Best of Digital Marketing Essentials 2023: Learn Fun & Fast
What you'll learn
- Digital Marketing Essentials Made Fun, Fast & Easy: HQ Animated Explainers, Quizzes, Assignments, Templates & Final Quiz with 250+ Questions.
- Go From Beginner To Intermediate With Our Easy Learning System - HQ Animated Explainers, Quizzes, & Assignments That Make Learning Fun.
- Get Social & Content Influencers To Promote Your Business For Free - with persuasive influencer and blogger outreach templates.
- Learn Modern Seo Techniques - including Proceed on-page, content SEO, and Featured Snippets. Learn Mobile SEO, UX Signals & Increase C-T-R.
- Your Blueprint To Mastering 210 SEO Ranking Factors - using our easy “Fun & Fast” approach with interactive mega quiz (210 questions A, B, C, D).
- Our course will teach you All SEO & Copywriting Strategies you need to know to create Highly Persuasive Content from scratch.
- Become A Content Creator with the power to Convert browsers into buyers - with input, templates, and walkthroughs from a professional copywriter.
- Get PRO 23 Copywriting Templates You Can Customise - and quickly create high converting Email Marketing, Blogs, Sales letters, Facebook Ads, and more…
- An Internet Connection. No previous knowledge of marketing is required at all only determination and a hunger to learn. We will teach you the rest.
Learn Digital Marketing Fun & Fast!
Hi and big welcome to our introduction to the essential of digital marketing, social media, and SEO. Make sure you’re sitting comfortably, as you’re about to get a comprehensive overview of everything related to digital marketing, social media, and SEO. This digital marketing course is made fun! It has been filled with HQ animated video explainers, interactive quizzes with questions A, B, C, D and writing assignments.
If you want to be successful online today, you need to have strong digital marketing skills as internet business has never been more competitive. In this introduction, we’ll outline the basics of SEO, digital marketing and social media and break each of these topics down, so you understand the most essential things you need to know. You’ll learn key tips for facebook ads, google ads, instagram, email, and twitter marketing, growth hacking, and so much more.
After this digital marketing course, you’ll be primed to understand the basics of marketing online. In this digital marketing course, we’ve outlined the most crucial pieces of information on the most important topics related to digital marketing, social media, and SEO. This is a core first step on your learning journey as it will help you to quickly lay down the foundations and is a great place to start if you want a career in digital marketing or want to be successful in online marketing.
Digital marketing course learning format - HQ animated video explainers, interactive quizzes & assignments!
We’ve optimised our learning structure to help you take in as much information as quickly as possible, using a three-tier approach. First, we introduce you to a subject by covering the basics with unique 90 minutes animated video explainer, helping you to get a good overview. Then we go into more depth, using high quality animated explainers on each topic. Finally, we get granular, with our final mega quiz helping you to revise everything you have learned.
Our unique learning structure loved by 630.000+ students - learning made fun!
1) Good general HQ animated overview and introduction to the essential points - 90 minutes & Interactive Mega Quiz with 250+ Questions A, B, C, D
2) HQ Visual animated explanations – 14+ hours with Interactive Quizzes A, B, C, D & Mega Quiz 210 Questions A, B, C, D SEO Ranking Factors
3) Written assignments helping you to learn practical digital marketing skills
4) HQ Visual animated marketing careers guide with Interactive Quiz A, B, C, D & Wealth of Resources
Start studying as we look at the basics of the different topics we’ll be covering, so you learn the most essential things related to SEO, Social Media, and Digital Marketing. We believe in you, and we know that if you put in the effort, you can become a digital marketing expert. With the new skills you’ll learn from us, you’ll master the essentials of Digital Marketing, which will open up a whole new world of online success and career opportunities.
What is digital marketing?
Digital marketing is vital if you have a business or want to sell anything online. Even if you’re just looking to build profile, you need a strong internet presence, if you want people to know you exist. The purpose of Digital Marketing is to raise awareness, connect with people who are interested in what you’re offering, and persuade them to take actions you want. It uses digital forms of communication like the web, smartphones, social media platforms, and search engines, as a medium to reach potential customers.
Just like traditional marketing, digital marketing, is about finding prospective customers and broadcasting your message to them in the right place, in the right tone, and at the right time. Digital Marketing has one major advantage over traditional marketing as you can use analytics tools to monitor your campaigns in real time, so you can swiftly adjust your approach. Typically, it would cost more and take longer to make these kinds of adjustments, but with Digital Marketing it’s easier to course correct than it would be if you had invested in a print ad.
What is social media?
