Digital Marketing Ads | Increase Leads & Sales with Ads
4.2 (128 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
786 students enrolled

Digital Marketing Ads | Increase Leads & Sales with Ads

Learn Facebook Ads, Google Ads (AdWords), YouTube Ads, Instagram Ads & More to Get More Website Visitors, Leads & Sales.
4.2 (128 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
786 students enrolled
Created by Robin & Jesper
Last updated 5/2020
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 25 hours on-demand video
  • 4 articles
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Sales Psychology
  • Facebook Ads
  • Facebook Messenger Ads
  • Facebook E-Commerce Ads
  • Google Ads (Former Google AdWords)
  • YouTube Ads
  • Instagram Ads
  • Pinterest Ads
  • LinkedIn Ads
  • Twitter Ads
  • Quora Ads
  • Copywriting
Requirements
  • No Knowledge Required.
  • A Computer with Internet Connection.
Description

Let's Build a Successful Digital Marketing Advertising Strategy Together, Step by Step!

In the Digital Marketing Ads | Increase Leads & Sales with Ads Course you'll learn to create effective ads for your business & career to grow, on the 8 biggest platforms online.

— You'll learn step by step how to create ads that people will click, we'll talk phycology behind "what makes people click". Whether your goal is to get more traffic to a website, get more leads for a business or more sales - this course is for you!

This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!

— After This Course, You'll Be Able To

  • Work as a successful Digital Advertising Freelancer.

  • Get Hired as a Digital Advertising Expert.

  • Grow Your Business & Career.

— What You Will Master Inside This Course

  1. Sales Psychology

  2. Google Ads (Former Google AdWords)

  3. Facebook Ads

  4. YouTube Ads

  5. Instagram Ads

  6. Pinterest Ads

  7. Linkedin Ads

  8. Twitter Ads

  9. Quora Ads

The Course includes Articles, Templates & Tools That'll Optimize Your Digital Advertising!

The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST.

Who Is The Target Audience?

  • People Wanting to Become a Top Freelancer.

  • Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.

  • Business Owners Who Want to Use Digital Advertising to Grow their Business.

  • Anyone Who Wants to Master Digital Advertising.

  • Anyone Struggling to Get Traffic and Sales.

  • If You're New In Business & Want to Advertise Effectively.

  • Anyone Looking to Start a Career in The Digital Advertising Space.

  • Anyone Who Wants to Build a Brand and a Fan Base Using Advertising.

  • Someone with a job who wants to create their own business on the side.

See You Inside The Digital Marketing Advertising Masterclass | Social Media Ads.

Love 

Robin & Jesper

Who this course is for:
  • You Who Wants to Master Digital Advertising From Scratch.
  • Freelancers Looking For The Full Packet Within Digital Advertising.
  • Anyone Looking to Start a Career in Digital Advertising.
  • Anyone Struggling to Get Website Traffic, Leads & Sales.
  • Someone With a Job Wanting to Create Their Own Business on The Side.
  • If You're New In Business & Want to Advertise Effectively.
Course content
Expand all 173 lectures 24:48:46
+ Introduction
2 lectures 19:32

In this lecture, we'll learn the differences between the 2 biggest advertising company's Facebook & Google.

Preview 09:45

In this lecture, we'll learn how we can get attention with our ads on Social Media.

How To Get Attention On Social Media
09:47
+ Sales Psychology
5 lectures 42:19

In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

Reciprocity
03:59

In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

Curiosity
07:34

In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

Scarcity
05:28

In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

Preview 08:15

In this lecture, we'll learn what a Buyer Persona is, how we can use it to grow our business and how to create one step by step.

Buyer Persona
17:03
+ Google Ads
59 lectures 11:03:46

In this lecture we'll be setting up your Google Ads Account.

Set Up Your Google Ads Account
06:59

In this lecture we're going to have a look at the Google Ads Structure to get a deeper understanding on how Google Ads work.

Google Ads Structure
11:46

In this lecture we'll be talking about Networks in Google Ads.

Networks
10:38

In this lecture we'll be talking about Campaign Start & End Dates in Google Ads.

Campaign Start & End Dates
03:47

In this lecture we'll be talking about Campaign URL Options in Google Ads.

Campaign URL Options
07:33

In this lecture we'll go through the Dynamic Search Ads Settings.

Dynamic Search Ads
08:44

In this lecture we'll be talking about location targeting, what are the pros and cons? What should you think about?

Location Targeting
18:52

In this lecture we'll be talking about languages in Google Ads.

Languages
06:46

In this lecture we'll be talking about types of audiences.

Audiences: Types
16:10

In this lecture we'll be talking about audiences and targeting.

Audiences: Targeting
17:49

In this lecture we're gonna be talking about budget in Google Ads.

Budget
12:10

In this lecture, we'll talk about bidding.

Preview 10:30

In this lecture, we'll talk about Automated Bid Strategies.

Automated Bid Strategies
15:30

In this lecture, we'll talk about Manual CPC.

Manual CPC
12:21

In this lecture, we'll talk about Ad Schedule.

Ad Schedule
05:26

In this lecture, we'll talk about Ad Rotation.

Ad Rotation
06:40

In this lecture, we'll talk about Sitelink Extensions.

Preview 09:15

In this lecture, we'll talk about Callout Extensions.

Callout Extensions
07:56

In this lecture, we'll talk about Call Extensions.

Call Extensions
10:00

In this lecture, we'll talk about Structured Snippet Extensions.

Structured Snippet Extensions
07:36

In this lecture, we'll talk about App Extensions.

App Extensions
04:28

In this lecture, we'll talk about Lead Form Extensions.

Lead Form Extension
20:24

In this lecture, we'll talk about Message Extensions.

Message Extensions
07:20

In this lecture, we'll talk about Promotion Extensions.

Promotion Extensions
07:27

In this lecture, we'll talk about Price Extensions.

Price Extensions
10:39

In this lecture, we'll talk about Location Extensions.

Location Extensions
06:06

In this lecture, we'll talk about Ad Groups Structure.

Ad Groups Structure
16:37

In this lecture, we'll Set Up Your Ad Group.

Set Up Your Ad Group
13:36

In this lecture, we'll talk about Ads Rules.

Ads Rules
07:26

In this lecture, we'll talk about Successful Text Ads Principles.

Successful Text Ads Principles
25:14

In this lecture, we'll Set Up Your Text Ad.

Set Up Your Text Ad
14:16

In this lecture, we'll talk about the Review Process Shortcut.

Review Process Shortcut
04:34

In this lecture, we'll talk about Billing.

Billing
06:35

In this lecture, we'll talk about Google Ads Dashboard.

Dashboard
22:35

In this lecture, we'll talk about Conversion Tracking.

Conversion Tracking
08:15

In this lecture, we'll Generate the Website Conversion Tracking Code.

Generate Website Conversion Tracking Code
19:16

In this lecture, we'll install the global site tag.

Install Global Site Tag
09:44

In this lecture, we'll install Website Conversion Tracking.

Preview 07:31

In this lecture, we'll start understanding keywords.

Understanding Keywords
09:46

In this lecture, we'll start understanding keyword research.

Keyword Research
10:55

In this lecture, we'll start to understand keyword planning.

Keyword Planning
11:57

In this lecture, we'll start to understand keyword organisation.

Keyword Organising
09:22

In this lecture, we'll start to understand the keyword match types.

Keyword Match Types
17:02

In this lecture, we'll start to understand negative keywords.

Negative Keywords
14:04

In this lecture, we'll learn how to find and list negative keywords.

Finding & Listing Negative Keywords Part 1
11:48

In this lecture, we'll learn how to find and list negative keywords.

Finding & Listing Negative Keywords Part 2
11:14

In this lecture, we'll learn how to find keywords.

Keyword Research - Finding Keywords
13:36

In this lecture, we'll learn how to find keywords.

Keyword Research - Finding Keywords Part 2
14:41

In this lecture, we'll learn how to find competitors keywords.

Keyword Research - Finding Competitors Keywords
09:29

In this lecture, we'll learn how to do keyword planning using the Buyer's funnel.

Keyword Planning - Using the Buyer’s Funnel
17:02

In this lecture, we'll learn how to do keyword planning based on Volume and Costs Estimates.

Keyword Planning - Volume & Costs Estimates
20:00

In this lecture, we'll learn how to do keyword Organisation based on finding themes and wrapping.

Keyword Organising - Finding Themes & Wrapping
15:11

In this lecture, we'll learn how to Calculate Initial Max CPC Bids.

Calculate Your Max CPC Bid
09:31

In this lecture, we'll learn about Quality Score.

Quality Score
12:56

In this lecture, we'll learn about Ad Rank.

Ad Rank
09:04

In this lecture, we'll talk about Manage Multiple Accounts (MCC).

Manage Multiple Accounts (MCC)
06:33

In this lecture, we'll talk about Split Testing.

Split Testing
10:59

In this lecture, we'll talk about Remarketing.

Remarketing
07:35

Thank You and Congratulations on Finishing the Course! You've done great.

