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Digital Marketing Fundamentals - Acronyms and Abbreviations
Rating: 4.6 out of 5(39 ratings)
4,744 students

Digital Marketing Fundamentals - Acronyms and Abbreviations

Digital Marketing, Digital, Web and Analytics terms demystified - CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more
Created byAnil Batra
Last updated 3/2024
English

What you'll learn

  • Learn common acronyms and aberrations used by Digital Marketers
  • Understand and calculate CPC, CPM, CPA
  • Confidently attend Digital Marketing meetings
  • Enhance your Digital Marketing vocabulary and advance your career

Course content

2 sections • 13 lectures • 59m total length

  • Introduction2:31

    Explore the landscape of digital marketing acronyms and abbreviations, with a living, updated dictionary that clarifies terms so newcomers and experienced marketers can focus on meaning.

Requirements

  • Basic understanding of Digital Marketing

Description

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

  1. A/B Testing

  2. AI

  3. AIDA 

  4. API

  5. AOR

  6. AOV

  7. ATD 

  8. B2B

  9. B2C

  10. BR

  11. CAC

  12. CLV

  13. CMS

  14. CPA

  15. CPC

  16. CPL

  17. CPM 

  18. CR

  19. CRO

  20. CRM

  21. CTA

  22. CTR

  23. CX 

  24. DM 

  25. DAM

  26. DMP

  27. DR

  28. DSP

  29. eCPM

  30. EPC

  31. ESP

  32. GA

  33. GTM

  34. HiPPO

  35. HITS

  36. KPI

  37. PPC

  38. PR

  39. PV

  40. ROAS

  41. ROI

  42. ROMI 

  43. SaaS

  44. SEM

  45. SEO

  46. SERP

  47. SLA

  48. SM 

  49. More coming soon...

As digital marketing evolves there will be new terms added.  This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.



Who this course is for:

  • Anybody who is interested in becoming a digital marketers
  • Anybody who is interested in become a digital analyst
  • Anybody who is in Marketing or Digital Marketing
  • Anybody who deals with Marketers

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