Social Media is an umbrella term to describe online platforms focused on community-based communication, such as Facebook, Twitter, and Instagram. Platforms like this use content sharing and post interaction, and most of there is content produced being from the users not the owners of the platform. Social media also includes curation sites such as wikis, as well as professional networking platforms like LinkedIn.
Due to the massive reach of Social Media, good social media marketing skills are now essential for anyone looking to attract the maximum number of customers online.
What is SEO?
SEO, or Search engine optimisation, is the science of attracting specific types of traffic to a website using a search engine. To master SEO, you need to create high-value content with high authority backlinks and include keywords in that content that your ideal customers search for.
SEO is never a one size fits all solution, to be successful, you must take a bespoke approach. That means you need to optimise your site for the type of search engine you want it to rank highly on, like Google, Amazon, or Bing. SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic, but you can also use it in paid ads, to maximise their reach.
As search engines attempt to give the most suitable answer to each person’s search query, you must ensure a search engine views your site as the most appropriate match. Every search engine uses a different algorithm to determine what the best result to a search query is. This will include a combination of different factors, including the quality of your content and backlinks, how many visitors your site has, and your website’s speed and uptime.
Modern SEO is complex, and mastering it takes more than just getting the right meta tags. It includes understanding how rich snippets, video, and featured snippets work to enhance your rankings as well as the importance of voice search and Video SEO. If you want to be successful using Google Search, you also need to understand how Google Rank Brain scores your website and must optimise your site to score highly on Google’s algorithm.
Local SEO is also becoming more critical, and you will need to learn the basics of this, especially since nearly half of all Google searches now have a local intent. Near Me searches have grown even faster, exploding at a rate of 150% more than local searches alone.
Mastering SEO also includes understanding Technical SEO, which focuses on priming your website for crawling and indexing by search engines. It’s important you don’t neglect this aspect, as without it search engines will find it much more difficult to access, crawl, and index your website. As a result, you will rank much lower. The reason this process is referred to as “Technical SEO” is because it has nothing to do with promoting your website and or the type of SEO you include in your content.
When you enrol, you can use and customise our 23 content marketing templates
This how to Content Marketing, Social Media & SEO guide contains every essential type of example you’ll ever need to empower your business:
Facebook Ad Template 1
Facebook Ad Template 2
Landing Page Template
Mini Story Email
Email Welcome Template
Sales Letter Template
The Detailed Listicle (Blogging)
The Product Comparison (Blogging)
The How-to Comprehensive Guide (Blogging)
Guest Blog Outreach Template
LinkedIn Ad Template
Outreach template for LinkedIn
Twitter Ad Template
Twitter Post Template
YouTube Video Description Template
Instagram Post Template
Instagram Ad Template
Press Release Template
Influencer Outreach Template
Backlink Outreach Template 1
Backlink Outreach Template 2
Template to ask for Social Shares from Influencers
You’ll see what you need to do - and why - and can tweak our practical samples so they suit your own needs exactly. Make sure you’re sitting comfortably, as it’s time to see how to put all the information you’ve learned on copywriting into practice… From your sales pages to your press releases, video scripts, blog post headlines meta descriptions, and email campaigns to your Facebook posts and Press releases, knowing how to create great copy will help your marketing efforts enormously.
When you enrol, you also get:
Course materials and tuition worth at least $1080 - you get it all - for a tiny fraction of the cost!!!
23 PRO Content marketing templates ready for download
Handy PDF & MP3 packed with useful and Free Extra Resources you can download from our Resource Centre
Interactive Quizzes & Mega Quizzes & Assignment
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money back guarantee
Fast & friendly support in the Q&A section - ask me a question Anytime
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
Start your digital marketing journey today!!!
We look forward to welcoming you on board as our newest student!!!
Ing. Tomas Moravek & the whole Team
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Facebook Admins, Facebook Editors, Social Media Marketers, Facebook Marketers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.
Since 2018 Ing. Tomas Moravek has helped 700,000+ Udemy students to learn Facebook, Instagram, and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Facebook Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.
An NCTJ qualified journalist, published author, and successful copywriter for 10+ years, I also possess over a decade's experience in sales and marketing. I'm here on Udemy to share my content creation knowledge, to help people create copy that engages and build brands that connect.
My experience as a copywriter and my years spent working in the field of sales and marketing have given me a unique insight into consumer psychology and branding.
Using my skillset and wealth of knowledge, I aim to share what I know with students, so they can improve the persuasiveness of their content, connect with more customers, and hone their branding to encourage a wider customer reach.