Digital Marketing 101

Name: Digital Marketing 101
Rating: 4.4 (1033 reviews)

More than 80,000 business owners have taken this class since 2014–it's now available online

(1,033 ratings)

17,048 students

Created by Steven Matt

Last updated 7/2019

English

English [Auto]

What you'll learn

Digital Marketing
Search Engine Optimization (SEO)
Digital Marketing Strategy
Content Marketing
Email Marketing
Social Media Marketing
Point of Sale

Requirements

Access to a computer with Internet connection

Description

In this beginner's course, you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.

After you complete this introductory course, you'll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.

This is the most popular Digital Marketing course taught in NYC. Since 2014, Steven Matt has taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. Steven has lectured at Baruch University, the General Assembly, and for New York City Business Solutions.

Steven has been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, Steven has the experience and insight to help anyone succeed with digital marketing.

Learn from the most influential digital marketer in the industry and transform your business or career today.

Who this course is for:

Business owners that want to grow
Working professionals that want to learn digital marketing
Entrepreneurs that want to do the digital marketing themselves

Steven Matt

Global Digital Marketer & Entrepreneur

4.3 Instructor Rating
2,179 Reviews
41,206 Students
5 Courses

Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.