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Digital Marketing, Account Mining, and Sales Techniques

Name: Digital Marketing, Account Mining, and Sales Techniques
Rating: 4.2 (6 reviews)

Complete Digital Marketing, Account Mining, and Sales Techniques with case study, templates and strategy formulation

Created byHuman and Emotion: CHRMI

Last updated 9/2023

English

English [Auto],

What you'll learn

Learn the core concepts and strategies of digital marketing, including how to create a digital marketing plan
How to select the right digital marketing channels for your business.
Discover ways to improve your website's search engine ranking and how to create effective keyword strategies.
Learn how to create and implement an effective social media marketing strategy, including how to create engaging content
How to measure your social media performance.
Discover how to create effective email marketing campaigns, including how to design your emails
How to write effective subject lines, and how to measure the success of your email campaigns.
Learn how to create a content marketing strategy that will help you reach and engage your target audience
How to create compelling content and how to measure the success of your content marketing campaigns.
Learn how to develop comprehensive account plans that align with client objectives and business goals.
Discover strategies for building and maintaining strong, lasting relationships with clients.
Explore best practices for communicating with clients and managing client expectations.

Course content

3 sections • 42 lectures • 8h 36m total length

Digital Marketing Introduction20:37
Explore the customer value journey and the eight stages of digital marketing to move prospects from awareness through engagement, subscribe, and convert.
Content Marketing Strategy11:34
Learn to build a full-funnel content marketing strategy and plan, from defining goals and audience to auditing content, selecting channels, creating and promoting content, and analyzing results with analytics.
Tofu Mofu Bofu4:33
Map the content lifecycle from tofu to mofu to bofu, tailoring marketing and sales outreach to each funnel stage with blogs, webinars, case studies, and demos.
Perfect Content Marketing20:46
Master perfect content marketing by aligning assets with customer intent across channels, mapping an ascension path to conversion, and planning, publishing, and refining content for avatars.
Social Media & Elements of Campaign22:34
Learn to run social media campaigns on Facebook, Google, and YouTube. Target cold, warm, and hot audiences with a clear offer, copy, creative, accent, and targeting framework.
Metrix & Media Buyer11:07
Learn to use metrics like CTR, CPA, CPL and content marketing metrics to measure success, optimize traffic sources, impressions, and bounce rates for a positive return on ad spend.
Methods of Social media Marketing22:21
Leverage a four-stage social media marketing method (listening, influencing, networking, selling) to turn channels into end-to-end reach, engagement, and improved return on investment.
Methods of Social media Marketing 28:19
Develop social media marketing by publishing native content, sharing valuable posts from peers, engaging one-on-one, and applying social selling to generate leads and grow customers.
Email Marketing10:15
Explore how email marketing drives acquisition, branding, traffic, engagement, and sales, and learn to build opt-in lists and craft transactional, relational, and promotional emails.
Email Marketing 27:20
Define your audience, identify sign-up sources, and use segments and groups to send relevant emails; design clear messages, test campaigns, and automate to boost open rates and ecommerce results.
Search Marketing25:20
Design a comprehensive search marketing strategy by balancing content and technical optimization. Learn the six-part model: intent, context, asset, channel, optimization, and ascension to drive leads and sales across channels.
Search Marketing 24:40
Learn to use Moz Open Site Explorer and other tools to assess domain authority and track keyword rankings, then align content, tech, and PR for integrated search marketing.
Designing Marketing Strategy27:59
Design a data-driven search marketing strategy by blending SEO and paid tactics to improve serp visibility, drive traffic, and boost conversions through analytics.
Web Analytics8:47
Explore the difference between web analytics and digital marketing analytics, learn to build a full stack analytics dashboard, and drive growth through conversion rate optimization and cross-channel ROI.
Key digital marketing techniques and strategies2:35
Case Study: Boosting E-commerce Sales through Digital Marketing2:12
Templates for digital marketing campaigns1:30

