Digital Marketing Fundamentals - Acronyms and Abbreviations
4.4 (29 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,688 students enrolled

Digital Marketing Fundamentals - Acronyms and Abbreviations

Digital Marketing, Digital, Web and Analytics terms demystified - CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more
4.4 (29 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,688 students enrolled
Created by Anil Batra
Last updated 5/2020
English
English [Auto]
Current price: $119.99 Original price: $199.99 Discount: 40% off
13 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn common acronyms and aberrations used by Digital Marketers
  • Understand and calculate CPC, CPM, CPA
  • Confidently attend Digital Marketing meetings
  • Enhance your Digital Marketing vocabulary and advance your career
Requirements
  • Basic understanding of Digital Marketing
Description

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

  1. A/B Testing

  2. AI

  3. AIDA 

  4. API

  5. AOR

  6. AOV

  7. ATD 

  8. B2B

  9. B2C

  10. BR

  11. CAC

  12. CLV

  13. CMS

  14. CPA

  15. CPC

  16. CPL

  17. CPM 

  18. CR

  19. CRO

  20. CRM

  21. CTA

  22. CTR

  23. CX 

  24. DM 

  25. DAM

  26. DMP

  27. DR

  28. DSP

  29. eCPM

  30. EPC

  31. ESP

  32. GA

  33. GTM

  34. HiPPO

  35. HITS

  36. KPI

  37. PPC

  38. PR

  39. PV

  40. ROAS

  41. ROI

  42. ROMI 

  43. SaaS

  44. SEM

  45. SEO

  46. SERP

  47. SLA

  48. SM 

  49. More coming soon...

As digital marketing evolves there will be new terms added.  This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.



Who this course is for:
  • Anybody who is interested in becoming a digital marketers
  • Anybody who is interested in become a digital analyst
  • Anybody who is in Marketing or Digital Marketing
  • Anybody who deals with Marketers
Course content
Expand all 13 lectures 59:42
+ Acronyms and Abbreviations ordered Alphabetically
12 lectures 57:11
A - Acronyms & Abbreviations A/B Testing - AI, AIDA, API, AOR, AOV, ATD
07:33
C - Acronyms & Abbreviations
15:58
D - Acronyms & Abbreviations
05:10
E - Acronyms & Abbreviations
04:41
G - Acronyms & Abbreviations
02:08
H - Acronyms & Abbreviations
02:18
K - Acronyms & Abbreviations
01:40
P - Acronyms & Abbreviations
04:36
S - Acronyms & Abbreviations
03:46
More to come...
00:45

Take this quiz to see how good you remember various acronyms and abbreviations.

Test your knowledge
5 questions
Bonus Lecture
00:26