Final Words
02:30
+ Facebook Ads: Beginner - Advanced
37 lectures 04:02:09

In this lecture you'll learn about Targeting, what it is and how it can change you business forever.

Targeting
07:40

In this lecture you'll learn how to find great ads, save them and use them for inspiration later on in the course.

Preview 03:02

In this lecture you'll learn how to set up your Facebook Advertising Account to get started.

Set Up Ads Account
03:10

In this lecture you'll learn how to Boost Posts.

Boost Post
08:52

In this lecture you'll learn what the different Ads Objectives are, and how to create your First Ad.

Create First Ad
09:26

In this lecture you'll learn how to set up Location and Demographics in the Ad Set level.

Location & Demographics
03:11

In this lecture you'll learn how to set up Interests, Behaviors and Connections in the Ad Set Level.

Interests, Behaviors & Connections
06:46

In this lecture you'll learn about the different Placements in the Ad Set level.

Preview 03:16

In this lecture you'll learn how to set up your Budget in the Ad Set level.

Budget
07:58

In this lecture you'll learn about the different Ad Formats and how to Style your ads in the Ads section.

Styling Ads
08:13

In this lecture you'll learn how to write an Ad Headline and Text that sells.

Write Ads That Sells
04:31

In this lecture you'll learn about reviewing and placing your ad order.

Place Ad Order
01:54

In this lecture you'll learn about the different Ads Terms.

Ads Terms
05:14

In this lecture you'll learn how to improve your ads by using Breakdowns to see what's working and what's not.

Improve Ads
06:59

In this lecture you'll learn about the vital Facebook Pixel to take your marketing to the next level.

Facebook Pixel
05:57

In this lecture you'll learn how to create a Custom Audience from your Website Traffic.

Website Custom Audience
06:27

In this lecture you'll learn how to create a Custom Audience from your Email List.

Email Custom Audience
05:53

In this lecture you'll learn how to create a Custom Audience from your Facebook Page Engaged Audience.

Page Engagement Custom Audience
04:58

In this lecture you'll learn how to create a Custom Audience from your Video Views.

Video Views Custom Audience
05:51

In this lecture you'll learn how to scale your targeted audience using a Lookalike Audience.

Lookalike Audience
05:08

In this lecture you'll learn how to get cheap Page Likes using your Custom Audience.

Page Likes With Custom Audiences
09:28

In this lecture you'll learn how to create Video Ads.

Video Ads
10:05

In this lecture you'll learn how to create Lead Ads.

Lead Ads
10:19

In this lecture you'll learn how to create Dynamic Ads for your E-commerce.

Dynamic Ads For E-commerce
09:15

In this lecture you'll learn how to create Collection Ads for your E-Commerce.

Collection Ads For E-Commerce
06:33

In this lecture you'll learn how to create Offer Claims on your Ads.

Offer Claims
09:35

In this lecture you'll learn how to create Local Awareness using Reach Ads.

Reach Ads For Local Awareness
09:14

In this lecture you'll learn how to create an Event and follow it up with Event Response Ads

Event & Event Response Ads
05:50

In this lecture you'll learn about Conversion Ads and why tracking ads is a great idea.

Conversion Ads
07:39

In this lecture you'll learn about Messages Ads and how they can increase conversions.

Messages Ads
07:06

In this lecture you'll learn about the different functions within the Ads Manager.

Ads Manager Functions
12:51

In this lecture you'll learn about Split Testing and it's different applications.

Split Testing
08:24

In this lecture you'll learn about Cost Per Results and important Split Tests to use to improve it.

Cost Per Results
02:39

In this lecture you'll learn about bulk managing your Ad Sets and Ads.

Bulk Manage
05:52

In this lecture you'll learn about the Facebook Business Manager, what it is, how to create it and use it.

Business Manager
07:06

In this lecture you'll learn about the Facebook App Adverts Manager App, what it is, how to use it and what you can do with it.

Facebook Adverts Manager App
05:28

In this lecture you'll start applying what you've learned, and be ready to create your first Facebook ad.

Facebook Ads Assignment
00:19
+ Facebook Ecommerce Ads
13 lectures 01:19:53

In this video you're going to create an Facebook Page to start Driving Traffic with Facebook Ads.

Create Facebook Page
02:40

In this video you're going to create your Facebook Advert Account to start making Facebook Ads.

Preview 04:26

In this video you'll learn how to Install The Facebook Pixel to track information about your customers to target them with your Facebook Ads.

Install Facebook Pixel
05:44

In this video you'll learn how to create your first Facebook Ad to start Driving Traffic to your Shopify Store.

