Web Analytics & Digital Marketing Analytics - Zero to Hero
4.4 (463 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,496 students enrolled

Web Analytics & Digital Marketing Analytics - Zero to Hero

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics
4.4 (463 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,497 students enrolled
Created by Anil Batra
Last updated 5/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 43 mins on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the fundamentals and process for web analytics to make their digital marketing better
  • Understand what Google Analytics or other analytics tools provide without being tied to a tool.
  • Demystify the common definitions in Web Analytics
  • Understand the difference between Web Analytics and Digital Analytics
  • Learn how to go full circle with Digital and Web Analytics
  • Become confident in using Digital and Web Analytics skills on your resume
Requirements
  • No experience required.
Description

Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.

Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.

In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.

You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process.

I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.

I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.

Let's get started. Enroll in the course!


Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.


Who this course is for:
  • Anybody who wants to learn what web analytics is
  • Fresh graduates
  • Career changers
  • Marketing Strategists
  • Small business owners
  • Bloggers
  • Anybody who is interested in improving their web/blog or digital marketing
Course content
Expand all 11 lectures 43:08
+ Process
7 lectures 26:22
Marketing Analytics process
02:35
Strategy for Web and Digital Analytics
08:50
Data and Tools
06:11
Reporting, Analysis and Recommendations
03:57
Optimization
03:00
Next steps
01:22

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Test your knowledge
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Bonus Lecture
00:27