Digital Marketing Course: Google Ads & SEO for Beginners

Discover why websites matter for retargeting, brand identity, credibility, primary asset status, and as a digital visiting card that offers complete customization and control.

Evaluate website builders and CMS options, including WordPress, Shopify, and Magento, to choose the best method for your site's needs, balancing ease, scalability, and mobile optimization.

Explore website optimizations with a mobile-first mindset, focusing on technical foundations, fast load times, image formats, caching, and strategic internal and outbound linking to boost user experience and domain authority.

Identify four broad email campaign types—promotional, relational, transactional, and company campaigns—and learn how automated sequences drive opens, engagement, and lead generation.

Learn to build an email marketing campaign in Mailchimp by configuring audiences, creating campaigns, designing templates, and scheduling sends, while respecting consent and unsubscribe guidelines.

Build automated emails for e-commerce by creating flows triggered by newsletter signups, using purchase history to guide conditional messages, and leveraging templates to engage subscribers.

Explore copywriting as the art of writing to sell and prompt action, contrasting it with other content forms and emphasizing urgency, emotion, and landing-page effectiveness.

Explore tips for writing magnetic headlines and ctas by applying psychology-driven persuasion techniques. Learn to balance emotion, ethics, and logic, use credibility and influencers, and craft headlines that drive action.

Explore the fundamentals of search engine optimization, from how search engines work to keyword strategies, on-page and off-page optimization, and white-hat versus black-hat techniques, to improve rankings and acquire customers.

Explore how crawling, indexing, and ranking organize web content and deliver relevant results via spiders.

Learn how to conduct keyword research by listing primary and secondary keywords, distinguishing long-tail terms, and turning volume, competition, and intent into an actionable strategy based on relevancy.

Explore how robots.txt and sitemaps shape indexing and site architecture, assign priority and change frequency, and use Google search console for actionable SEO insights.

Explore how Google search evolved over three decades, from basic indexing to knowledge graph and Hummingbird, Penguin penalty, and mobile-first updates driving user intent.

Master on-page and off-page optimization with practical backlinking techniques, improving site speed, image and content quality, semantic keywords, and credible engagement for better seo.

Explore how Facebook ads evolve, the role of the business manager, and how to set up pages, catalogs, and audiences to target campaigns with budgets.

Navigate Facebook campaign objectives and ad manager setup to plan brand awareness, traffic, engagement, lead generation, and conversions for effective digital marketing campaigns.

Define your target audience through demographics, geography, and behavior to guide campaigns. Learn precise targeting on platforms like Facebook to optimize reach and budget.

Structure Facebook and Instagram campaigns by crafting primary text, headlines, and descriptions, selecting the page, and choosing single image or video ads to align with campaign objectives.

Analyze campaign analytics by examining reach, impressions, CPC, CPM, and frequency; test hypotheses on audience saturation, optimize targeting, and convert leads into strategy-driven decisions.

Learn bidding strategies in digital advertising, balancing auctions, budgets, and bid amounts across platforms like Facebook and Google. Align bidding with your objectives to optimize reach within budget.

Retargeting uses cookies to show ads to visitors who landed on your site, targeting them again to improve conversions; distinguish targeting from marketing and how cookies enable campaigns.

Explore how to create lookalike and custom audiences for Facebook ads, understand their differences, set thresholds, and implement audience targeting from website visitors and engaged users.

Explore how conversion events and custom conversions drive e-commerce campaigns, using Facebook pixels to measure clicks, purchases, and on-site actions with a flexible event template.

Explore how Google ads work, including search, display, video, and shopping ads, and demystify bidding, quality score, and ad auction to optimize campaigns.

Explore the structure of Google ad campaigns, including campaigns within campaigns, ad groups, audiences, and extensions, with budgets, placements, keywords, and landing pages.

Explore Google Ads targeting options, including keyword, contextual, placement, topic, in-market, and affinity audiences, and learn to plan strategic, cost-aware campaigns.

Master advanced campaign settings to tailor your digital marketing plan with campaign types, budget and bidding, language and location targets, extensions, devices, and scheduling.

Discover how responsive display ads auto fit devices by combining headlines, descriptions, logos, and images. Leverage asset-level reporting and machine learning to test five headlines and optimize campaign performance.

Learn how utm parameters track traffic sources, mediums, campaigns, and influencers to measure campaign performance. Tag links and use analytics to attribute visits and optimize digital marketing.

Use a three-stage funnel framework—top, middle, bottom—to identify problems, assign marketing and sales accountability, visualize customer flow, and run experiments to improve conversions with funding.

Explore the acquisition and engagement funnel, from awareness to conversion, with a flexible framework for lead qualification, site visits, targeted campaigns, and end-to-end measurement.

Explore the pirate funnel from acquisition to activation, retention, and engagement in digital marketing. Learn practical activation tactics for mobile apps, retention strategies, and how incentives drive revenue.

Drive growth with the flywheel model, a momentum-driven alternative to funnels that links acquisition, activation, retention, education, and ongoing communication to create promoters.

Discover what automation means in marketing, how it handles routine tasks and reports, and whether it is technical, with plugins that streamline the overall system.

Discover how to plan and implement marketing automation without coding, exploring real-world tasks like email filtering, lead and crm data transfer, calendar and appointment automation, and multi-source process integration.

Automate ad performance reports for Facebook and Google ads by creating shareable dashboards, scheduling daily email deliveries, and exporting to Excel or CSV for deeper analysis.

Automate your CRM to centralize leads, automate workflows, and align marketing, sales, and customer service with multi-source lead capture, email sequences, and app integrations.

Automate information flow by connecting data sources into a single dashboard and organizing a data pipeline to convert raw data into actionable insights with Google Data Studio and Power BI.

Learn how Google Analytics measures audience behavior, acquisition sources, and conversions, and how browser-level data and integrations with Google tools drive marketing decisions.

Navigate the Google Analytics structure from organization to properties and views, view sample reports, and analyze segments such as mobile traffic to understand audience demographics and devices.

Learn how measurement in marketing drives decisions by collecting, analyzing, interpreting, and reporting data using tools like Google Analytics and ads, and building actionable KPIs.

Discover how Google Tag Manager unifies tags in a single container, using triggers and variables to track clicks, scrolls, and video plays for Google Analytics.

Hotjar uses maps and session recordings to reveal website hotspots, attention, and user behavior for marketing measurement. Gather feedback, test hypotheses with experiments, compare content, and justify value before investing.