Learn How To Start & Grow Your Own Digital Marketing Agency

Implement a seven-step client acquisition system to build lead lists, outreach via email, calls, or ads, run discovery and presentation calls, and launch campaigns within two weeks.

Find hot leads through directories like HealthGrades and RealSelf, identify doctors accepting new patients, and tailor offers with tracking and compelling landing pages for targeted outreach.

Identify profitable google ads prospects by evaluating landing pages versus home pages, verify conversion tracking and analytics, and recommend landing page optimization to increase lead quality.

Win clients with personalized video audits that provide upfront value and establish you as an expert. Target Google and Facebook ads, highlight tracking gaps, and optimize landing pages for outreach.

Audit highlights implementing Google Tag Manager, converting traffic to a dedicated landing page with a clear call to action, optimizing opt-in placement to boost conversions and the ad quality score.

Review a video audit for a home services contractor's Facebook ads, highlighting the need for a clear offer, direct call to action, and a dedicated landing page to boost ROI.

Analyze underperforming Facebook ads and landing pages to create value video audits. Highlight missing call to action, weak landing-page design, and tracking issues to boost ad conversions.

Discover leads on demand with the Lead Carrott tool, evaluating SSL certificates, Google My Business, and Facebook Pixel to identify local business opportunities and secure quick client wins.

Build a cold email lead generation system by growing your audience through manual search, bought lists, or contractors. Clean data and automate follow-ups to secure discovery calls.

Learn to find and leverage case studies from white label digital marketing partners to position your agency as an authority, boost prospecting, and accelerate growth.

Discover where to source custom email lists by industry and location using providers like U.S. company leads and database Bible, then verify emails to protect your domain reputation.

Learn six high impact email templates for outreach, including location specific offers, automated follow ups, and free site audits to win more clients for your digital marketing agency.

Discover how insta reports in dash clicks create premium, white-label client audits. Evaluate directories, listings, reviews, social metrics, and site issues like mobile usability and page speed to win clients.

Learn to craft professional cold emails with domain-based addresses, credible signatures, and presuppositional language focused on the recipient’s needs, while avoiding attachments or calendar links in the first outreach.

Identify good vs bad prospects by assessing willingness to learn, capacity for listings, alignment with your process, and sales boundaries; lead the sale toward win-win engagements with open-minded clients.

Master scheduling calendar invites for prospects by setting correct time zones, booking discovery calls for 30 minutes with three reminders, and researching the prospect 24–48 hours in advance.

Use Kalani call booking software to schedule client calls, integrate calendars, and pre-qualify prospects with invitee questions, boosting professionalism for your digital marketing agency.

Learn to set up an email automation campaign using Woodpecker, create a four-step follow-up sequence, upload prospects with personalized fields, schedule by time zones, and generate leads.

Learn to use LinkedIn Sales Navigator to build targeted lead lists by geography and seniority. Craft personalized connection messages and leverage a 30-day free trial for outreach at scale.

Connect the Facebook lead form to a Google Sheets spreadsheet to capture leads (name, email, phone) and trigger calendar bookings.

Engage gatekeepers and executive assistants as allies by using clear justification statements, a precise elevator pitch, and targeted questions to determine fit, protecting decision-makers' time and adding value.

Discover how digital marketing agency consultants diagnose client needs, ask precise discovery questions, and prescribe tailored solutions. See how ROIC scenarios justify investment by delivering exactly what clients want.

identify the three prospect levels and show how to tailor messaging with a proven process, roi focus, and case studies to grow your digital marketing agency.

Master sales objection handling by reframing concerns, using the agreement, contrast, and comparison frames to acknowledge, clarify, and uncover buyers' real needs for price or value.

Learn how to collect payments by using wave apps’ free platform to create reoccurring invoices that automatically bill clients monthly on the same date after a single setup.

Learn to structure Google search ads with keyword ad groups and synonyms to capture diverse queries. Master exact, phrase, and broad modified match types, plus quality score and landing-page congruence.

Master keyword research using single keyword ad groups, top level keywords, and related terms with search volume, cost per click, and negative keywords for crawl space and attic services.

Learn how to install Google Analytics on a WordPress site with the MonsterInsights plugin, and use it as a foot-in-the-door offer to demonstrate value.

Learn Google Ads copywriting mastery by analyzing top competition, crafting keyword-driven headlines for crawl space cleaning ads, and testing multiple ads to optimize click-through rates and conversion costs.

Learn how to use Thrive Architect to build high-converting landing pages with drag-and-drop elements, customizable backgrounds, fonts, colors, and layout options.

Set up call tracking on client landing pages to monitor lead-generating phone calls via Google ads, with whisper messages and call greetings.

Discover how to price Google Ads using keyword planner to forecast leads and conversions, then optimize with more keywords and negatives for lower cost per lead.

Learn to set up and manage Google local service ads to generate pay-per-lead leads for local service businesses, guided by Google guarantee, service-based bidding, and review systems.

Explore how Google Local Service Ads deliver guaranteed, pay-per-lead results, with top placements and a Google Guarantee badge, plus setup, verification, and review management.

Discover how Facebook ads function as laser targeted billboards, reaching people by interests, age, location, and demographics, using Facebook Pixel and Business Manager to run campaigns, ad sets, and ads.

Discover a six-step local business Facebook Ads formula to launch, optimize, and follow up with irresistible offers, compelling copy, eye-catching visuals, precise targeting, congruent landing pages, and automated follow-ups.

Explore the value ladder concept by starting with a low-cost or free offer to attract clients, then upsell services to increase customer lifetime value in a digital marketing agency.

Explore the Facebook ROAS calculator to estimate leads, conversions, and ROI across industries, and present prospective client results with pre populated data and minimal ad spend scenarios.

Learn to navigate the ads manager from campaigns to ad sets and creatives, using targeting, budgets, and the pixel. Leverage Facebook AI for retargeting, traffic, and conversions.

Launch a Facebook lead ads campaign using the lead form in ads manager, targeting local businesses with a $10 daily budget and a simple form.

Master Facebook ad naming structures across campaign level, ad set level, and ad level, including offer name, objective, location, age, gender, interests, and image or video content.

Discover seven Facebook ad copywriting templates built on repeatable structures and audience-aware messaging to craft persuasive copy for digital marketing campaigns.

Learn to perform Facebook ads split testing by selecting a conversion and traffic, then test a single variable—audience, location, age, or gender—across ad sets to identify the best performing option.

Learn to use the Facebook Audience Insights tool to build targeted ad audiences and buckets—based on demographics, interests, and devices—and explore the ad library for inspiration.

Explore how to access your competitors' ads using Facebook page transparency and the Ad Library, search by brand, review ad details, and analyze variations for optimization.

Learn how digital marketing KPIs track paid advertising performance with metrics like cost per lead, cost per click, click-through rate, conversion rate, CPM, and ROAS to optimize ROI.

Master a Facebook ads pitch deck for client conversations, detailing ad creation, landing pages or lead forms, pixel tracking, retargeting, and a medical space case study.