Web Analytics & Digital Marketing Analytics - Zero to Hero

Name: Web Analytics & Digital Marketing Analytics - Zero to Hero
Rating: 4.5 (6143 reviews)

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics

Highest Rated

Created byAnil Batra

Last updated 1/2026

English

What you'll learn

Understand the fundamentals and process for web analytics to make their digital marketing better
Understand what Google Analytics or other analytics tools provide without being tied to a tool.
Demystify the common definitions in Web Analytics
Understand the difference between Web Analytics and Digital Analytics
Learn how to go full circle with Digital and Web Analytics
Become confident in using Digital and Web Analytics skills on your resume

Course content

2 sections • 11 lectures • 42m total length

Introduction3:22
Anil Batra introduces web analytics and digital analytics, defining data collection, analysis, and reporting to understand and optimize web usage, marketing effectiveness, and conversions across all digital channels.
How Web Analytics works6:12
Learn how web analytics tracks visitor arrival, pages viewed, and actions using cookies and page tags (pixels), with server logs and real-time data powering tools like Google Analytics.
Building Blocks of Web and Digital Analytics3:44
Identify the four building blocks of web analytics—visitors (users), page views or events, time, and visits (sessions)—and learn how cookies and login IDs improve counting.
Role of Digital Marketing and Web Analyst3:28
Identify how web and digital analysts transform analytics data from tools like Google Analytics into actionable insights for stakeholders, beyond mere reporting, by combining data sources and revealing business stories.

Marketing Analytics process2:35
Execute the four-step digital marketing analytics process—strategy and goals, audience and stakeholders, data and tools, and optimization—delivering insights, kpi-driven reporting, and iterative improvements through testing.
Strategy for Web and Digital Analytics8:50
Define a solid digital marketing analytics strategy by aligning executives on business objectives, setting goals and KPIs with measurable targets, and using metrics to explain performance and guide reporting.
Data and Tools6:11
Identify required data, sources and owners, tools, finalize the measurement plan, and map metrics to dashboards. Implement tagging with QA and choose a visualization tool, from Excel to Tableau.
Reporting, Analysis and Recommendations3:57
Learn to report, analyze, and deliver actionable recommendations after launch, using dashboards to highlight key performance indicators and segment by source, behavior, demographics, and technology to optimize campaigns.
Optimization3:00
Collect and prioritize recommendations by impact, effort, and risk; design variations and test with ab testing or multivariate experiments; analyze results to complete the marketing analytics cycle.
Next steps1:22
Apply marketing analysis to digital, web, and offline contexts by choosing a tool such as google analytics, gaining access to a website's analytics, using insights to improve site and marketing.
Test your knowledge
Bonus Lecture0:16

Requirements

No experience required.

Description

Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.

Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.

In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.

You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process.

I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.

I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.

Let's get started. Enroll in the course!

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

Anybody who wants to learn what web analytics is
Fresh graduates
Career changers
Marketing Strategists
Small business owners
Bloggers
Anybody who is interested in improving their web/blog or digital marketing

Web Analytics & Digital Marketing Analytics - Zero to Hero

What you'll learn

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Course content

Introduction4 lectures • 17min

Process7 lectures • 26min

Requirements

Description

Who this course is for: