Social Media Advertising: Facebook, LinkedIn & more!

Discover why Facebook ads offer precise audience targeting, strong call-to-action links, and high click-through rates through optimization across a 2 billion user base.

Explore how to set up Facebook Business Manager and Meta Business Suite, plan content, and run ads across pages, ad accounts, and assets, with roles, domains, and payment methods.

Verify your domain in business manager to prevent Facebook ad rejection by linking your site; copy the meta tag into your WordPress or other site header or via a plugin.

Create a Facebook ads account in the business manager, set the timezone and currency, add users with full access, and enter billing information to prepare for campaigns and performance insights.

Create and customize a Facebook page for your brand, link it to your ad account, set category, add admins, and prepare a profile picture, cover photo, and description in Canva.

Switch between Facebook Business Manager and Meta Business Suite, and learn to run ads directly in Meta Business Suite without the classic Ads Manager.

Learn to navigate ads manager across meta business suite and business manager, organize campaigns, ad sets, and ads, monitor budget, bid strategy, delivery, and performance metrics.

Explore the Facebook ads account hierarchy from the manager account to campaigns, ad groups, and ads, including targeting, budget, placements on Facebook, Messenger, WhatsApp, and Instagram, and automatic creative optimization.

Explore campaign settings for traffic campaigns, configuring campaign level details, budgets (daily or lifetime), objectives, ad sets, bidding strategies, and optimization rules to maximize ad performance.

At the ad set level, name the asset, define target audience (ages 18–25 in Austria and Germany), set placements on Instagram and Facebook, and choose a conversion or performance goal.

Dynamic creative automates ad element variations by combining images, videos, and sounds for automatic optimization on Facebook, but may alter branding, cropping, or text.

Configure budget and schedule for Facebook ads at campaign or ad-set levels, balancing spend and timing; allow two-week optimization and audience targeting to maximize ad performance.

Define your Facebook audience by adjusting age and location to see estimated audience size and daily results; learn how campaign-level budget optimization shapes reach and link clicks across ad sets.

Identify your target audience by setting location, age, and gender, using include/exclude and saved audiences. Refine reach with drop pins, custom audiences, lookalikes, and audience size estimates.

Target audience through detailed targeting using demographics, interests, behavior, and languages to refine reach, estimate audience size, and apply exclusions for precise ads.

Choose manual placements across Facebook and Instagram feeds, stories, reels, and Audience Network, select mobile or desktop, and disable unused platforms to refine audience reach and maximize clicks.

Set up Facebook ads by naming and targeting a specific audience with age and interest filters. Choose formats from single image, video, or carousel, and link your page and Instagram.

Master ad creative fundamentals for Facebook campaigns, choosing single image or dynamic creative, testing multiple headlines and descriptions, and optimizing image quality, placement previews, and call-to-action.

Choose the destination by linking ads to your own optimized website rather than a Facebook instant experience to maximize conversions from clicks.

Learn how to use languages and tracking in Facebook ads, targeting Austria and Germany with English and German, manage headlines and texts, and implement pixel tracking to measure on-site actions.

Explore how to create carousel ads by uploading at least two cards with headlines, descriptions, and buttons, enabling swipes to view multiple products.

Create a LinkedIn ads manager account, link a company page, set currency, then explore the home screen, campaigns, and billing essentials for paid ads.

Understand LinkedIn campaign structure with campaign group, campaigns, and ads; set objectives at the campaign level, tailor budgets, bidding, and audience, and test ads like video, image, or text.

Explore campaign goals across awareness, consideration, and conversion, choosing objectives like website visits, engagement, and lead generation on LinkedIn, with a funnel approach and budget considerations.

Create a campaign group in LinkedIn campaign manager, set budget and dates, choose the website visits objective for your first campaign, then plan audience, ad format, bidding, and conversion tracking.

Identify and refine your audience by location using permanent, recent, or saved LinkedIn audiences; balance language, country targets (Germany, Austria, Switzerland), and exclusions to optimize reach.

Define and refine your social media audience with include/exclude rules, lookalike and retargeting options, and detailed attributes like demographics, education, job function, and interests.

Evaluate ad formats and content types, comparing single image, carousel, and video ads, plus spotlight and event ads, using forecasted clickthrough rate and cost per click to choose cost-effective placements.

Choose placement options across LinkedIn properties, including messages, feed videos, and events. Enable LinkedIn Audience Network for broader reach and potentially higher clicks with lower CPC.

Set daily or lifetime budgets with start and end dates to shape forecasted clicks and impressions, while daily averages vary.

Explore bidding for LinkedIn ads by setting goals like website visits, landing page clicks, or impressions, and choosing maximum delivery, cost cap, or manual bidding.

Create and refine the ad creative by uploading up to five images, writing text and headlines, configuring a call to action such as learn more, with desktop and mobile previews.

Compare video view and lead generation objectives, and understand bidding, cost per view, and impressions. Learn when to use video ads with thumbnails versus multiple images for better results.

Set the lead generation objective to attract quality leads. Build a LinkedIn lead form with a privacy policy, a strong call to action, and essential fields for tracking.

Explore premade LinkedIn templates and saved audiences to tailor campaigns. Edit audiences, set locations, and refine degree and experience criteria, such as bachelor's degrees.

Learn to build matched audiences by retargeting website visitors, page engagers, or event attendees, and create audience lists from uploads, offline events, or page interactions for LinkedIn ads.

Master conversion tracking for LinkedIn ads by setting up online conversions, defining a purchase event with a thank you page, attributing value, and implementing the insight tag and tag manager.

Install the LinkedIn insights tag to track data from LinkedIn ads, using manual code or a tag manager with your partner ID, and expect data after weeks with 300 visitors.

Learn how split testing works by changing one parameter at a time—such as age, gender, or job title—then compare results to optimize campaigns.

Learn how to create a TikTok business manager account, enter business details, set currency and payment method, and navigate the ads manager to run ads.

Explain the TikTok ads manager structure from campaign to ad group to ad, including objectives, target groups, and video ads for different products to optimize performance.

Explore campaign goals in custom and simplified modes, learn seven current objectives including reach, traffic, and conversions, and map the customer journey from awareness to consideration to conversions.

Launch your first TikTok ads campaign by selecting traffic, experimenting with A/B tests, and configuring ad groups for website promotion. Explore campaign budget optimization and daily versus lifetime budgets.

Compare ad placements beyond automatic, choosing between platforms like TikTok and Pangle, and tune engagement options such as comments, video sharing, and download settings to boost reach and conversions.

Leverage automated creative optimization on TikTok and Google Ads by uploading multiple texts, images, and videos, letting the platforms recombine for efficient ad performance, while still testing targeting groups.

Set targeting by reviewing the available audience and adjusting location, language, gender, and age, then choose between custom and automatic targeting to balance reach and precision.

Build precise audiences by combining interests with behavior, video interaction, creator interactions, and hashtag engagement; refine with language, country, gender, and device filters to reach a balanced, relevant audience.

Learn to configure campaign and ad group budgets (daily vs lifetime), set a date range, and apply specific time targeting (lunch, dinner) to optimize spend across ad groups.

Set a bid strategy at the ad group level to optimize for clicks or leads, and compare lowest cost with bid cap while managing CPC and delivery.

Explore the TikTok video editor, uploading material, adding music, text, transitions, and effects. Arrange with a timeline, adjust volume and fonts, and save as new ads.

Explore interactive add-ons for social ads, including voting, gift code, and countdown stickers, created with the TikTok video editor, and learn to position them within the safe zone.

Design a destination page on your website or TikTok instant page with dynamic or standard call to action, such as shop now or visit us, and test performance.

Learn how to set up tracking for website and app events with the TikTok pixel, submit campaigns, and manage payments and budgeting for TikTok ads.

Create a TikTok ad with Canva by selecting a TikTok story template, adding high heels images, colors, and animations, and using a dark background with a discount code for readability.

Explore how brand awareness campaigns differ from video and lead campaigns by maximizing reach and logo visibility through targeted audience, budget, bidding, and frequency settings.

Create video ads by optimizing for six-second focused views with CPV bidding, prioritizing views over impressions, managing bid control, daily reach, and delivery types for lead generation campaigns.

Explore how to launch a TikTok lead generation campaign, collect emails or phone numbers, choose between website or instant form promotions, and optimize bids with privacy considerations.

Explore the TikTok ads in simplified mode for a four-step campaign focused on traffic or conversions, and compare with the custom mode for deeper targeting and editing.

Learn how to install and configure a TikTok pixel to track website visitors, create audiences, and measure conversions through URL and click events across WordPress, Wix, or Shopify.

Understand how split testing works by changing one factor at a time—gender, age, interest, or device—across ad groups, with TikTok's automatic ad-level testing and controlled experiments.

Create custom or lookalike audiences by uploading a customer file, app activity, or video engagement, then reuse ad group data for future ads with auto refresh.

Create a lookalike audience by first building a custom audience, then refine it by demographics, location, and placements to mirror your existing ad reach, with room for small variations.

Create social media ad videos with templates and smart video in the ads manager, editing assets with e-commerce filters, duration, format, and music, then publish to the TikTok ads manager.

Master how Pinterest ads promote pins to the right audiences across home feeds, category feeds, and searches, and follow a step-by-step guide to create and run your Pinterest ads.

Learn to run Pinterest ads by creating a business account, configuring billing, and creating campaigns or promoting pins, while tracking impressions and CPC.

Explore the campaign structure across Pinterest, Facebook, and TikTok ads, from campaign objectives and budgets to ad groups, targeting, and creative testing.

