How to create a new FB Fan Page that resembles the project/property that you are marketing so visitors find it appealing in terms of design, logo and information

The prerequisite to advertising on FB is that you need to have at least one ad account in the Ads Manager. Find out how to set it up and navigate it in this section

The 'big parent' of the Ads Manager is the Business Manager. Here you can manage (amongst others) your ad accounts, audiences, tracking pixels, settings, billing, access rights, analytics and much more. Get an overview what you need to know and use (and what not) in the FB Business Manager in this section

Understand what FB pixels and conversion events are and why you need them. As they say 'You cannot manage what you do not measure' and those help you to get the data in order to be able to measure your leads, costs and conversions in FB

It is a new requirement from 2021 onwards by Facebook (due to changes by Apple in iOS) to verify your domains in FB, here you learn how it is done

In this section you will understand which metrics FB offers you, how to read them and what sense you can make out of their numbers in order to enable you to manage your leads and costs better

Who is supposed to see your ads? This is a crucial factor to pay close attention to so firstly you can increase the quality of your leads and secondly reach the right audience who might be interested in yours which thirdly decreases your cost per lead if done correctly.

Understand how FB Ad Campaigns are structured (3 levels) and how FB can help you to optimize your budget utilization

Understand how Ad Sets (the 2nd level of the structure below a campaign) are set up, how to plug in your desired audiences (or edit them from here) and when to schedule your ads for

How to write laser-targeted specific ads that resonate well with your potential leads, what to say and how to say and present it (copy and images) so they will contact you. Ensure you include the right CTA (call-to-action)

How to test different variations of your ad copy or images or audiences more efficiently and go with the winners and drop the losers

Once you have found which ad copy, images/videos and/or audiences give you the best results, it is time to scale them up for more results (quantity, while still maintaining quality)

Lead Forms is how potential leads express their interest to you and how you get their contact details. See how to set up them up correctly and how to find their contact details once they have submitted them

Remarketing Updates Aug 2022, how Apple's iOS 14 impacts FB marketing and what you can do about it

What's new in FB Marketing

What is Artificial Intelligence (AI) and how it can be used in Digital (Real Estate) Marketing

Live Demo (recorded) on how to use ChatGPT for FB Ads

Marketing trends in 2025

A  summary of the highlights

Some bonus tips like how to see your competitor's ads or how to exclude specific people (e.g. competitors) from serving your ads to them