Digital Marketing 101
Requirements
- Access to a computer with Internet connection
Description
In this course, you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, content marketing, social media, and learn how to keep customers coming back.
This is the most popular Digital Marketing course taught in NYC. Since 2014, Steven Matt has taught the material in this course to over 80,000 small business owners. Learn from the most influential digital marketer in the industry and transform your business or career today.
Who this course is for:
- Business owners that want to grow
- Working professionals that want to learn digital marketing
- Entrepreneurs that want to do the digital marketing themselves
Course content
- Preview03:24Introduction to Digital Marketing
- 3 questionsEvaluate Your Website
- 04:25The Hub & Spoke Model
- 07:38The Conversion Probability Matrix
Instructor
Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.