Choose a campaign objective to determine bidding and ad formats, then guide audiences through awareness, consideration, and conversion stages, using impressions, video views, clicks, and shopping ads.

Launch a first Pinterest manual campaign by selecting get more people to click your ad, set a budget (€500) and duration, choose daily or lifetime limits, and plan ad groups.

Set up an ad group with a target group and €250 budget, then define audiences via interests and keywords using broad, phrase, and exact matches plus negative matches.

Configure demographics and locations to reach Germany and Austria, with ages 18–34 and female, plus German and English languages. Choose placements and add tracking URLs for measurement.

Explore campaign budget optimization, how ad group funds shift toward top performers, and compare automatic and custom bids, including maximum CPC.

Master the ad level by selecting pins or creating new pins—image, video, collection, or carousel—and optimize ad groups with 2–4 pins, distributing budget by performance to publish effective campaigns.

Create engaging Pinterest pin carousel ads in Canva by selecting templates, customizing images and text, applying lift and shadow effects, and tailoring designs to your brand for promo campaigns.

Create a free Canva video template for Pinterest by choosing templates, selecting a suitable aspect ratio, adding text animations and a shop now button, and refining duration for impact.

Learn how to set up a brand awareness campaign, define targeting and frequency goals, and choose automatic versus custom bidding to maximize reach and brand recall.

Explore the video views campaign in social media ads, set daily or lifetime budgets, optimize for CPV, bid per view, and choose standard or accelerated pacing for awareness.

Promote a pin quickly with the simple mode: pick an existing pin, set destination URL, budget, and duration, and choose automatic or manual targeting, noting its limited geographic precision.

Execute split tests by duplicating an ad group and changing one factor at a time—age, image versus video, or title—and run them to identify the best performing audience and creative.

Create and manage Pinterest ad audiences by engagement, site visitors, or customer lists, upload csv files, and tag your site to enable data tracking for audience creation.

Set up Pinterest conversions by configuring the Pinterest tag for conversion events with tag manager or the conversion API, and track them in the ads manager with Shopify or WordPress.

Use ChatGPT to craft a real customer persona for social media ads across Facebook and more, demonstrated with Healthy Habits Vital Veggie Chips to boost awareness and sales.

Identify your target audience's problems and wishes with ChatGPT to craft effective social media ads, headlines, descriptions, and visuals for healthy snacking campaigns.

Use ChatGPT to craft powerful ad headlines by creating prompts, leveraging problem and wish themes, and testing top five variants with a 20% discount and emojis for a two-month campaign.

Develop compelling social media ads by using ChatGPT to generate multiple headlines and descriptive texts, applying copywriting methods to craft concise primary text and descriptions.

Generate compelling call-to-action ideas for social media ads with ChatGPT, crafting phrases like 'grab your bag today and save 20%' to boost clicks, engagement, and conversions.

Master return on investment (ROI) by applying the profit divided by investment formula and evaluating campaigns with key performance indicators to optimize profitability.

Explore how the conversion rate, a key performance indicator, measures the ratio of conversions to visitors, with examples from product purchases, blog clicks, and shop-wide sales.

Learn how cost per action (CPA) equals campaign costs divided by conversions, such as sales or signups in campaigns. Lower CPA improves profitability, depending on product price and conversion value.

Learn how the cost–sales relation (CSR) measures return on advertising spend by comparing costs to revenue, revealing campaign efficiency and profitability through turnover and KPI analysis.

Explore Canva as a free graphic design platform for creating visual content, from social media posts to videos, with notes on the Pro version and practical setup.

Create a Canva account to begin your graphic design journey, exploring templates and design ideas, and sign up with Google, Facebook, or email, then verify via email.

Navigate the Canva dashboard to set your use case and explore templates by design type. Create designs with custom sizes, upload media, and manage folders and settings.

Explore Canva’s elements, lines, and shapes, learn to create and edit shapes with text, color, shadows, outlines, and hyperlinks, and discover lines, arrows, guidelines, and filters.

Explore photos, videos, and uploads, access styles, audio, and backgrounds, and apply edits like crop and flip, while managing pro content and watermarks.

Add text boxes in Canva and format headings, subheadings, and body text with adjustable fonts. Choose colors, spacing, alignment, and simple effects to enhance social media visuals.

Explore how to enhance images with filters and effects in Canva, adjusting brightness, contrast, saturation, tint, blur, and shadows, and apply smart mockups for book covers and promo visuals.

Learn to design a Facebook ad from a blank Canva canvas, choosing images, positioning, typography, color, and a call-to-action, with template options for longer video ads.

Create vertical Instagram Reels and TikTok videos using 1080 by 1920 templates in Canva, reusable across platforms. Recycle YouTube videos for reels or TikTok, and optimize for vertical ads.

Learn to craft professional LinkedIn posts and ads for B2B audiences using templates, 1200x1200 and 1200x600 formats, with a business tone and clear calls to action.