Digital Marketing 101
What you'll learn
- Digital Marketing
- Search Engine Optimization (SEO)
- Digital Marketing Strategy
- Content Marketing
- Email Marketing
- Social Media Marketing
- Point of Sale
Requirements
- Access to a computer with Internet connection
Description
In this beginner's course, you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.
After you complete this introductory course, you'll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.
This is the most popular Digital Marketing course taught in NYC. Since 2014, Steven Matt has taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. Steven has lectured at Baruch University, the General Assembly, and for New York City Business Solutions.
Steven has been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, Steven has the experience and insight to help anyone succeed with digital marketing.
Learn from the most influential digital marketer in the industry and transform your business or career today.
Who this course is for:
- Business owners that want to grow
- Working professionals that want to learn digital marketing
- Entrepreneurs that want to do the digital marketing themselves
Course content
- Preview03:24Introduction to Digital Marketing
- 3 questionsEvaluate Your Website
- 04:25The Hub & Spoke Model
- 07:38The Conversion Probability Matrix
Instructor
![Steven Matt](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 1,897 Reviews
- 39,602 Students
- 5 Courses
Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.