, Copify, Canva, Facebook, Facebook & Instagram Ads, LinkedIn, LinkedIn Ads, Twitter, Twitter Ads, YouTube Manager and more.

Why should you take this course?

  • This course is the best way to start using digital marketing as soon as possible

  • Knowing digital marketing is a must, you can’t avoid it. You either join the party or close your business in the future

  • Digital marketing is very cost effective in comparison to the traditional marketing. It brings you tons of revenue at a relatively low cost

  • This course will show you both free and paid ways to maximize your return on investment

  • Digital marketing helps you to survive difficult economic and social times. You can still work and grow your business while sitting at home

  • Digital marketing is applicable to the great majority of businesses

  • This course will present you the use cases from different industries, so you will have the full picture and a lot of ideas how you can apply it to your own situation

  • Digital marketing helps you to understand what is working and what is not. Everything is trackable so you can collect data and make decisions based on it

  • This course will show you how to analyze data and how to optimize your efforts to increase your digital marketing effectiveness each day

  • Digital marketing helps you to become a better manager and get promoted in your work. You will be able to ask for a bigger salary, because of increased efficiency. With the skills you will learn you will be even able to start your own digital marketing company

  • This course will give you all the things you should do to succeed in a digital world served on a silver platter

  • Digital marketing allows you to spy on your competitors and copy their most successful strategies

  • This course will allow you to check what other companies do and why they do it

  • Digital marketing gives you the opportunity to communicate with your target group via multiple channels

  • This course will give you the knowledge how to create engaging content and how to distribute it to all relevant people

Don’t miss the opportunity. Master digital marketing and change your life forever. Enroll to this course now.

Who this course is for:

  • People who want to master digital marketing as soon as possible
  • People who want to transition from traditional to digital marketing
  • People who want to increase sales and the return of their advertising investment
  • People who are interested in running their own digital marketing agency
  • People who want to have a possibility to work from home
  • People who want to have a successful career and be prepared for the future

Course content

15 sections • 60 lectures • 5h 41m total length

  • Preview01:53

  • Introduction
    02:01
  • Website analytics - basic stats part 1
    09:47
  • Analyze basic stats
    3 questions
  • Website analytics - basic stats part 2
    06:16
  • Website tracking - events
    05:37
  • Website tracking - conversions
    06:56
  • Preview05:41
  • Companies tracking
    04:55
  • Trends & brand monitoring
    05:41

  • Introduction
    01:34
  • What you can do with a modern CRM?
    05:38
  • How to use a CRM system in practice? - configuration
    07:18
  • How to use a CRM system in practice? - contacts management
    04:22

  • Introduction
    01:14
  • How email marketing works?
    03:53
  • Email marketing in practice - configuration
    09:56
  • Email marketing in practice - campaigns
    07:27

  • Preview01:08
  • What can you automate? Automation workflows.
    06:08
  • Build your own automation workflows
    1 question
  • Digital marketing automation - email
    06:36
  • Digital marketing automation - website
    06:30
  • Digital marketing automation - deals and databases
    07:27

  • Introduction
    01:17
  • How does a search engine work? Ranking factors
    02:25
  • SEO keyword research
    07:33
  • Research your keywords
    1 question
  • How to monitor your position in Google search results?
    09:22
  • How to become #1 - content, engagement & other on-page SEO factors
    10:54
  • How to become #1 - links from external websites & other off-page SEO factors
    08:52

  • Introduction
    01:46
  • Account structure & keyword match types
    07:32
  • Conversion tracking & negative keywords list
    05:42
  • Campaigns and bidding strategies
    10:22
  • Ad groups and ads creation
    13:28
  • Search ads optmization
    07:07
  • Advertising on Bing search - import from Google Ads
    04:51

  • Introduction
    01:06
  • What content can you create and what makes great content?
    05:56
  • Copywriting tips and tricks
    09:29
  • Preview04:36
  • Design your creative
    1 question

  • Introduction
    01:28
  • Specificity of social media
    07:00
  • Social media personality and type of posts
    05:25
  • Posting, posting strategy and schedule
    07:58
  • Prepare a social media calendar for your brand
    1 question
  • Social media marketing optimization
    03:02

  • Introduction
    01:06
  • Advertising on Facebook and Instagram
    15:36
  • Advertising on LinkedIn
    06:18
  • Advertising on Twitter
    06:13

Instructor

Jacek Kułak
Digital Marketing Native
Jacek Kułak
  • 4.3 Instructor Rating
  • 690 Reviews
  • 88,806 Students
  • 2 Courses

Professional with over 10 years of digital marketing experience from the world’s biggest organizations including 5+ years in The Walt Disney Company and 5+ years in various creative agencies. PhD in marketing at the University of Warsaw and the author of multiple digital marketing articles. Digital marketing passionate who loves to teach.

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