Create Your First Ad
06:16

In this video you'll learn about detailed targeting.

Detailed Targeting
07:52

In this video it's time to finishing the Ad.

Finishing The Ad
08:37

In this video you'll learn about Split Testing.

Split Testing
04:52

In this video you'll learn about the Ads Manager so you know how to navigate the interface.

Ads Manager
07:34

In this video you'll learn all about Ad Sets.

Ad Sets
10:43

In this video you'll learn about the "Scale & Stop" technique.

Scale or Stop
07:38

In this video you'll learn How to Scale your Ads.

How to Scale
06:48

In this video you'll getting examples and inspiration from other people and companies successful Facebook Ads to make your Ads as efficient as possible. The best way to learn is to model success.

Ad Creative Examples
06:23

In this lecture you'll start applying what you've learned, and create your first eCommerce Facebook ad.

Facebook eCommerce Ads Assignment
00:20
+ Facebook Messenger Ads
7 lectures 01:20:48

In this lecture you'll learn to set up your Facebook Advertising Account to start creating Facebook Messenger Ads.

Set Up Facebook Advertising Account
03:10

In this Lecture you'll learn how to create Click to Messenger Ads.

Click to Messenger Ad
19:29

In this lecture you'll learn how to create sponsored ads in Facebook Messenger.

Sponsored Messages
08:30

In this lecture you'll learn how to design captivating and professional ads.

Design Your Ad
12:20

In this lecture you'll learn about Facebook Messenger Ads Strategies you can use to succeed with your Messenger Ads.

Facebook Messenger Ads Strategies
19:33

In this lecture we're going to have a look at some detailed targeting practices.

Detailed Targeting Practices
17:32

In this lecture you'll start applying what you've learned, and get your Facebook Messenger ads started.

Facebook Messenger Ads Assignment
00:14
+ YouTube Ads
19 lectures 02:17:08

In this lecture, you'll learn why you should start using Video Ads.

Why Use Video Ads?
06:02

In this lecture, you'll learn to connect Google Ads & YouTube.

Connect Google Ads & YouTube
04:34

In this lecture, we'll start our video ad campaign.

Starting Our Video Ad Campaign
02:42

In this lecture, we'll talk about video ad formats.

Video Ad Formats
17:44

In this lecture, we'll talk about Bidding Strategy.

Bidding Strategy
05:20

In this lecture, we'll talk about Delivery Method.

Delivery Method
06:09

In this lecture, we'll talk about Networks.

Networks
08:06

In this lecture, we'll talk about Inventory Type.

Inventory Type
07:46

In this lecture, we'll talk about Excluded Contents, Types & Labels.

Excluded Contents, Types & Labels
04:52

In this lecture, we'll talk about Selective Optimisation.

Selective Optimisation
06:16

In this lecture, we'll talk about Frequency Capping.

Frequency Capping
09:06

In this lecture, we'll talk about YouTube Keywords.

YouTube Keywords
08:57

In this lecture, we'll talk about Topics.

Topics
04:12

In this lecture, we'll talk about Placements.

Placements
07:01

In this lecture, we'll talk about Bidding.

Bidding
04:19

In this lecture, we'll Set Up a Video Ad.

Set Up Video Ad
08:55

In this lecture, we'll talk about Companion Banner.

Companion Banner
12:42

In this lecture, we'll talk about Discovery Ad.

Discovery Ad
05:43

In this lecture, we'll talk about Improve Profits Strategy.

Improve Profits Strategy
06:42
+ Pinterest Marketing
4 lectures 28:57

In this section you'll learn why Pinterest Ads are so powerful.

Why Pinterest Ads Work
03:39

In this lecture you'll learn how to set your Ads Campaign.

Set Campaign
07:05

In this lecture you'll learn how to set your Ad Group.

Set Ad Group
14:29

In this lecture you'll learn how to set your Ad Pin.

Set Ad Pin
03:44
+ LinkedIn Marketing
3 lectures 27:05

In this lecture you'll learn how to start advertising on LinkedIn.

Advertising on LinkedIn
07:14

In this lecture you'll learn how to set your content and audience.

Set Content & Audience
11:35

In this lecture you'll learn how to set your budget and schedule, and we'll finish the ad.

Set Budget & Schedule
08:16
+ Quora Marketing
3 lectures 22:54

In this lecture you'll learn how to set your ad campaign.

Set Campaign
05:03

In this lecture you'll learn how to set your ad set.

Set Ad Set
09:14

In this lecture you'll learn how to finalize your ad and use the dashboard.

Create Ad & Dashboard
08:37