Key Account Management8:29
Explore key account management frameworks, including selecting and classifying key accounts, conducting needs analysis, building strategic relationships, governance, and growth planning for large, complex customers.
Selection Criteria10:47
Identify customers with selection criteria that balance a three-year life frame, outcome-based and need-based criteria, and involve senior managers while advancing through four key account stages from tactical to strategic.
The Hierarchy of Key Relationship7:04
Explore the hierarchy of key relationships from basic to integrated, aligning strategies with each stage for personal and intercompany partnerships, while balancing supplier and customer perceptions.
Contact Mapping6:51
Use contact mapping to build a structured picture of customer contacts, overlaying an organization chart with importance and relationship to guide messaging, while respecting data protection.
Developing Key Relationship5:43
Develop key relationships by understanding customers’ needs, mapping the people who matter, and delivering sustained value through trust, customization, cost reduction, and supply chain excellence.
Relationship Building8:07
Build intercompany relationships by applying approaches that balance activity links, resource ties, and people bonds, including joint training, joint marketing, and joint planning, guided by the key account manager.
The buyer perspective5:36
Identify how buyers view suppliers through aspirations and decision tools, assess fit for becoming a key partner, and weigh trust, cost, and risk against the customer's strategy.
The purchasing context12:15
Discover how buyer and supplier dynamics shape the customer environment, driving faster innovation, cost reduction, and flexible collaboration across global markets.
Balance of power2:37
Explore how the balance of power shapes buyer-seller relationships by examining dependency, sources of power, mirror image dynamics between suppliers and customers, and key account profitability.
Key Account Profitability6:32
Enhance key account profitability by applying marketing to meet customer needs, create long term net free cash flow, and build shareholder value while managing risk and the cost of capital.
Key account analysis10:07
Define markets and segment customers to guide key account management, map value chain flows to spot supplier value opportunities, and apply pest and swot analyses for strategic planning.
Planning for key accounts8:10
Start with thorough key account analysis, examining industry driving force, pest analysis, and competitor positions to inform a strategic marketing plan.
Key Account Plan7:50
Develop and implement key account plans by aligning strategic and operational processes to deliver superior customer value, while key account managers coordinate across boundaries and manage strategies for key customers.
Organizing key account management8:18
Organize key account management by crossing internal and customer boundaries and integrating supplier offers to drive growth and strategic alignment.
Relationship Marketing5:50
Explore relationship marketing as a shift from transactional selling to long-term customer retention, emphasizing quality, service, and value, and detailing key account management and collaborative integration with customers and suppliers.
Key techniques for successful account management:2:06
Case Study: Effective Key Account Management in the B2B Software Industry2:02
Dfferent templates for key account management campaigns:1:37

Sales Technique Intro31:27
Explore six sales methodologies: spin selling, snap selling, Challenger, Sandler, solution selling, and neat selling. Learn to ask targeted questions, understand needs, and guide prospects toward value.
Sales Techniques Part 151:01
Master a comprehensive set of sales techniques—from prospecting, listening, and tailoring pitches to social selling and referrals—focused on problem-centric, genuine engagement to boost conversions and client relationships.
Making the sales48:49
Plan your day, stay organized, and master communication to build trust and close sales. Learn product knowledge, customer service, and effective questioning to engage buyers across mediums.
Sales Techniques Part220:40
Master email-driven sales by crafting compelling subject lines and signatures. Leverage training, role play, and coaching to balance information, build a brand, and ask the right questions.
Sales Techniques Part312:26
Explore closing techniques for sales calls, including feel-felt-found, assumptive close, now or never, puppy dog close, testimonial close, and summary close, plus strategies to reopen negotiations and handle rejection.
Closing the deal17:28
Master closing the deal by applying proven sales techniques, preparing objection handling, and asking for the sale while aligning with buyer pain points to drive final agreements.
Different sales techniques to consider1:53

Requirements

Basic Software Knowledge
Basic content understanding
Basic management understanding

Description

Description:

Digital Marketing course is designed to provide knowledge and practical skills related to digital marketing. Through this course, you will learn about search engine optimization, social media marketing, email marketing, content marketing, and more. You will also learn ways to track and analyze the performance of your digital marketing campaigns.

A digital marketing, account mining, and sales technique online course is designed to provide participants with the knowledge and skills necessary to excel in the field of digital marketing, particularly in the context of account mining and sales. Here's a detailed description of what you can typically expect from such a course

This course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategies

Sales techniques are essential skills for anyone in a sales role, whether you're selling products, services, or ideas. Here are some different sales techniques to consider:

Consultative Selling, SPIN Selling, Challenger Selling, Solution Selling, Relationship Selling, Feature-Benefit Selling, Objection Handling, Storytelling, Closing Techniques, Value-Based Selling, Cross-Selling and Upselling, Networking and Relationship Building

Key Highlights:

Learn the fundamentals of digital marketing
Understand the importance of search engine optimization
Discover the power of social media marketing
Master the art of email marketing
Create effective content marketing strategies
Learn how to develop effective account plans
Discover strategies for building strong client relationships
Explore best practices for managing client communication

Learning Outcomes:

Understand the Fundamentals of Digital Marketing
Learn the core concepts and strategies of digital marketing, including how to create a digital marketing plan and how to select the right digital marketing channels for your business.
Search Engine Optimization
Discover ways to improve your website's search engine ranking and how to create effective keyword strategies.
Social Media Marketing
Learn how to create and implement an effective social media marketing strategy, including how to create engaging content and how to measure your social media performance.
Email Marketing
Discover how to create effective email marketing campaigns, including how to design your emails, how to write effective subject lines, and how to measure the success of your email campaigns.
Content Marketing
Learn how to create a content marketing strategy that will help you reach and engage your target audience, including how to create compelling content and how to measure the success of your content marketing campaigns.
Develop Account Plans
Learn how to develop comprehensive account plans that align with client objectives and business goals.
Manage Client Relationships
Discover strategies for building and maintaining strong, lasting relationships with clients.
Effective Communication Strategies
Explore best practices for communicating with clients and managing client expectations.

Course Overview:

This online course is structured to help individuals, whether beginners or experienced professionals, understand and apply effective digital marketing strategies for account mining and sales. It covers a wide range of topics, tools, and techniques essential for success in the competitive digital landscape.

Course Format:

· Video lectures: Engaging video presentations by industry experts.

· Quizzes and assignments: To assess your understanding and application of concepts.

· Discussion forums: Interact with fellow learners and instructors.

· Case studies: Analyze real-world scenarios and apply strategies.

· Practical exercises: Hands-on experience with digital marketing tools.

Duration: Typically, these courses last anywhere from a few weeks to a few months, depending on the depth of content and pace of study.

Certification: Many courses offer a certificate of completion, which can be a valuable credential for your resume and professional development.

Who Should Enroll:

· Marketing professionals looking to expand their digital skills.

· Sales professionals seeking to enhance their online selling abilities.

· Business owners and entrepreneurs aiming to boost their online presence.

· Anyone interested in a career in digital marketing or sales.

Benefits:

· Gain in-depth knowledge of digital marketing strategies and their application.

· Learn how to identify and target high-value accounts.

· Acquire practical skills for successful online sales.

· Stay up-to-date with the latest trends and tools in digital marketing.

· Improve your career prospects in the digital marketing and sales fields.

In summary, a digital marketing, account mining, and sales technique online course provide comprehensive training in leveraging digital channels to identify, engage, and convert target accounts into satisfied customers. It equips learners with the skills needed to navigate the digital landscape effectively and achieve success in sales and marketing roles.

Digital Marketing Curriculum

1. Digital Marketing Introduction

2. Content Marketing Strategy

3. Tofu, Mofu and Bofu

4. Perfect Content Marketing

5. Social Media & Elements of Campaign

6. Metric & Media Buyer

7. Methods of Social Media Marketing 1

8. Methods of Social media Marketing 2

9. Email Marketing

10. Email Marketing 2

11. Search Marketing

12. Search Marketing 2

13. Designing Marketing Strategy

14. Web Analytics

Account Management Curriculum

15. Key Account Management Introduction

16. Identifying Customers

17. The hierarchy of Key relationship

18. Contact Mapping

19. Developing Key Relationship

20. Relationship building strategies

21. The buyer perspective

22. The purchasing context

23. Balance of power

24. Key account profitability

25. Key Account Analysis

26. Planning for key accounts

27. Key Account Plan

28. Organization for key Management

29. Relationship Management

Sales Technique Curriculum

30. Sales Technique Intro

31. Sales Techniques Part 1

32. Making the sales

33. Sales Techniques Part2

34. Sales Technique Part3

35. Closing the deal

Who this course is for:

Marketing professionals looking to expand their digital skills.
Sales professionals seeking to enhance their online selling abilities.
Business owners and entrepreneurs aiming to boost their online presence.
Anyone interested in a career in digital marketing or sales

Digital Marketing, Account Mining, and Sales Techniques

What you'll learn

Explore related topics

Course content

Digital Marketing17 lectures • 3hr 32min

Key Account Management18 lectures • 2hr

Sales Technique7 lectures • 3hr 4min

Requirements

Description

Who this course is for: